SAP Hybris LIVE and On Demand Agenda

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Live and On Demand Agenda

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Singapore 9:00 am - 5:10 pm (Local time)

Time	Session	Speaker
09:00 – 09:05	Welcome Address	Nicholas Kontopoulos, Global Vice President of Fast Growth Markets Marketing, SAP Hybris
09:05 – 09:15	Summit Kickoff SAP SEA President Scott Russel to welcome everyone and provide 2017 outlook	Scott Russell, SEA President, SAP
09:15 – 09:55	Keynote: The Sci-fi Future of Customer Engagement Examines how the themes in science fiction films around the future of AI and advertising apply to the reality of today and where customer engagement is heading.	Jamie Anderson, Senior Vice President & CMO, SAP Hybris
09:55 – 10:35	Customer Panel: Transforming Digital Customer Engagement in the Real World MC moderated panel discussion exploring the twists and turns of Digital Customer Engagement Transformation.	Moderator: Nicholas Kontopoulos, Global Vice President of Fast Growth Markets Marketing, SAP Hybris Panelists: Michael Gourlay (CEO MSIG) Richard Raj (Group Digital Solutions and Innovations Manager at Frucor Beverages) Thomas Wasser (Global CRM & Multi-Channel Marketing, ASICS) Thomas Amblard (SAP Hybris VP Expert Services)
10:35 – 11:05	Break
11:05 – 11:45	Bridging the Gaps in the Customer Journey There are many fragile moments in the customer journey. Departmental handoffs and changes in channel add complexity and threaten to derail a purchase or harm loyalty. Join us to explore how you can bridge those gaps and deliver the seamless experience your customers really want.	Johann Wrede, Global Vice President - Audience, Brand, & Content Marketing, SAP Hybris
11:45 – 12:25	Be the Change: Innovator Stories Innovators share their stories on how they introduced and managed change in their organizations, and how they achieved success.	Richard Raj, Group Digital Solutions and Innovations Manager at Frucor Beverages
12:25 – 13:45	Break
13:45 – 14:25	SAP Hybris Portfolio Overview: Geeking Out in the Front Office Hear from Marcus Ruebsam, Global Head of Solution Management of SAP Hybris on the latest and greatest of SAP Hybris innovation and its roadmap, and what it means for your business.	Marcus Ruebsam, Senior Vice President, Global Head Solution Management, SAP Hybris
14:25 – 15:05	Be the Change: Innovator Stories Innovators share their stories on how they introduced and managed change in their organizations, and how they achieved success.	Thomas Wasser, Global CRM & Multi-Channel Marketing, ASICS
15:05 – 15:35	Break
15:35 – 16:15	Be the Change: Innovator Stories Innovators share their stories on how they introduced and managed change in their organizations, and how they achieved success.	Michael Zhu, CIO, Li Ning
16:15 – 17:00	Mind the Gap: Connecting Brand Promise and Customer Experience We’ve long been in the 'age of the customer'. However, brands are still failing to meet ever-increasing customer expectations. A huge 63% of consumers say their preferred retailer doesn't understand them. The challenge for marketers is the traditional tools and focus on marketing leave a massive gap between the brand promise they seek to convey, and the customer experience their firms deliver. Agility, technology and user experience are all key. Let's talk about some strategies we can employ to bridge this gap.	Sean Burke-Gaffney, Director of Technology, SapientRazorfish Southeast Asia
17:00 – 17:10	Closing remarks	Jamie Anderson, Senior Vice President & CMO, SAP Hybris

Munich: 10:30 am - 5:15 pm (Local time)

Time	Session	Speaker
10:30 – 10:40	Opening	Moritz Zimmermann,Senior Vice President Presales, CEC, SAP Hybris
10:40 – 11:10	Innovating Ahead of the Curve How do you stay ahead of the game? How do you integrate data and channels in a simple way that stays focused on the customer's experience? Hear the SAP Hybris strategy for keeping you on the leading edge of customer experience innovation.	Brian Walker, Chief Strategy Officer, SAP Hybris
11:10 – 12:00	Customer Panel: Innovation and the Modern Customer Customers share how they have use people, process and SAP Hybris technology to adapt to bring innovation to their customer experiences.	Moderator: Mark Jeffries Panelists: Erik Lindqvist, Platform Manager, Digital & Information, Service Development, Alfa Laval Philip Murphy, Head of Digital COE, Glanbia Plc Frank Niemann, Vice President, Software, Pierre Audoin Consultants (PAC) Eberhardt Weber, Founder and CEO, SAAS AG / Lieferladen.de Helle Pedersen Georgakis, M.Sc., Senior Project Manager, MAN Diesel & Turbo SE
12:00 – 12:30	The Customer's Role in Managing Their Data Tracking customer behavior and collecting personal data can be a touchy subject. This session examines how customers can have a bigger hand in the management of their own data, and how transparency creates trust.	Moritz Zimmermann, Senior Vice President Presales, CEC, SAP Hybris
12:30 – 13:30	Break
13:30 – 14:00	Bridging the Gaps in the Customer Journey There are many fragile moments in the customer journey. Departmental handoffs and changes in channel add complexity and threaten to derail a purchase or harm loyalty. Join us to explore how you can bridge those gaps and deliver the seamless experience your customers really want.	Lisa James, Head of Solution Marketing, Service Audience, SAP Hybris
14:00 – 14:30	Connected Customer Experience Key to business success, will be a company’s ability to adapt, restructure, work horizontally and to deliver exceptional customer experiences across all touchpoints. This session will explore how connect disruptive technologies, business services and creative to facilitate sophisticated, personalized and seamless commerce interactions that enhance the customer experience and boost sales.	Anatoly Roytman, Managing Director, Global Lead for Europe, Africa, Middle East and Latin America (EALA), Accenture Interactive
14:30 – 15:00	Running at Two Speeds: Tradition and Innovation in Parallel Business innovation often feels like rebuilding an ariplane while it's in flight - but it doesn't have to. Learn how you can run your traditional business while crafting innovative new revenue streams which can be pulled into the core when they've been proven.	Ulf Bonfert, Senior Vice President and Head of the Enterprise Commerce Product Group, SAP Hybris
15:00 – 15:30	Break
15:30 – 16:00	Five Rules for Becoming Customer Centric What does it take to become customer-centric? Discover the five things every company needs to do if they want to put the customer at the heart of their business.	Nathan Pearce, SAP Digital Engagement Lead, Capgemini UK
16:00 – 17:00	Be the Change: Innovator Stories Innovators share their stories on how they introduced and managed change in their organizations, and how they achieved success.	Maneesh Mittal, Head of eCommerce and Big Data Analytics, Infinity Retail Helle Pedersen Georgakis, M.Sc., Senior Project Manager, MAN Diesel & Turbo SE
17:00 – 17:15	Closing remarks	Moritz Zimmermann,Senior Vice President Presales, CEC, SAP Hybris

