Hotel Lobby, Ground Floor, Munich Marriott Hotel City West

Westhub Bar & Lounge, Ground Floor, Munich Marriott Hotel City West

Registration Desk, Ground Floor, Munich Marriott Hotel City West

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Anja Schneider, SVP, Global Head of Premium Engagement & Advisory, Customer Services & Delivery, SAP

Kick off the event with an inspiring opening keynote from Thomas Saueressig and Anja Schneider as they set the stage for the SAP MaxAttention Summit.

Customer Experience Session: SAP Business AI

Discover how a leading enterprise has leveraged SAP Business AI, guided by the comprehensive expertise of SAP MaxAttention, to drive innovation and achieve remarkable results. Don't miss this opportunity to learn from their journey and gain valuable insights for your own business transformation.

In parallel:

eXpert eXchange Session: SAP Enterprise Architecture

In this intimate and conversational setting, our experts will dive deeper into the process of building a future-ready enterprise architecture and how SAP MaxAttention will be your trusted advisor on this journey. You will have the opportunity to ask questions, making this a unique chance to enhance your understanding and connect with peers.

Customer Experience Session: SAP Enterprise Architecture

Learn how a leading company shares their best practices on building a solid enterprise architecture as the foundation for a future-ready IT landscape - guided by the expertise of SAP MaxAttention. Don't miss this opportunity to learn from their journey and gain valuable insights for building your own architecture.

In Parallel:

eXpert eXchange Session: SAP Business Data Cloud

Join us for an in-depth exploration of the fully managed SaaS solution SAP Business Data Cloud, that unifies and governs all SAP data seamlessly. Our experts will also guide you on how to leverage this powerful solution with the support of SAP MaxAttention. This interactive session offers a unique opportunity to directly ask questions and engage with peers.

Networking Lunch: Assoluto Ristorante, Ground Floor, Munich Marriott Hotel City West

Enjoy a delicious meal at the Assoluto Ristorante located at the groundfloor of the Munich Marriott Hotel City West while taking advantage of the opportunity to connect with other attendees. This informal setting encourages meaningful conversations, allowing you to expand your network, exchange ideas, and build relationships with industry peers and SAP representatives.

In Parallel:

eXpert eXchange Session: SAP Business AI

Gain valuable insights as our experts explore the benefits of SAP Business AI and demonstrate how to leverage it with SAP MaxAttention. This session will provide practical knowledge and actionable guidance. You’ll have the opportunity to ask questions, making it a unique chance to deepen your understanding and engage with peers.

Networking Lunch: Assoluto Ristorante, Ground Floor, Munich Marriott Hotel City West

In Parallel:

eXpert eXchange Session: SAP Business Technology Platform

Take a closer look as our experts explore the benefits of SAP Business Technology Platform, focusing on clean core principles and AI integration. They will share valuable insights and practical knowledge on leveraging these technologies with SAP MaxAttention. This is your chance to ask questions and engage with peers, enhancing your understanding.

Philipp Herzig, Chief AI Officer & Chief Technology Officer, Member of the Extended Board of SAP SE

Irfan Khan, President & Chief Product Officer Data & Analytics, SAP

Join us to explore how AI can revolutionize your business. This session will cover both SAP Business Data Cloud and SAP Business AI, showcasing real-world use cases and demonstrating how SAP MaxAttention can guide you through your journey. Discover the benefits of SAP Business Data Cloud, including seamless data integration, enhanced data governance, and real-time analytics. Learn how to increase efficiency with AI-driven predictions and automation, and transform your business processes with expert guidance.

Peter Maier, SVP Strategic Customer Engagements, SAP

Hear firsthand from leading enterprises about their journey towards digital transformation and how they leveraged SAP MaxAttention to navigate the complexities of RISE with SAP. Discover best practices, challenges faced, and the remarkable outcomes achieved through this strategic partnership. This session offers a unique opportunity to gain valuable insights and learn how to drive your own successful transformation with expert guidance.

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

This session will summarize the key insights from the first day of the event. This is your chance to revisit the highlights and ensure you have a clear understanding of the discussions and presentations. Following the summary, we will open the floor for a Q&A session, giving you the opportunity to ask questions, share your thoughts, and engage in an interactive dialog.

SAP Garden, Toni-Merkens-Weg 4, 80809 Munich

Registration Desk, Ground Floor, Munich Marriott Hotel City West

Muhammad Alam, Member of the Executive Board of SAP SE, SAP Product Engineering

We will explore the strategic vision and future direction of SAP's integrated suite of solutions. This keynote will highlight the importance of a unified approach to enterprise software, emphasizing how SAP Business Suite can drive innovation, efficiency, and agility across your organization.

Customer Experience Session: SAP Business Suite

Understand how a leading enterprise has leveraged SAP Business Suite, guided by the comprehensive expertise of SAP MaxAttention, bringing AI capabilities, data, and core business applications together. Don't miss this opportunity to learn from their journey and gain valuable insights for your own business transformation.

In Parallel:

eXpert eXchange Session: SAP Business Data Cloud

Experience an in-depth discussion with our experts on the benefits of the fully managed SaaS solution SAP Business Data Cloud, which seamlessly unifies and governs all SAP data. You will also discover how to leverage it effectively with SAP MaxAttention. This session provides a unique opportunity to ask questions, deepen your understanding, and connect with peers.

Customer Experience Session: Integrated Toolchain

Find out how a leading enterprise leverages the integrated toolchain to optimize business processes, ensuring efficiency and effectiveness while guided by the comprehensive expertise of SAP MaxAttention. Don't miss this opportunity to learn from their journey and gain valuable insights for your own business transformation.

In Parallel:

eXpert eXchange Session: SAP Business AI

Our experts will guide you through the benefits of SAP Business AI and demonstrate how to leverage them with SAP MaxAttention, offering valuable insights and practical knowledge. This is a unique opportunity to ask questions, deepen your understanding, and connect with peers in a conversational setting.

Anja Schneider, SVP, Global Head of Premium Engagement & Advisory, Customer Services & Delivery, SAP

This closing session will encapsulate the key takeaways. We will reflect on the insightful discussions, innovative ideas, and collaborative spirit that have defined our time together during the SAP MaxAttention Summit 2025.