SAP Customer Experience Live 2018
SAP Customer Experience LIVE
October 10-11, 2018
Barcelona, Spain

Connect with purpose at the CRM event of the year:
SAP Customer Experience LIVE

In a world of constant change and fierce competition, trust and service are more important than ever before. Every sector and region is under pressure from major global trends. 


Customers want meaningful, timely, and personalized engagements. Businesses want to drive profits and growth, but to do that they need a single view of the customer – and a relationship that goes beyond a single transaction. Technology and innovation hold the keys to the kingdom.

2 days
50,000 square feet of exhibition space
17 theaters
+250 sessions

… one amazing experience

Sign up by August 31 to lock in the early bird price starting at €795
Plan for the future and connect with purpose

To understand how to drive positive change, it's a big advantage to be in the same room as experts as well as peers who are faced with the same challenges.


Alongside inspirational leaders, industry experts, customers, peers and partners, you will have the chance to look deeper at what it means to be on the cutting edge of customer engagement and the customer experience.


It’s also your opportunity to get up close and personal with the global trends and technologies that are driving change and the customer experience today. 

An agenda created with you in mind


The dynamic sessions and showcases at this global event are designed around executive, technical, and business tracks. They include the latest innovations and strategies for elevating your marketing, sales, commerce, and service success. 


Build ideas and strategies with top-level thought leadership, or get up close and personal with interactive sessions and live demos. 

Machine learning, chatbots, blockchain, oh my!


There’s no learning like hands-on learning. SAP Customer Experience LIVE will feature countless demos from partners and industry experts, including sessions to show how SAP C/4HANA places the customer at the heart of your business. 

Customer Stories

Hear real-life success stories from our wide range of valued customers, including:
Bavaria       Microsoft       Deutsche Telekom       Edgewell Personal Care
Insight       Franklin Covey       Softonic       Atlas Copco       EMMI
China Sports Lemon       Cult Collective        Formica Limited
Ocaso Seguros       Intelligent Research in Sport (IRIS)
Modula Spa       Vodafone UK       Terminexus 


Executive Speakers
Alex Atzberger
SAP Customer Experience
Moritz Zimmermann
Chief Technology Officer
SAP Customer Experience
Eugenio Cassiano
Chief Innovation Officer
SAP Customer Experience
Thomas Hertz
Head of C/4HANA Core
SAP Customer Experience
Dr. Thomas Vetter
Senior Vice President
Global Head Development SAP C/4 HANA Suite
Giles House
General Manager
SAP Sales Cloud
Nicholas Cumins
General Manager
SAP Marketing Cloud
Georg Glantschnig
General Manager
SAP Service Cloud
Patrick Salyer
General Manager
SAP Customer Data Cloud
Featured partners


Gain access to exclusive insights and sessions, where featured partners will discuss how modern CRM is propelling the future of business.

Exciting Showcases
Big Stage presentation - It's time to go beyond
Find the next big idea in Start-Up Alley


Looking for the next tech unicorn?

Wondering what VC’s are betting on right now?

We’ve invited some of the best and brightest start-ups from Silicon Valley, Israel and beyond to showcase their offerings and innovations for customer engagement.


Unique AR Showcase


Our one-of-a-kind AR showcase will allow you to completely personalize your experience while exploring the SAP C/4HANA vision.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond

Meet the Experts and get your questions answered!


You’ll have the opportunity to schedule a 30-minute session with one of our solution experts and see how SAP Customer Experience can help solve your business challenges.

#CX4Her Lounge


Move beyond talking about diversity and learn how to actually make it happen at the #CX4Her Lounge, featuring specialized content and speakers discussing women in tech and other diversity-driven topics. Meet and connect with industry leaders who are spearheading change within the workforce.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond

Innovation Campus


Visit our Innovation Campus for a deep dive into SAP Customer Experience Labs, the SAP Customer Experience Incubator and SAP Customer Experience Strategic Co-Innovation to learn how emerging technology inspires and informs our solutions.



Put your skills to the test with HackathonLIVE – 24 hours of hands-on coding starting at 8:30am on Tuesday October 9th, where you’ll develop your own prototype using SAP Customer Experience solutions. 

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond
Five clouds: One next-gen CRM technology suite, SAP C/4HANA


SAP C/4HANA brings together customer data, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce.

Experience the five Clouds (Sales, Marketing, Commerce, Service and Customer Data) in SAP C/4HANA, each with its own theater, showcase, and demo stations, SAP Customer Experience LIVE boasts the most interactive and exciting floor show of the year.

Early bird – register now!
Sign up by August 15 to lock in the early bird price – customers, partners and prospects who act now will get an exclusive low price for the event – and be notified of important updates as the agenda unfolds.

Registration Type Effective Cost (incl. VAT tax)
Early Bird Now - 31 August, 2018 € 795
Partner Early Bird € 849
Regular Price 1 September - 10 October, 2018 € 1,095
Partner Regular Price € 1,349

Join the conversation
@SAP_CX, #SAPCXLive Join in the conversation