Thank you for joining us.


It was an honor to connect with so many great minds across our customer base and listen to their unique perspectives and contributions. We hope everyone who attended left Barcelona with everything they need to help their organizations ensure success today and into the future.

Save the Date | SAP Select in Berlin
October 28 - 30, 2024
The Formula for Groundbreaking Transformation


Organizations today have three critical needs to achieve true digital transformation: the ability to move quickly and with agility; a platform to take advantage of the latest innovations while scaling for growth; and a reliable partner to guide them through their journey.


Those who joined me at SAP Select took advantiage of the opportunity to immerse themselves in the trusted expertise and proven technologies that can help their companies ensure success – today and in the future.


Scott Russell
Member of the Executive Board, Customer Success, SAP SE


Scott Russell, Executive Board Member, Customer Success, SAP SE
Special Guest
José Andrés

The kitchen and the boardroom are team environments that rely on strong leadership to solve problems big and small. In the dynamic and inspiring opening session, Scott Russell, Member of the Executive Board, Customer Success was joined by SAP CEO Christian Klein and explored how today’s business leaders can harness innovations, like the Cloud and generative AI, to keep a competitive edge amidst a technology revolution. Scott then sat down with internationally-recognized chef and restaurateur, José Andrés, and discussed key moments in leadership when business – and dinner – is on the line. 
What to Expect at SAP Select

Experience interactive networking opportunities with fellow C-level executives and peer leaders on strategies and innovations to become future-proof.

Join exclusive SAP Select content sessions and explore bold ideas with peers, gaining valuable perspectives and fostering a dynamic environment for business growth.

Stay in style with dedicated concierge services and enjoy and exceptional experience at the Hotel Arts Barcelona, Spain.

"The access to senior leaders in multiple industries was great. It allows for us to network, connect at a professional level, and share stories of success."

"The best part of my experience was the interaction with the brilliant minds who joined the event. Great event setup too."

"It was great to connect with SAP leadership!
SAP is a big organization, and change takes time to propogate throughout the whole organization. Hearing directly from the board reassures SAP's long-term commitment to the success of its customers."

"The SAP Select experience allowed me to make decisions on which technologies to prioritize."

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