2017 SAPPHIRE NOW + ASUG Annual Conference | SAP
IT / Administrative Professionals
  • Experience the latest technology and customer successes
  • Discover the latest about SAP S4/HANA and S4/HANA Cloud
  • View SAP’s innovation in Machine Learning, IoT and Blockchain
  • Find new ways to reduce complexity and increase responsiveness across your organization
  • Discover new ideas to help you become more efficient and effective in your role
  • Learn about new tools through hands-on interaction
  • Gain a fresh perspective by hearing from the SAP user community
  • Learn new skills to stay current on SAP and ASUG trends
  • Plan, execute, and support your digital transformation with the latest partner solutions and services
  • Join in-depth training sessions on SAP solutions and paths to success
  • Explore the latest technology trends during inspiring keynotes
  • Attend groundbreaking strategy and innovation sessions
  • Network with SAP leaders and experts to make connections that matter
See what others are saying


“At the conference, I not only get immediate answers, but insight into long term thinking and some fantastic vision statements from SAP leadership that really makes me believe in their future direction.”


Rob Milstead, Senior Vice President of Digital, Genuine Parts Company, USA


“I was pretty impressed with the insight the content at SAPPHIRE NOW provides as to what’s happening in the technology and IT world.”


J.K. Jain, CFO, DCM Shiriam, India


“The show floor has a lot of information and good partners available to talk with.  I’ve been able to bring back a lot of information that my company is going to be able to take advantage of.”


David Wascom, CIO and VP of IT, Summit Electric Supply, USA


“Very impressive and well organized event.  A wonderful opportunity to meet with experts who know the products, but more importantly, to talk to other customers who actually use the products.  I get the most value from listening to their experiences and sharing my own story.”


Julie Challinor, IT Professional Service Manager, DuluxGroup, Australia