One of the key goals of the SAP MaxAttention Summit is to provide an environment where you can network. Use the multiple occasions to get in touch with SAP board members, experts and peers during the event, for example, during the networking breaks, the lunch or the evening event. Find other customer attendees here.

During the Summit, you can take advantage of the opportunity to meet with other Summit attendees.

If you are interested in meeting other customers or SAP executives, please send us an e-mail specifying the topic you would like to discuss to maxattention@sap.com.

Thought-provoking presentations by our leaders on strategies and the latest SAP innovations. Thomas Saueressig and Muhammad Alam as members of the SAP Executive Board showcase how SAP MaxAttention can help you to maximize your transformation success.

The Customer Experience Sessions provide you with direct practical insights from customer representatives and use cases that demonstrate their challenges and individual solutions on their business transformation journey. This year, we are proud to have Heineken, Mondelez and Indorama Ventures on stage to share their experiences and inspire you to move your business forward.

The Innovation Keynote and Panel offer a unique opportunity to get first-hand views from SAP and customer executives. Join us as we discuss best practices and approaches to current topics such as SAP Business AI or SAP Business Data Cloud. The sessions are valuable networking and collaboration platforms that allow you to engage in knowledge sharing and connect with executives, peers, and industry experts.

In parallel to the main agenda slots, we host eXpert eXchange sessions as an interactive format that allows you to connect with our experts and explore current topics in depth. In small groups, you will have the chance to discuss the most important questions about SAP Business Technology Platform, SAP Business AI, SAP Enterprise Architecture and more.