Rooftop Bar - Top floor - ATLANTIC Hotel Heidelberg

Registration Desk - Ground Floor - Heidelberg Congress Center (HCC)

Kurt Bauer, SVP, Global Head of Premium Engagements, Customer Services & Delivery, SAP

Ann-Christin Schechter, Customer Engagement Support, Customer Services & Delivery, SAP

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Alessandro De Luca, Group CIO, Head of Information Technology, Merck Group

Dr.-Ing. Johannes Reichert, Chief Information Officer, Hilti Befestigungstechnik AG

Speed, flexibility and ease of consumption are the critical factors that define success in the cloud era driven by AI. Thomas Saueressig will shed light on SAP's approach to cloud solution delivery. Innovation needs to be deployed swiftly and flexibly to ensure customers can fully utilize the value of SAP's integrated portfolio.
This keynote will dive into actionable insights on how organizations have successfully implemented SAP’s cloud-based innovations and explore the dynamics of end-to-end service delivery to solve complex business challenges and drive competitive advantage.

Philipp Herzig, Chief AI Officer, SAP

John Hill, CIO, Suncor Energy

Get insights into SAP’s AI strategy, explore updates to the roadmap, and learn how AI is deeply embedded into our product portfolio, ready for you to use. With business AI that is relevant, reliable, and responsible, you can turn possibilities into reality and achieve real-world results that let your business succeed.  

Vineeta Srivastava, APJ Head, Premium Engagements, Customer Success, SAP

Amit Jain, Senior Vice President, Enterprise Application Services, Mindsprint

Vijay Rajendran, Vice President, Mindsprint

Mindsprint , an operating group of Olam , in partnership with SAP MaxAttention , has been helping Olam in using Innovation and Sustainability as tools to achieve business differentiation. With Mindsprint as the implementation partner , SAP as the technology partner and SAP MaxAttention as advisory partner, for more than a decade. Olam’s multiple businesses have been using SAP to drive a culture of innovation, through reimagining and automating business processes, customising technology implementations and consistently challenging status quo. Hence supporting a better, resilient and stronger business. In this presentation, Mindsprint will share Olam’s journey towards a Clean Core, integration modernization and process automation.

In parallel:
eXpert eXchange Session: SAP Business AI - Best Practices for Implementation and Adoption

Reshat Furunzhiev, Chief Innovation Manager - Premium Hub EMEA, Customer Services & Delivery, SAP

Sven Jensen, AI Architect, Customer Services & Delivery, SAP

SAP Business AI is essential in driving the intelligent enterprise forward. By embracing best practices and proven use cases, organizations can rapidly integrate AI into their business processes, operations, and automation, enhancing agility and competitiveness. SAP MaxAttention is enabling AI excellence and empowers IT teams and business units with the AI mindset and toolset they need for success. Through tailored strategies and comprehensive support, organizations can maximize the impact of AI while ensuring security and compliance. Effective collaboration with SAP MaxAttention accelerates AI adoption and drives sustained value creation. By leveraging Premium Hub AI expertise, organizations can navigate AI complexities and capitalize on its transformative potential.

eXpert eXchange Session: Drive Your Cloud Transformation with RISE with SAP

Igor Becker, Lead Premium Hub – CoE EMEA, Customer Services & Delivery, SAP

RISE with SAP allows to increase the speed of transformation by running SAP systems in the cloud. Sometimes a quick step of lift-and-shift is made early but the next decisions and prioritizations are not easy.

In this session we outline possibilities to receive support from SAP premium engagements along the whole chain of project phases. We share experience from deliveries of architecture, safeguarding and how to identify innovation potentials based on current system usage.

Martin Klemm, Lead Technical Quality Manager for Uniper, Customer Services & Delivery, SAP 

Isabel Brinkmann, Sales Head - Premium Engagements MEE, Customer Success, SAP

Achim Löbke, Head of Architecture & Optimization, Uniper IT GmbH

Between accelerating the energy transition and keeping up with latest IT transformation challenges, energy provider Uniper is looking into the smartest and most efficient solutions for their business needs. Modern public cloud adoption is a key enabler for their IT Strategy, and now they are also applying AI in two tangible use cases which resulted in a nomination for the SAP BTP GenAI Lighthouse Program. In our session, we would like to highlight Uniper’s exciting transformation journey with SAP MaxAttention and their ambitious goals in leveraging artificial intelligence.

