Hotel Lobby, Level 0, Munich Marriott Hotel City West

Westhub Bar & Lounge and Assoluto Ristorante, Level 0, Munich Marriott Hotel City West

Registration Desk, Level 0, Munich Marriott Hotel City West

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Anja Schneider, SVP & Global Head of Premium Engagement & Advisory, Customer Services & Delivery, SAP

Stefan Steinle, Executive Vice President, Head of Customer Support & Cloud Lifecycle Management, Customer Services & Delivery, SAP

Petra Scheithe, SVP Digitalization of Services & ERP Platforms, BASF Digital Solutions GmbH

Rainer Steffl, Chief Information Officer, Mondi AG

Karin Strallhofer, Head of Advanced Platforms, Mondi AG

This keynote explores how RISE with SAP and SAP MaxAttention drive seamless cloud adoption, AI-powered innovation and continuous business evolution. Join Thomas Saueressig and Anja Schneider as they unveil how SAP's Business Suite integrates data, applications and AI to boost efficiency and agility, to bring out the best in your business.

Philipp Herzig, Chief AI Officer & Chief Technology Officer, Member of the Extended Board of SAP SE

Irfan Khan, President & Chief Product Officer Data & Analytics, SAP Product & Engineering, SAP

Falko Lameter, Manager IT Organization, Kaeser Kompressoren SE

Alexander Peschke, SVP IT Enterprise Core Platforms, Siemens AG

SAP is leading the way in helping large enterprises transition to the cloud with AI-powered innovations. By integrating AI and data, SAP Business AI and SAP Business Data Cloud are central to SAP’s strategy, driving enterprise transformation. Join this session by Philipp Herzig and Irfan Khan to explore the future of innovation with these solutions.

Networking Lunch: Assoluto Ristorante, Level 0, Munich Marriott Hotel City West

Enjoy a delicious meal at the Assoluto Ristorante located at the groundfloor of the Munich Marriott Hotel City West while taking advantage of the opportunity to connect with other attendees. This informal setting encourages meaningful conversations, allowing you to expand your network, exchange ideas, and build relationships with industry peers and SAP representatives.

Reshat Furunzhiev, Director, Premium Hub CoE EMEA, Customer Services & Delivery, SAP

Lyubov Nakryyko, AI Expert, Premium Hub CoE EMEA, Customer Services & Delivery, SAP

Eduard Kohler, Chief Operating Officer, Tycom Digital Solutions GmbH

Expert Exchange Session: Driving Business Outcomes with SAP AI: Customer Experiences

AI is now essential for the growth and success of modern businesses. SAP has integrated AI deeply within its entire business suite. SAP MaxAttention supports customers throughout their AI journey, from discovery to execution. In this session, we’ll share customer experiences, demonstrating how SAP AI solutions drive innovation and growth.

Rouven Morato, President and CRO Enterprise and Business Transformation Management, Customer Success, SAP

Join Rouven Morato, to learn how SAP Signavio, SAP LeanIX, and WalkMe - powered by AI - help organizations optimize processes, manage IT complexity, and drive digital adoption. Discover how these integrated solutions turn change into a competitive advantage, enabling streamlined decision-making and continuous excellence.

Expert Exchange Session: Transform Insights into Impact - Productize Your Data with SAP Business Data Cloud

Habeeb Mohammed, Senior Director, Data & Analytics Premium Hub CoE, Customer Services & Delivery, SAP

Hong Zhou, Business Processes Principal Consultant, Customer Services & Delivery, SAP

Join us to explore the power of SAP Business Data Cloud (BDC) in data, analytics, and AI. Learn how BDC connects your data, enables reliable AI, and supports a data product economy. Discover our Premium Engagement services to maximize your BDC experience and drive success in the cloud.

In parallel:

Expert Exchange Session: Enterprise Architecture

Peter Klee, Head of SAP Transformation Hub, Customer Services & Delivery, SAP

Ana Katerina Pikuli, Enterprise Architect, SAP Transformation Hub, IT Planning Architects, Customer Services & Delivery, SAP

In this session, we'll introduce the North Star architecture service, designed for SAP MaxAttention customers to support their strategic transformations. Using preconfigured patterns and real-world examples, we'll show how the service helps organizations overcome architectural challenges and drive successful transformations.

Customer Experience Session: SAP Business AI

Habeeb Mohammed, Senior Director, Data & Analytics Premium Hub CoE, Customer Services & Delivery, SAP

Pim Zandee, Global Business Intelligence Lead, Heineken

Discover how Heineken used SAP BTP to create an intelligent agent architecture for accessing key KPIs through natural language. By integrating SAP Datasphere and SAP BDC, they unified data, enabling efficient query handling, dynamic visualizations, and strategic insights through conversations, with guidance from the SAP MaxAttention team.

In Parallel:

Expert Exchange Session: SAP Business Technology Platform & Clean Core

Clara Gessner, Business Processes Consultant, PE Experience, Customer Services & Delivery, SAP

Tom McShane, Consulting Manager, Premium Hub CoE Ireland, Customer Services & Delivery, SAP

SAP Business Technology Platform is a crucial component of the Clean Core strategy for SAP S/4HANA allowing customers to create clean extensions and integrations as well as leverage SAP BTP technical services and infuse AI. This session will cover how SAP MaxAttention supports the journey to clean core with a focus on building extensions on SAP BTP.

