SAP Customer Experience Live 2018
SAP Customer Experience LIVE
October 10-11, 2018
Barcelona, Spain

Connect with purpose at the CRM event of the year:
SAP Customer Experience LIVE

In a world of constant change and fierce competition, trust and service are more important than ever before. Every sector and region is under pressure from major global trends. 


Customers want meaningful, timely, and personalized engagements. Businesses want to drive profits and growth, but to do that they need a single view of the customer – and a relationship that goes beyond a single transaction. Technology and innovation hold the keys to the kingdom.

Plan for the future and connect with purpose

To understand how to drive positive change, it's a big advantage to be in the same room as experts as well as peers who are faced with the same challenges.


Alongside inspirational leaders, industry experts, customers, peers and partners, you will have the chance to look deeper at what it means to be on the cutting edge of customer engagement and the customer experience.


It’s also your opportunity to get up close and personal with the global trends and technologies that are driving change and the customer experience today. 

Huge range of topics


With interactive sessions as well as technical, functional, and C-suite tracks, plus an agenda that spans five theaters, six micro-theaters, and dozens of demo stations across two floors of the Fira Barcelona Gran Via, there’s something for everyone.


From C-suite executives to practitioners, developers, and experts in marketing, commerce, sales, service, IT, and finance – no matter your role, you don’t want to miss this event!

An agenda created with you in mind


The dynamic sessions and showcases at this global event are designed around executive, technical, and business tracks. They include the latest innovations and strategies for elevating your marketing, sales, commerce, and service success. 


Build ideas and strategies with top-level thought leadership, or get up close and personal with interactive sessions and live demos. 

Machine learning, chatbots, blockchain, oh my!


There’s no learning like hands-on learning. SAP Customer Experience LIVE will feature countless demos from partners and industry experts, including sessions to show how SAP C/4HANA places the customer at the heart of your business. 

Featured speakers


Join Alex Atzberger, president of SAP Customer Experience, and Kevin Cochrane, chief marketing officer of SAP Customer Experience, as they discuss the full power of SAP® C/4HANA and how organizations can stay ahead of their competitors in a digital landscape where every engagement counts. 

Featured partners


Gain access to exclusive insights and sessions, where featured partners will discuss how modern CRM is propelling the future of business.

Join the conversation
@SAP_CX, #SAPCXLive Join in the conversation
Early bird - register now!


Sign up before August 16 to lock in the early bird price – customers, partners and prospects who act now will get an exclusive low price for the event – and be notified of important updates as the agenda unfolds.