SAP Business AI
Discover how to unleash the power of Generative AI and harness the benefits for your business by leveraging built-in AI capabilities in SAP applications that have been developed using industry-specific data and deep process knowledge. The three guiding principles - relevant, reliant, and responsible - build a trustful foundation for SAP Business AI.
Discover the SAP NOW AI Tour to find an event near you and explore how to bring together AI, data, and applications like never before!
Explore inspiring SAP Business AI customer stories in this flipbook.
SAP's Business AI Approach
SAP Business AI is a relevant, reliable, and responsible, designed to embed AI features across all business processes, delivering immediate value to businesses.
In line with SAP's suite-first and AI-first strategy, hundreds of AI use cases are being launched across products.
The AI copilot, Joule, available to 300 million SAP users, aids in increasing productivity and enhancing user experience.
AI agents powered by accurate SAP and non-SAP data tackle complex, cross-functional business problems. SAP envisions AI as the ultimate catalyst of human potential; it amplifies human capabilities and automates mundane tasks, empowering people to focus on high-value work and enhancing the quality of outcomes.
SAP Business AI Assets
https://www.sap.com/documents/2024/08/56b862db-cf7e-0010-bca6-c68f7e60039b.html
Knowledge Transfer Sessions in 2025 - Overview & Navigation
- Overview Sessions on SAP Business AI
- SAP Joule - AI Copilot
- Agentic AI
- Learning Courses on AI
- Getting Down with AI - Lines of Business Series
Date: April 30, 2024 - 17:00-18:00 pm (CEST)
Speaker/s:
Paul Saunders, Head of Product Strategy and Chief Evangelist Cloud ERP for SAP S/4HANA, SAP
Martin Wezowski, SAP Chief Futurist, SAP
Ritu Jyoti, Group VP, AI and Automation, IDC
Anubhuti Shah, Head of AI and SAP BTP Product Marketing, SAP
How can AI drive success for your business?
The possible applications for AI in the business context seem endless – but how do you turn this potential into tangible value? What scenarios will work best for your business, how do you build an AI strategy and how will AI align with your specific operational requirements?
Turn future potential into real business value
To help you make more informed decisions and build a flexible and effective Business AI strategy, join our team of experts from SAP and IDC.
Together they will be discussing:
- The potential and future possibilities of AI to drive business innovation and growth, and the need for ethical and responsible adoption
- The latest research-based insights into current AI market trends, challenges, and opportunities based on an IDC/SAP study currently underway
- The commitment of SAP to deliver tangible AI benefits for customers by embedding and integrating AI into core business processes to provide rapid value
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Date: June 05, 2025 - 08:00-08:45 am (CET) & 14:00-14:45 pm (CET)
Speaker/s:
Vinay V, Solution Management SAP S/4HANA Cloud Private Edition, SAP
Join us to gain insights into SAP Business AI’s value in the context of a Cloud ERP strategy. This session aims to develop an understanding of AI-based innovations and how they support the evolving mandates of IT in supporting the business and enabling enterprise transformation. You will get a brief overview of the key AI innovations in SAP S/4HANA Cloud Private Edition and a sneak peak into the upcoming innovation topics.
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Date: June 24, 2025 - 18:00 - 19:00 pm (CEST)
Speaker/s:
Hendrik Florian Thörner, Global Lead Partner for SAP. KPMG
Kai Muehlbauer, Global Head of Product and Partner Management, SAP Business AI, SAP
Gizem Okumus, Head of AI GTM for Rise, SAP
Transformation projects are growing more complex, and consultants need faster, smarter ways to deliver customer success - SAP Joule for Consultants can help.
Join us on June 24 for a 60-minute virtual event with live chat to see how SAP and KPMG are helping consulting teams accelerate project delivery with AI:
- Accelerate cloud transformations with real-time, conversational guidance.
- Boost productivity and delivery capacity with trusted SAP insights.
- Reduce rework and search time to sharpen competitive advantage.
- Deliver customer value faster with more confident project decisions.
Hear from SAP and KPMG leaders as they share how SAP Joule for Consultants is helping teams deliver projects faster, scale expertise, and drive greater customer value.
