Laurens Eckelboom Bio

Vice President and Head of Business Development, SAP Vehicles Network




Laurens is an international business development executive and has held senior positions in the financial, IT, and parking industries. He joined SAP in January 2016 as VP and head of business development of SAP Connected Vehicles. His focus is on driving and expanding the SAP Vehicles Network solution, a two-sided B2B marketplace around vehicle- and mobility-centric services, by creating strategic synergies and building partnerships. 


Prior to this role, Laurens was chief strategy officer at Parkmobile, the US market leader in mobile parking payments. Between 2006 and 2008 he played a key role in the launch of mobile payment solutions in several European countries, and since 2009 he has duplicated that success in the United States by launching Parkmobile, LLC in Atlanta. Under his strategic direction, both companies became industry leaders in just a few years. Widely recognized as an industry leader and innovative thinker, Laurens joined the International Parking Institute (IPI) board of directors in 2012 and is co-chairing IPI’s strategic DataEx committee. 


Laurens holds two master’s degrees – one in business marketing from TiasNimbas Business School and one from Utrecht University in international relations – and he completed the Executive Retailing program at Santa Clara University. He lives in Steamboat Springs, CO, with his wife and four children.