Peter Maier, SVP Strategic Customer Engagements, SAP

Owen Goodhew, ERP Platforms Senior Product Manager, ExxonMobil

Jonas von Malottki, CTO IT, Daimler Truck AG

Francesco Quinterno, Chief Technology Officer, CONA Services

Ralf Scherer, Head of SAP Transformation, BMW Group

This panel brings together industry leaders – including BMW, Daimler Trucks, Exxon, and CONA – to share how they are designing resilient, data-driven, AI-enabled enterprises. Join us for practical insights, strategic perspectives, and real-world experiences—from IT as a strategic enabler to embedded intelligence and secure, global operations.

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Thomas Saueressig will wrap up the first day of the event with a brief reflection and an overview of the key topics covered. Following his remarks, he will be available to answer questions from the audience.

SAP Garden, Toni-Merkens-Weg 4, 80809 Munich

Registration Desk, Level 0, Munich Marriott Hotel City West

Muhammad Alam, Member of the Executive Board of SAP SE, SAP Product & Engineering

Christian Stoxreiter, Christian Stoxreiter, Chief Information Officer, Red Bull

Join Muhammad Alam, SAP Executive Board Member, as he presents how the SAP Business Suite can help your business thrive in times of unprecedented challenges. Learn about SAP's latest product innovations and how to benefit from them through RISE with SAP to achieve sustainable growth.

Customer Experience Session: IVL’s Business Transformation Journey to an integrated digital core platform

Sree Vidya Sekharan, Global Vice President, Premium Engagement Sales & GTM, Customer Services & Delivery, SAP

Jaydeep Chopra, Head Business Systems, Indorama Ventures Global Services

IVL is undergoing a major transformation with Project A.S.A.P., for creating an integrated digital platform. Leveraging SAP solutions like SAP S/4HANA, SAP SuccessFactors, and SAP Analytics Cloud, IVL is adopting a unified operating model. SAP MaxAttention provided support in guiding the transformation and ensuring smooth global deployment.

In Parallel:

Expert Exchange Session: Transform Insights into Impact - Productize Your Data with SAP Business Data Cloud

Habeeb Mohammed, Senior Director, Data & Analytics Premium Hub CoE, Customer Services & Delivery, SAP

Hong Zhou, Business Processes Principal Consultant, Customer Services & Delivery, SAP

Join us to explore the power of SAP Business Data Cloud in data, analytics, and AI. Learn how BDC connects your data, enables reliable AI, and supports a data product economy. Discover our Premium Engagement services to maximize your BDC experience and drive success in the cloud.

Customer Experience Session: Mondelēz: Multi-Year Transformation with the North Star Architecture service from SAP MaxAttention

Anup Das, Chief Enterprise Architect, SAP Transformation Hub, Customer Services & Delivery, SAP

Claudia Fontes, Senior Director, Global SAP COP Lead, Mondelēz International

Mondelez International is transforming its business with SAP S/4HANA Private Edition via the RISE with SAP program. Over 18 months, key strategies included transition planning, cloud adoption, data management, warehouse consolidation, and Business AI use cases. SAP MaxAttention guided architecture decisions for a multi-year, modular digital transformation.

In Parallel:

Expert Exchange Session: Driving Business Outcomes with SAP AI: Customer Experiences

Reshat Furunzhiev, Director, Premium Hub CoE EMEA, Customer Services & Delivery, SAP

Lyubov Nakryyko, AI Expert, Premium Hub CoE EMEA, Customer Services & Delivery, SAP

Eduard Kohler, Chief Operating Officer, Tycom Digital Solutions GmbH

AI is now essential for the growth and success of modern businesses. SAP has integrated AI deeply within its entire business suite. SAP MaxAttention supports customers throughout their AI journey, from discovery to execution. In this session, we’ll share customer experiences, demonstrating how SAP AI solutions drive innovation and growth.

Anja Schneider, SVP & Global Head of Premium Engagement & Advisory, Customer Services & Delivery, SAP

Oliver Bierhoff, Chairman and Co-Founder, FINVIA Sports GmbH

Oliver Bierhoff will explore the parallels between the corporate world and professional sports. He will delve into the growing complexity in both fields, the importance of long-term planning and strategic partnerships, and how data and AI capabilities require courage, openness, and a shift in mindset. He will share insights on resilience, perseverance, and the courage to innovate – all connected to the theme to “Bring out your best with SAP MaxAttention."

The closing session will encapsulate the key takeaways. We will reflect on the insightful discussions, innovative ideas, and collaborative spirit that have defined our time together during the SAP MaxAttention Summit 2025.

Option 1: Presentation and Tour at Allianz Arena 'The Digital Journey of FC Bayern Munich'

Allianz Arena Munich, Werner-Heisenberg-Allee 25, 80939 München

Join us for an extraordinary post-event activity featuring a presentation and talk with FC Bayern Munich CIO Michael Fichtner, followed by an exclusive tour through the Allianz Arena. This unique experience offers you the chance to get a behind-the-scenes look at FC Bayern Munich. Gain valuable insights into the role digitalization plays for the international football club.

Option 2: Guided Visit at the SAP Labs Munich Campus

SAP Labs Munich, Friedrich-Ludwig-Bauer-Straße 5, 85748 Garching bei München

Seize the opportunity to explore the innovative world of SAP Labs Munich as an exclusive post-event activity. Delve into the dynamic environment of the recently opened SAP office that serves as a vibrant center for interdisciplinary collaboration among customers, representatives of the Technical University of Munich (TUM), SAP partners, startups, and SAP employees.