SAP | SAP MaxAttention Summit 2025

SAP

See below for the agenda for each day with continuously updated details related to the speakers and session content.

Agenda Sunday, April 13

7:00 - 10:00 p.m. Welcome Reception and Registration

Westhub Bar & Lounge, Ground Floor, Munich Marriott Hotel City West

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Agenda Monday, April 14

From 8:00 a.m. Registration

Registration Desk - Ground Floor - Munich Marriott Hotel City West

9:00 - 09:15 a.m. Event Opening

10:30 - 11:00 a.m. Networking Break

11:00 a.m. - 11:45 p.m. Customer Experience Sessions and eXpert eXchange Sessions

11:45 a.m. - 12:30 p.m. Customer Experience Sessions and eXpert eXchange Sessions

12:30 - 2:00 p.m. Networking Lunch and eXpert eXchange Session

2:00 - 2:30 p.m. Innovation Keynote

2:30 - 3:00 p.m. Innovation Keynote

3:00 - 3:30 p.m. Customer Experience Sessions and eXpert eXchange Sessions

3:30 - 4:00 p.m.. Networking break

4:00 - 4:30 p.m. Customer Panel

4:30 - 5:00 p.m. Wrap-up & Open Mic with Thomas Saueressig

From 5:00 p.m. Refresh and Transfer to Evening Event

6:30 p.m. Evening Event

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Agenda Tuesday, April 15

From 08:00 a.m. Registration

Registration Desk - Ground Floor - Munich Marriott Hotel City West

09:00 - 09:15 a.m. Opening

09:15 - 10:00 a.m. Executive Board Keynote

10:00 - 10:30 a.m. Executive Session

10:30- 11:00 a.m. Networking Break

11:00 a.m. - 11:45 p.m. Customer Experience Session and eXpert eXchange Session

11:45 - 12:30 p.m. Customer Experience Session and eXpert eXchange Session

12:30 - 12:45 p.m. Closing and Event Wrap Up

12:45 - 2:00 p.m. Grab & Go Lunch

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