4 continents, +40 stops, 50,000+ attendees



See firsthand how SAP solutions and breakthrough technologies – such as in-memory, machine learning, the Internet of Things (IoT), and cloud – can help you adapt to new market challenges and thrive in the digital economy. Our new travelling event, SAP NOW, brings these innovations together in an immersive in-person experience, complete with interactive showcases, virtual demos, practical content, local experts, and networking opportunities.

SAP NOW at a glance

A two-day event that showcases how the complete portfolio of SAP solutions, technologies, and innovations can help customers address challenges and opportunities in the digital economy.

Business leaders, decision makers, and executive directors looking for inspiration and solutions for the digital era. Attendees from all industries and lines of business are welcome.

SAP NOW is the place to start planning your digital transformation. Experience the latest innovations, participate in live scenarios, explore industry-specific use cases, and much more.

Join us at SAP NOW in your region and get inspired!