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Keynote & Session Speakers
Jürgen Klinsmann
World Champion, European Champion, former national coach Germany and USA
Daniel Hopp
Managing Director
SAP Arena & Adler Mannheim
Marko Pešić
Sports Director & Managing Director
FC Bayern Basketball
Dr. Peter Görlich
Managing Director
TSG Hoffenheim
Jens Reithmann
Operations Director & CFO
SAP Arena
Stefan Mennerich
Director Media Digital and Communication
FC Bayern München
Hendrik Weber
Managing Director
Sportec Solutions
Michael Fichtner
Chief Information Officer
FC Bayern München
Matt Reeves
Head of Fitness & Conditioning
Leicester City FC



Michael Becker
Managing Director
Karlsruher Sport-Club



Christian Heidenreich
Head of Match Analysis, National Team Video Analyst, Talent Development
Austrian Football Association
Hermann Stengele
Business Partner

Why Attend?
Engage athletes, teams, and fans with innovative technologies.
Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers.
The 9th edition of the SAP Sports and Entertainment Forum brings together decision-makers and experts from the industry to network and learn more about the latest trends and the digitalization of sports and arena management.
Get a glimpse into the events of 2018, which brought over 200 international participants together to discuss innovation and the newest features in the Sports and Entertainment solution.
SAP Sports and Entertainment Solutions
Together, we optimize sports and entertainment experiences by gaining real-time insights and providing personalized customer engagements with solutions from SAP.

Take professional sports team management to a new level. Available for soccer, ice hockey, basketball, handball, skiing, and rugby, SAP Sports One software helps clubs and organizations digitalize sports performance management by coordinating all administrative, training and team management, scouting, and medical processes

Boost your sports and entertainment revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently. And it enables you to utilize social media and mobile devices to increase ticket sales.

Give your sales staff the point-of-sale (POS) functionality they need to excel. Designed for sports and entertainment, retail, merchandising, and catering businesses. The solution supports all common POS requirements from sales, payments, discounts, to loyalty management to streamline their processes. Use as standalone solution or integrate with our ERP software for even more options

We are happy to offer the Steigenberger Hotel Berlin near the Kurfürstendamm and around 30 minutes’ drive to the Olympiastadion. 
Please note that the registration to the SAP Sports and Entertainment Forum is free of charge and it does not cover accommodation and transport costs. 
  We have provided a limited contingent of rooms for you, which will be available until August 15
You can make your reservation directly at the hotel using the reference: SAP Sports and Entertainment Forum 2019
Steigenberger Hotel Berlin 
Los-Angeles-Platz 1 
10789 Berlin, Deutschland 
+49 30 2127-0
Parking and Entrence

You can use the parking spaces at the east gate
free of charge.
Please also use the east gate to enter the Olympiastadium for the event.
Olympiastadium Berlin
Olympischer Platz
14053 Berlin
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