SAP Customer Experience Live 2018
SAP Customer Experience LIVE
October 10-11, 2018
Barcelona, Spain
Connect with purpose at the CRM event of the year:
SAP Customer Experience LIVE

In a world of constant change and fierce competition, trust and service are more important than ever before. Every sector and region is under pressure from major global trends. 


Customers want meaningful, timely, and personalized engagements. Businesses want to drive profits and growth, but to do that they need a single view of the customer – and a relationship that goes beyond a single transaction. Technology and innovation hold the keys to the kingdom.

2 days
50,000 square feet of exhibition space
17 theaters
+250 sessions
Instant value. Incredible results.


The pace of global business has never been faster. Stay ahead of your competition and gain real-life experience from industry experts at the customer experience event of the year. From one-on-one access to experts and influencers to hands-on demos and classes, see how we can help you drive serious outcomes. Visit our Why Attend page for our Top 10 Reasons to Attend, and make the business case to your boss with our customizable Justification Letter.

Plan for the future and connect with purpose

To understand how to drive positive change, it's a big advantage to be in the same room as experts as well as peers who are faced with the same challenges.


Alongside inspirational leaders, industry experts, customers, peers and partners, you will have the chance to look deeper at what it means to be on the cutting edge of customer engagement and the customer experience.


It’s also your opportunity to get up close and personal with the global trends and technologies that are driving change and the customer experience today. 

An agenda created with you in mind


The dynamic sessions and showcases at this global event are designed around executive, technical, and business tracks. They include the latest innovations and strategies for elevating your marketing, sales, commerce, and service success. 


Build ideas and strategies with top-level thought leadership, or get up close and personal with interactive sessions and live demos. 

Machine learning, chatbots, blockchain, oh my!


There’s no learning like hands-on learning. SAP Customer Experience LIVE will feature countless demos from partners and industry experts, including sessions to show how SAP C/4HANA places the customer at the heart of your business. 

Customer Stories
Hear real-life success stories from our wide range of valued customers, including:
Don’t Miss! Special Guest Speakers:
Explore the intersection of psychology, technology and business and what it means for your company.


Nir Eyal writes, consults and teaches about behavioral design. He has founded two tech companies since 2003 and is an advisor to several Bay Area start-ups, venture capitalists and incubators. His book, Hooked: How to Build Habit-Forming Products is a Wall Street Journal best-seller and was named one of Inc. Magazine’s “Top 10 Marketing Books of 2014.” In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.


Eyal’s focus on behavioral design helps companies build experiences that benefit their users and themselves.

Anna Gasser

Champion snowboarder, Anna Gasser, will be joining a special segment of Thursday’s keynote presentation that is sure to inspire.


As one of the most recognizable faces across winter sports, Anna has been on top of every key podium in Snowboarding in the past few years – from X-Games, US Open to FIS World Championships. Last season she crowned herself to the very first Big Air Olympic Gold Medalist at the games in South Korea. She has been blazing a new trail for the next generation of female athletes as the first to land a switch double cork 900, backside double cork 1080 and cab double cork 1080.


What separates Anna from her contemporaries is her determination and work ethic. “My goal is to inspire millions of girls to follow their dreams. Snowboarding, gymnastics, traveling, whatever it is, I want them to see that anything is possible!”

Featured Speakers
Alex Atzberger
SAP Customer Experience
Gavriella Schuster
Corporate Vice President, One Commercial Partner business
Alicia Tillman
Chief Marketing Officer
Sheryl Kingstone
Research Vice President & General Manager, Customer Experience & Commerce
451 Research
Gretchen Nemechek
Senior Vice President Enablement Strategy, Programs and Content
SAP Customer Experience
Moritz Zimmermann
Chief Technology Officer
SAP Customer Experience
Fatemeh Khatibloo
Principal Analyst, B2C Marketing
Lori Wizdo
Vice President, Principal Analyst, B2B Marketing
Eugenio Cassiano
Chief Innovation Officer
SAP Customer Experience
Shalini Mitha
Global Head of Product Marketing
SAP Customer Experience
Thomas Hertz
Head of C/4HANA Core
SAP Customer Experience
Amy Hatch
Global Head of Content Marketing
SAP Customer Experience
Dr. Thomas Vetter
Senior Vice President
Global Head Development SAP C/4 HANA Suite
Ulf Bonfert
Senior Vice President and Head of Enterprise Commerce
SAP Customer Experience
Giles House
General Manager
SAP Sales Cloud
Nicholas Cumins
General Manager
SAP Marketing Cloud
Georg Glantschnig
General Manager
SAP Service Cloud
Manuel Grenacher
Manuel Grenacher
Coresystems FSM
Part of SAP
Patrick Salyer
General Manager
SAP Customer Data Cloud
Lisa de Souza
Lead for Commerce Product Management
SAP Customer Experience
John Bruno
Senior Analyst, eBusiness & Channel Strategy
Christopher Hauca
Head of Strategy and GTM, SAP Commerce Cloud
SAP Customer Experience
Featured partners


Gain access to exclusive insights and sessions, where featured partners will discuss how modern CRM is propelling the future of business.

Immersive, Interactive Experiences
Big Stage presentation - It's time to go beyond

The interactive experiences at SAP Customer Experience LIVE are exclusive events taking place during the conference. Our Technology Master Classes and Meet the Experts area give you the opportunity to get hands-on learning and personalized solutions to the challenges and questions facing your business. Our Hackathon is scheduled for Oct. 9-10, preceding the conference regular hours, and is focused on using SAP Customer Experience solutions to develop real-world applications that connect people with purpose. And, don’t miss “DiscovAR C/4HANA,” a gamified AR experience that includes your own personalized “buddy” to entertain and guide you throughout the show. We encourage you to attend as many interactive experiences as your schedule allows!


The Hackathon


Put your skills to the test with the SAP Customer Experience LIVE Hackathon – 24 hours of hands-on coding starting at 8:30am on Tuesday October 9th, where you’ll develop your own prototype using SAP Customer Experience solutions.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond
Industry User Community Groups


Every industry has its own nuances that impacts business and digital transformation. At SAP Customer Experience LIVE, we’re offering you the opportunity to dive into one of several industries with your peers and explore their unique challenges and how businesses are addressing them in real life.

Join the conversation
@SAP_CX, #SAPCXLive Join in the conversation