In parallel:
eXpert eXchange Session: Achieve Clean Core with SAP MaxAttention

Maria Berg, Clean Core Consultant, Customer Services & Delivery, SAP

Dominik Held, Lead Technical Quality Manager, Customer Services & Delivery, SAP

Why do I need clean core? When is the best time to start my clean core journey? And how can SAP MaxAttention support me in it? Based on the provided material, engage in a cross-topic discussion with SAP experts and fellow participants on the philosophy, methodology, tools and services of clean core.

eXpert eXchange Session: Understanding Enterprise Architecture: Key Concepts and Sub-Elements

Peter Klee, Head of SAP Transformation Hub, Customer Services & Delivery, SAP

Ana Katerina Pikuli, Enterprise Architect, SAP Transformation Hub, IT Planning Architects, Customer Success, SAP

In this session, we will introduce SAP’s Enterprise Architecture Framework and the North Star Architecture service, our flagship service offered to our SAP MaxAttention customers which supports in the design and strategic planning of their transition to an Intelligent Sustainable Enterprise cloud architecture.​
Through a customer demo use case powered by LeanIX and aligned with the SAP Enterprise Architecture Framework, we will showcase live to our audience how this configurable architectural service, structured around modules covering all enterprise architecture domains, can effectively address their architecture challenges and provide a holistic guidance to their transformation strategy.

In parallel:

1:30 - 2:15 p.m. eXpert eXchange Session: Drive Your Cloud Transformation with RISE with SAP

Igor Becker, Lead Premium Hub – CoE EMEA, Customer Services & Delivery, SAP

RISE with SAP allows to increase the speed of transformation by running SAP systems in the cloud. Sometimes a quick step of lift-and-shift is made early but the next decisions and prioritizations are not easy.

In this session we outline possibilities to receive support from SAP premium engagements along the whole chain of project phases. We share experience from deliveries of architecture, safeguarding and how to identify innovation potentials based on current system usage.

1:30 - 2:15 p.m. eXpert eXchange Session: SAP Business AI - Best Practices for Implementation and Adoption

Reshat Furunzhiev, Chief Innovation Manager - Premium Hub EMEA, Customer Services & Delivery, SAP

Sven Jensen, AI Architect, Customer Services & Delivery, SAP

SAP Business AI is essential in driving the intelligent enterprise forward. By embracing best practices and proven use cases, organizations can rapidly integrate AI into their business processes, operations, and automation, enhancing agility and competitiveness. SAP MaxAttention is enabling AI excellence and empowers IT teams and business units with the AI mindset and toolset they need for success. Through tailored strategies and comprehensive support, organizations can maximize the impact of AI while ensuring security and compliance. Effective collaboration with SAP MaxAttention accelerates AI adoption and drives sustained value creation. By leveraging Premium Hub AI expertise, organizations can navigate AI complexities and capitalize on its transformative potential.

Jan Gilg, President Cloud ERP, SAP Product Engineering, SAP

Claude Boivin, SVP Sales and Supply Chain Solutions, HP

This session will explore SAP's strategy for Cloud ERP, and highlight the potential of the two-tier ERP scenario for providing flexibility and scalability, while maintaining control of global operations. Discover how cloud ERP is driving digital transformation in businesses of all sizes and industries. Gain valuable insights from the journey of HP Inc., as they share their experience of migrating with RISE with SAP. Understand their vision for a two-tier ERP landscape, a transformative shift that promises to redefine operational efficiency and business agility.

Gero Decker, Co-Founder and General Manager of SAP Signavio

André Christ, Co-Founder and General Manager of LeanIX, an SAP Company

Xavier Aubert, Head of SAP Center of Excellence & SAP Program Director, Moët Hennessy

Vincent Blondel, Group Enterprise Architect, Moët Hennessy

Join Gero Decker & André Christ for a session delving into the realm of SAP’s business transformation offering. Discover the latest advancements and innovations including Process AI. Gain valuable insights into the strategic acquisition of LeanIX and learn how this addition perfectly complements our business transformation capabilities.