New York: 11:30 am - 5:30 pm (Local time)

Time	Session	Speaker
11:30 am – 11:40 am	Welcome and Opening	John Gurski, Senior VP and General Manager, SAP Hybris Shalini Mitha, Head of Solution Marketing, Sales Audience, SAP Hybris
11:40 am – 12:15 pm	Capitalizing on Disruption Disruption is happening in every industry. The question is, how do you make the most of it? Learn how your business can not only survive, but thrive in the disruption economy.	Carsten Thoma, President, SAP Hybris
12:15 pm – 12:50 pm	Customer Panel: Disruption and Change - The New Normal Hear from customers as they discuss how they use SAP Hybris solutions to adapt to disruption and change in their industries.	Moderated: John Gurski; Senior VP and General Manager, SAP Hybris Panelists: Neda Tabatabaie, Vice President, Business Intelligence, San Jose Sharks Jennifer Buko, Director of Financial Services, Governance, and Insights, Houghton Mifflin Harcourt Naveen Kandasami, Global IT Director Business Partnership and CRM Strategy, Sealed Air Corporation Julie Collins, Global Head, Digital, Alcon Asif Beg, Director, Digital Enterprise Architect, Mars Global Services Carlos Amesquita, The Hershey Company, Chief Information Officer
12:50 pm – 1:50 pm	Break
1:50 pm – 2:25 pm	Customer Engagement Game Changers Listen as guests from Facebook share the innovations their companies are bringing to market, and learn how you can use these technologies to not just win the game, but change it.	Hari Ashvini, Sr. Director, Global Business Development and Ecosystem, SAP Louis Moynihan, MarTech Partnerships, Global Marketing Solutions, Facebook Jimmy Liddar, Director, Global Business Development, Microservices, SAP Hybris
2:25 pm – 3:00 pm	Cognitive Customer Engagement What can data tell you about your customers? More than you may expect. Learn how machine learning and predictive analytics can help companies deliver great experiences to their customers and drive higher business outcomes.	Donovan Guin, Director, Enterprise Customer Engagement, IBM
3:00 pm – 3:30 pm	Agility in today’s digital economy Powerful technology forces are enabling new opportunities, experiences and business models at an accelerating pace. Just as quickly, customers are shifting their expectations to include new channels, products, and modes of engagement. In today’s evolving digital economy, organizations that fail to embrace change run the risk of becoming obsolete. Can your business model and processes turn on a dime? What does it mean to be an agile business today? This session, presented by Deloitte Digital, will explore answers through the lens of business growth and customer retention.	Alejandro Danylyszyn, Principal, delivering innovative digital solutions, Deloitte Digital Antonio Caroprese, Senior Manager, Deloitte Digital
3:30 pm – 4:00 pm	Break
4:00 pm – 4:30 pm	Secrets of Disruption What does it take to become a disruptor? How do you foster real innovation to change the game on your competitors? Get an insider’s account of building a disruptive business in an established market and learn the four things you can do to set your business up to become the next disruptor.	Alex Saldanha, CEO of Abakus, an SAP company
4:30 pm – 5:00 pm	Beyond the Subscription Economy From razors to IoT-connected power tools, subscription products are the latest trend in billing, but there's something bigger emerging on the horizon. Learn about outcome-based pricing and its power to change your business and the relationship you have with your customers.	Fergus O’Reilly, Global VP Solution Management, SAP Hybris Phil Pass, Enterprise Architect, Adobe
5:00 pm – 5:30 pm	Closing remarks	Shalini Mitha, Head of Solution Marketing, Sales Audience, SAP Hybris

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