Sam Yen Bio

Chief Design Officer and Managing Director of Silicon Valley Labs, SAP




Sam is Chief Design Officer at SAP, an Associate Consulting Professor at the Stanford School, and an advisor to the Innovative Technology Leaders program at the Stanford Graduate School of Business (GSB). Through his leadership, SAP has strengthened its mission of listening to customers’ needs leading to tangible results, including SAP Fiori user experience, SAP Screen Personas, and SAP’s UX design services. Under his stewardship, SAP has won over 20 design awards, including multiple Red Dot awards. In addition, his team has worked with hundreds of customers using design and design thinking to drive improved user experience and innovations across their organizations. In this multi-faceted role, Sam leads a wide variety of initiatives that reaffirm SAP’s commitment to innovation and design. In July 2015, Sam took on additional responsibilities as Managing Director of SAP Labs in Silicon Valley to amplify our message and impact in the industry’s most strategic geographical location.