The Formula for Groundbreaking Transformation


Organizations today have three critical needs to achieve true digital transformation: the ability to move quickly and with agility; a platform to take advantage of the latest innovations while scaling for growth; and a reliable partner to guide them through their journey.


Join me at SAP Select and immerse yourself in the trusted expertise and proven technologies that can help your company ensure success – today and in the future.


Scott Russell
Member of the Executive Board, Customer Success, SAP SE


Scott Russell, Executive Board Member, Customer Success, SAP SE
Special Guest
José Andrés

What if big problems could be solved with simple solutions – in business, in life, and even around the dinner table?
With food as a literal metaphor for human connection, Scott Russell, Member of the Executive Board, Customer Success, sits down for a conversation with José Andrés, internationally recognized Chef, Restaurateur, Humanitarian, and Owner of José Andrés Group to explore how today’s business leaders can use integrity, innovation, and yes, simplicity, to solve challenges and feed the world.
What to Expect at SAP Select

Experience interactive networking opportunities with fellow C-level executives and peer leaders on strategies and innovations to become future-proof.

Join exclusive SAP Select content sessions and explore bold ideas with peers, gaining valuable perspectives and fostering a dynamic environment for business growth.

Stay in style with dedicated concierge services and enjoy and exceptional experience at the Hotel Arts Barcelona, Spain.

SAP Select Highlights

"The access to senior leaders in multiple industries was great. It allows for us to network, connect at a professional level, and share stories of success."

"The best part of my experience was the interaction with the brilliant minds who joined the event. Great event setup too."

"It was great to connect with SAP leadership!
SAP is a big organization, and change takes time to propogate throughout the whole organization. Hearing directly from the board reassures SAP's long-term commitment to the success of its customers."

"The SAP Select experience allowed me to make decisions on which technologies to prioritize."

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