Peter Maier, SVP Strategic Customer Engagements, SAP

Laura Vacotto, Group Platform Manager SAP Landscape, Nestlé

Verónica de la Peña, Head of IT SAP Innovation, Integration and Planning, Siemens Healthineers

John Hill, CIO, Suncor Energy

Valentijn Bonger, CIO, Climeworks

Intelligent technologies promise to address a broad range of business priorities from closing skill and capacity gaps to creating new ways of engaging with stakeholders and customers with innovative products and services. At the same time, Business AI challenges enterprise architectures, draws attention to data management practices, and triggers discussions about ethics and the role of humans in business and technology.

In parallel:
eXpert eXchange Session: Process meets Architecture: Business Transformation with SAP Signavio and LeanIX

Gero Decker, Co-Founder and General Manager of SAP Signavio

André Christ, Co-Founder and General Manager of LeanIX, an SAP Company

Kurt Bauer will briefly reflect on the first day of the event and provide an overview on the evolution of the SAP MaxAttention program. Subsequently, he will welcome Thomas Saueressig on stage again who will have dedicated time for questions from the audience.

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Kurt Bauer, SVP, Global Head of Premium Engagements, Customer Services & Delivery, SAP

Palazzo Mannheim

Registration Desk - Ground Floor - Heidelberg Congress Center (HCC)

Muhammad Alam, Member of the Executive Board of SAP SE, SAP Product Engineering

Ralf Scherer, Head of SAP Transformation, BMW Group

Sean Williams, Senior IT Leader – CIO, IBM Corporation

Between the rise of artificial intelligence and an ever-shifting macro-economic environment, the market landscape faces fundamental challenges without precedent. To counteract rising uncertainty, businesses must equip themselves with proven solutions empowered by innovative technologies. With the leading cloud ERP and an unmatched portfolio of applications, SAP’s integrated intelligent suite – powered by SAP BTP – delivers immense value for our customers. Combine that with the wealth of data we leverage to embed relevant Business AI into our suite and ongoing investments through our clean core strategy, and our end-to-end portfolio strategy is poised to bring out the best in your business every day.  

Anja Schneider, SVP, Global Head of Premium Engagement & Advisory, Customer Services & Delivery, SAP

Michael Ameling, EVP, Chief Product Officer SAP BTP, Technology & Innovation, SAP

Michalene Schechter, Director, SAP Platform Architecture Global IT, Accenture

Abdel Altabarani, SAP Technology and Security Director, Global IT, Accenture

Our hyper-complex, ever-changing world demands continuous change.  Especially under these conditions the dynamics and value creation potential in our cloud and technology-based businesses can only unfold if we build on the right architecture & principles when handling data, using artificial intelligence, and adapting & extending enterprise applications. Together with leading experts from SAP and SAP customers, Anja Schneider, SVP and Global Head of Premium Engagement & Advisory, will present and discuss key success factors and experiences for the continuous transformation in our companies.

Robert He, Head of Enterprise & Premium Services Greater China, Customer Success, SAP

Andrew Cross, Chief Financial Officer, Asian Infrastructure Investment Bank

​AIIB (Asian Infrastructure Investment Banking) is experiencing fast growth in its business and on a full cloud transformation journey. AIIB’s digital core is on SAP S/4HANA Cloud, surrounded by SAP Ariba, SAP SuccessFactors, Fieldglass, SAC and BTP. SAP MaxAttention has been instrumental to AIIB success in the cloud, from many perspectives: Enabling AIIB on the capabilities of SAP cloud solutions; Keeping ‘Clean Core’ with SAP S/4HANA Cloud Extended plus extensions via SAP BTP; Safeguard cloud integration through different solutions; Ensure smooth cloud integration and drive continuous improvements. With the tools and methodologies from SAP MaxAttention, AIIB was able to not only follow the ‘clean core’ principle, but also ensure smooth cloud operation and integration. In the next step, AIIB does expect deeper engagement through SAP MaxAttention and has a strong desire in driving innovations powered by business AI.