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Date: June 24, 2025 - Time: 15:00 - 16:00 pm (CEST)
Presenter/s:
Yann Colin, Business Analyst, SAP SE
Discover how you can scale data and machine learning (ML) engineering by leveraging the SAP Databricks solution in the SAP Business Data Cloud solution and integrating it with your SAP solutions. You can find out how to benefit from our high-business-value data products and AI solutions by combining SAP and third-party data.
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Date: September 18, 2025 - 07:00 - 07:45 am (CEST)
Speaker/s:
Kara Reed, Product Marketing Director, Data & Analytics, SAP
Masoud Ahanchian, Cloud ERP advisor, SAP
Pratibha Kumar Sood, VP, Cloud ERP, Product Marketing, SAP
To get the most out of your ERP — and to prepare your business for AI — modernizing your data is just as important as modernizing the ERP system itself. A strong data foundation amplifies the value of your ERP, enabling your business to achieve greater agility, uncover AI-driven insights, and gain a competitive edge.
In this webinar, we’ll explore:
- Why ERP and data modernization must go hand-in-hand
- How cloud ERP provides a solid foundation for AI initiatives
- The critical role of data in enabling accurate and actionable AI
Don't miss this opportunity to gain insights into how modernizing your ERP and data can unlock business agility and propel your enterprise forward.
Join us to understand how to harness the power of modern ERP and data for your business success!
Links:
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Date: September 18, 2025 - 11:00 - 11:45 am (CEST)
Speaker/s:
Kara Reed, Product Marketing Director, Data & Analytics, SAP
Masoud Ahanchian, Cloud ERP advisor, SAP
Pratibha Kumar Sood, VP, Cloud ERP, Product Marketing, SAP
To get the most out of your ERP — and to prepare your business for AI — modernizing your data is just as important as modernizing the ERP system itself. A strong data foundation amplifies the value of your ERP, enabling your business to achieve greater agility, uncover AI-driven insights, and gain a competitive edge.
In this webinar, we’ll explore:
- Why ERP and data modernization must go hand-in-hand
- How cloud ERP provides a solid foundation for AI initiatives
- The critical role of data in enabling accurate and actionable AI
Don't miss this opportunity to gain insights into how modernizing your ERP and data can unlock business agility and propel your enterprise forward.
Join us to understand how to harness the power of modern ERP and data for your business success!
Links:
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Date: September 18, 2025 - 17:00 - 17:45 pm (CEST)
Speaker/s:
Kara Reed, Product Marketing Director, Data & Analytics, SAP
Masoud Ahanchian, Cloud ERP advisor, SAP
Pratibha Kumar Sood, VP, Cloud ERP, Product Marketing, SAP
To get the most out of your ERP — and to prepare your business for AI — modernizing your data is just as important as modernizing the ERP system itself. A strong data foundation amplifies the value of your ERP, enabling your business to achieve greater agility, uncover AI-driven insights, and gain a competitive edge.
In this webinar, we’ll explore:
- Why ERP and data modernization must go hand-in-hand
- How cloud ERP provides a solid foundation for AI initiatives
- The critical role of data in enabling accurate and actionable AI
Don't miss this opportunity to gain insights into how modernizing your ERP and data can unlock business agility and propel your enterprise forward.
Join us to understand how to harness the power of modern ERP and data for your business success!
Links:
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Date: October 01, 2025 - 16:00-17:00 pm (CEST)
Speaker/s:
Ryan Jones, Product Marketing Manager, Asset & Service Management, SAP
Jeff Bonnell, Global Domain Advisory, Asset & Service Management, SAP
Lucas Hubacher, Global Domain Advisory, Asset & Service Management, SAP
Discover how AI is transforming asset lifecycle management with intelligent asset insights, AI-driven work optimization, and automated decision-making. Learn how SAP drives business outcomes for asset-centric organizations by helping them boost reliability, reduce costs, and make smarter maintenance decisions.
