You have the chance to directly interact with members of the SAP Executive Board, such as Thomas Saueressig or Muhammad Alam and other key executives. Listen to keynotes, expert exchange sessions or customer panels or book 1:1 meeting opportunities with the SAP leadership, experts or a select group of SAP's largest customers​. Build relationships that can bring your business to the next level. 

Get to know speakers or participants at the event.

Take the opportunity to book meetings with our SAP representatives here.

Take advantage of an engaging agenda curated for maximum impact with ​SAP MaxAttention around best practices and innovation​. Learn about the product innovation roadmap and discuss the fully managed SaaS solution, SAP Business Data Cloud, with experts. Discover how it unifies and governs all SAP data seamlessly, unlocking new possibilities with SAP Business AI.​

Visit the agenda.

Enjoy a three-course menu while being entertained by captivating acrobatic show acts. The evening event and dinner will be hosted at the recently opened SAP Garden. Renowned for its modern design and hosting known sports clubs, this vibrant venue offers an innovative ambience powered by SAP technologies. 

Learn more about SAP Garden here.

Join us for an extraordinary post-event activity featuring a presentation and talk with FC Bayern Munich CIO Michael Fichtner, followed by an exclusive tour through the Allianz Arena. This unique experience offers you the chance to get a behind-the-scenes look at FC Bayern Munich. Gain valuable insights into the role digitalization plays for the international football club.

More about the Allianz Arena can be found here.

Seize the opportunity to explore the innovative world of SAP Labs Munich as an exclusive post-event activity. Delve into the dynamic environment of the recently opened SAP office that serves as a vibrant center for interdisciplinary collaboration among customers, representatives of the Technical University of Munich (TUM), SAP partners, startups, and SAP employees.

Learn more about SAP Labs Munich.

Oliver Bierhoff will join us on Tuesday, April 15, to close the SAP MaxAttention Summit as an inspirational keynote speaker.

As a distinguished leader in sports, Bierhoff will share insights about transformational strategies in sports and successful business transformation. Don't miss the opportunity to hear his unique perspective as we conclude the summit with an engaging and motivational session.

Discover everything you need to know about the Summit in our comprehensive booklet. Get an overview about our inspiring speakers, agenda, diverse session formats, and exciting networking opportunities.

Explore the booklet now.

Visit our SAP MaxAttention page as part of SAP Community. Stay up-to-date with information and key events, including virtual and on-site formats such as workshops & expert forums. Delve into insightful blog posts and event material.

Don’t miss out and become a member of the group now.