In parallel:
eXpert eXchange Session: Understanding Enterprise Architecture: Key Concepts and Sub-Elements

Peter Klee, Head of SAP Transformation Hub, Customer Services & Delivery, SAP

Ana Katerina Pikuli, Enterprise Architect, SAP Transformation Hub, IT Planning Architects, Customer Success, SAP

In this session, we will introduce SAP’s Enterprise Architecture Framework and the North Star Architecture service, our flagship service offered to our SAP MaxAttention customers which supports in the design and strategic planning of their transition to an Intelligent Sustainable Enterprise cloud architecture.​
Through a customer demo use case powered by LeanIX and aligned with the SAP Enterprise Architecture Framework, we will showcase live to our audience how this configurable architectural service, structured around modules covering all enterprise architecture domains, can effectively address their architecture challenges and provide a holistic guidance to their transformation strategy.

eXpert eXchange Session: The Future of Procurement with SAP Ariba and SAP MaxAttention

Gregor Tielsch, CTO and Head of Architecture, SAP Ariba, SAP Product Engineering, SAP

Balaji Rao Gaddam, Vice President Premium Hub CoE NA, Customer Services & Delivery, SAP

Volatile market conditions, cost pressure, governmental regulations, sustainability, and digitalization are just a few of the top-of-mind topics for business leadership today. In this session, learn how SAP Ariba supports organizations to overcome these challenges while bringing the future of procurement to all their users through an integrated, suite-style experience with embedded AI and intelligent, data-driven decision support across the entire source-to-pay process. See how GenAI tools offer an improved user experience, increasing adoption and driving digital transformation forward. Discover how, with SAP MaxAttention as your trusted partner, you can define a global procurement strategy and identify the right solution, platform. and architecture, including your transformation roadmap. Leverage our world-class expertise with the design advisory service to adopt standard capabilities and automation, as well as to safeguard your end-to-end solution through integration validation and transition-to-operation methodology.

Ingun Ghijs, Service Engagement Manager, PE Head Belux, Customer Services & Delivery, SAP

Santosh Pandey, CIO, ArcelorMittal Europe Long Products

Santosh Pandey, CIO of ArcelorMittal Europe Long Products will introduce you to ArcelorMittal’s journey to be a Carbon neutral company by 2050 and creating Smarter Steel for People. Santosh Pandey will share his experience with his Strategic Partnership with SAP MaxAttention along with its successes, key learnings and expectation for the future. 

In parallel:
eXpert eXchange Session: Achieve Clean Core with SAP MaxAttention

Maria Berg, Clean Core Consultant, Customer Services & Delivery, SAP

Dominik Held, Lead Technical Quality Manager, Customer Services & Delivery, SAP

Why do I need clean core? When is the best time to start my clean core journey? And how can SAP MaxAttention support me in it? Based on the provided material, engage in a cross-topic discussion with SAP experts and fellow participants on the philosophy, methodology, tools and services of clean core.

eXpert eXchange Session: With Great AI Comes Great Customer Support

Stefan Steinle, EVP Customer Support, SAP

Our customer support offerings help detect, prevent and solve issues proactively, swiftly, and free of any trouble. Therefore, SAP Cloud ALM is the premium operations platform of SAP to holistically manage customer cloud landscapes and keep a clean core, simplifying your product operations. Join this session to find out how SAP leverages AI to elevate customer support to the next level.

Rolf Schumann, Co-CEO, Schwarz Digits
Jonas Andrulis, Founder and CEO, Aleph Alpha GmbH

Don't miss our enlightening keynote at the SAP MaxAttention Summit 2024, where we traverse the shifting needs of a dynamic world and illuminate the impact of a Digital Factory on enriching coffee experiences. Learn about Cybersecurity as a persistent threat to your business and how SAP S/4HANA spearheads retail. We'll also introduce generative AI, joined by Jonas Andrulis from Aleph Alpha, guiding your journey into a promising new era.

Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services & Delivery

Kurt Bauer, SVP, Global Head of Premium Engagements, Customer Services & Delivery, SAP

Option 1: How to Transition to SAP Cloud ALM and Unleash Its Full Power

Ulrike Hormann, Chief Product Owner, Customer Services & Delivery, SAP

Matthias Biegert, Team Lead Application Lifecycle Management RIG, Customer Services & Delivery, SAP

Andreas Krueckendorf, Vice President, Center of Expertise, Customer Services & Delivery, SAP

Option 2: Navigating the Cloud: An Interactive Workshop on Effective IT Governance Today and Tomorrow

Thorsten Diegel, Services Portfolio Owner for Hybrid Operations in Premium Engagements, Customer Services & Delivery, SAP

Maurice Morrin, Chief Cloud Architect Premium Hub CoE, Customer Services & Delivery, SAP

Option 3: SAP Experience Center Tour

Andre Bechtold, SVP & Head of Solution & Innovation Experience, Marketing & Solutions, SAP