Links:
Link to join live and replay
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Date: October 02, 2025 - 16:00-17:00 pm (CEST)
Speaker/s:
Ryan Jones, Product Marketing Manager, Asset & Service Management, SAP
Jeff Bonnell, Global Domain Advisory, Asset & Service Management, SAP
Lucas Hubacher, Global Domain Advisory, Asset & Service Management, SAP
Explore how you can empower service teams with intelligent automation. Learn how SAP optimizes field service scheduling, predicts service needs, and equips technicians with AI-driven insights. See how SAP enables more productive service operations, higher first-time fix rates, greater workforce efficiency and customer satisfaction.
Links:
Link to join live and replay
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Date: April 10, 2025 Time: 08:00 - 09:00 am (CEST)
Speaker/s:
Dr. Alexander Rother, Vice President, Head of BTP ABAP Product Management, SAP
Mark Wright, Director, Product Marketing SAP Build, SAP BTP Application Development, SAP
Thomas Volmering, VP, Head of Product Management SAP BTP Application Development, Automation and Integration, SAP
Accelerate developer productivity and proficiency with Joule
AI brings the promise of faster, easier ways to work across business functions. But what kind of impact can AI have on your development teams? How much can it accelerate modernization, automation, and other transformation projects?
Join us for an introduction to new AI capabilities in Joule, SAP’s AI co-pilot, for developers. In this Webcast, product leaders from SAP will explore how the new AI capabilities enhance SAP Build solutions—including Build Code, Build Apps, Build Process Automation, and ABAP—to boost productivity and increase development velocity.
Discover how Joule simplifies development, automates workflows, and enhances efficiency with AI-driven, context-aware recommendations built for SAP developers.
In the Webcast, you’ll learn about:
- Adopting a comprehensive set of AI capabilities across SAP Build, including the ABAP environment
- Simplifying application development and automation in SAP Build with integrated AI tooling
- Enhancing developer efficiency with precise, context-aware recommendations powered by purpose-built SAP-centric models
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Date: July 01, 2025 - 21:00 - 22:00 pm (CEST)
Speaker/s:
Miguel Angel Meza Martinez, Senior Product Manager, SAP
Dominika Dodson, Developer Marketing Manager, SAP
Vidit Kumar, AI Product Marketing Manager, SAP
Discover how to create sophisticated AI agents and Joule skills that can transform your business processes and improve operational efficiency.
This session will guide you through the innovative features of Joule Studio, showcasing how you can design, deploy, and optimize intelligent agents with ease. Whether you're an AI enthusiast or a seasoned developer, you'll gain valuable insights and practical skills to meet your agentic AI needs. Join us to unlock the full potential of Joule and Joule Studio, and lead the charge in the next wave of agentic innovation.
Key takeaways:
- Understanding Joule skills and AI agents
- Building with Joule Studio for SAP and non-SAP systems
- Identifying the right agentic AI use cases
Get ready to make AI agents part of your team—and part of how you get work done—with Joule Studio.
Links:
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Date: April 01, 2025 - Time: 16:00 - 17:00 pm (CET)
Speaker/s:
Jochen Schneider, Product Expert, SAP SE
Discover how AI agents are revolutionizing business processes and decision-making. This presentation introduces the innovative capabilities of SAP’s Business Technology Platform and Joule, showcasing the transformative potential of AI agents in automating complex workflows, enhancing collaboration, and integrating with business data.
Learn about real-world applications, key design principles, and the upcoming tools for low-code agent development. Join us to explore how AI agents can drive smarter, faster outcomes for your organization.
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Date: June 26, 2025 - 17:00 - 18:00 pm (CEST)
Speaker/s:
Laura Marwood Ph.D, Product Strategist and Competitive Intelligence Analyst, SAP
Noboru OTA, Vice President and Chief Expert of Product Marketing for SAP S/4HANA Cloud Private Edition, SAP
With AI agents that understand your business context, planning becomes faster, more reliable, and easier to manage.
In this 20-minute demo session, SAP experts will show how agentic AI helps you streamline enterprise asset maintenance in SAP S/4HANA Cloud Private Edition—combining clarity, speed, and control in one intelligent workflow.
You’ll see how:
SAP AI agents align production schedules, resources, and maintenance plans
AI copilot Joule simplifies complex tasks into clear, actionable steps for your team
Bringing agentic AI into your cloud ERP is easier than you might expect
Reserve your place now and discover what’s possible–today and tomorrow.
Also, join us on June 24 to learn how SAP and KPMG are using AI to transform SAP Project Delivery. You’ll learn how KPMG accelerates cloud transformation and delivers customer value faster with more confident project decisions using SAP Joule for Consultants.
Links:
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Overview
This course equips participants with a complete understanding of SAP Business AI's strategic role, market position, value, and portfolio, including its future direction and key capabilities.
Learning objectives
After completing this course, participants will be able to comprehensively explain SAP Business AI's strategic role within the SAP Business Suite, articulate its value proposition and market differentiation, and showcase its core capabilities and portfolio, including current state, future roadmap, and emerging trends.
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Getting Down to Business with AI in HR: Source, Engage, and Hire the Right Talent with Agility
By shifting the focus from job titles and degrees to a comprehensive understanding of employees’ skills, businesses can have a more accurate and efficient evaluation of talent across all levels. With the AI-assisted interview question generation and job description enhancement functionalities in SAP SuccessFactors solutions, recruiters can now generate an enhanced job description and interview questions using the power of generative AI.
In this episode of Getting Down to Business with AI, we'll take you through enabling the AI-assisted Content Generator in SAP SuccessFactors, configuring the job requisition fields, setting up the integration between SAP SuccessFactors and Microsoft 365, and enabling the interview alerts and assessment in Microsoft Teams.
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Getting Down to Business with AI in Sales: Optimize Customer Relevance and Business Impact
Intelligent selling service is a technology-driven approach to sales that leverages AI to automate and optimize sales processes. It improves product discovery and increases brand engagement, drives conversion rates and raises average order value, and increases customer satisfaction and loyalty. The AI-based Intelligent Selling Services for the SAP Commerce Cloud solution captures and analyzes behavioral data in real-time across each customer’s commerce journey to create individualized customer experiences, which are optimized for both customer relevance and business impact.
In this episode of Getting Down to Business with AI, we'll take you through the configuration of AI-based selling services, how to validate the foundation and merchandising modules, introduce tracking to the storefront, define product mix and strategy, and insert the strategy in the shop page templates.
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Getting Down to Business with AI in Procurement: Tailor Recommendations, Save Costs, and Maintain Compliance with Guided Buying
Giving employees a personalized, guided experience when making purchases on the job allows users to save their company costs, stay compliant with organizational policies, and expedite the entire procurement process. In this episode of Getting Down to Business with AI, we’ll walk through the configuration of the AI capabilities within SAP Ariba Guided Buying AI, where you can deliver item recommendations that are tailored, cost effective, and compliant. You’ll learn about setting up and managing parameters, and quantity requirements for recommendations and usage reports.
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Getting Down to Business with AI in Manufacturing: Increasing Productivity and Product Quality
Today’s manufacturing companies are not only looking to improve their overall first-pass yields and quality, but to also support continuous improvement programs that exist at the manufacturing-level. It’s not just about correcting things in line with the process, but how can larger corrective actions and workflows be applied around this process. AI-based Visual Inspection in SAP Digital Manufacturing is a feature that every manufacturing company is looking for.
In this episode of Getting Down to Business with AI, we’ll take you through the configuration of Visual Inspection, the AI-based solution that defect detection to increase productivity on the shop floor, ensures product quality, and provides immediate added value for manufacturing companies.
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Getting Down to Business with AI in Industry Cloud: Gain Confidence, Speed, and Agility with Intelligent Product Recommendations
Manufacturers of complex configurable products often rely on the expertise of sales personnel to recommend the suitable product offering to their customers. This approach can be difficult to scale and result in a subpar buying experience for customers. In this episode of Getting Down to Business with AI, we’ll walk you through setting up the AI capabilities in SAP Industry Cloud with Intelligent Product Recommendations. You can recommend the optimal product (configurable or standard) and default configuration along with commercial attributes, such as lead time and price.
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