Americas' SAP Users' Group at SAPPHIRE NOW + ASUG Annual Conference


Get ready to make more possible with ASUG. We offer access to valuable opportunities, resources, and relationships through our powerful network to help our members make the most of their SAP products, services, and technology.

Join us for the highlight of the year – SAPPHIRE NOW and ASUG Annual Conference. Connect with your peers in influence sessions, roundtable discussions, and industry-specific meetups. Learn ways to optimize your current SAP solutions and discover new offerings to help you address business challenges.

Customize your own path through the conference when you sign up for an optional ASUG Pre-Conference Seminar or simply attend the main event, with three days of hundreds of education sessions to choose from, featuring strategic road maps and customer success stories selected by ASUG members.

Check out highlights below:

Get a Jump Start
Monday, May 11

ASUG Pre-Conference Seminars provide an opportunity for you to experience a full day of deep-dive training on the day before SAPPHIRE NOW and ASUG Annual Conference begins. You’ll maximize your conference participation with important customer insights and knowledge from SAP experts. You’ll leave with a better understanding of the latest functionality in SAP products and services as well as the best practices for applying SAP technology within your organization. At the same time, you’ll have a foundation to build upon for the rest of your conference experience. Additional fees apply. View seminars and register today.

Master What’s Next

Customize your conference journey with the hundreds of available sessions to create a personalized experience that works for you. Choose from road map sessions, customer case studies, interactive discussions, lectures, and panel presentations that cover everything from best practices to what’s coming next. Learn from your peers, SAP experts, and fellow customers who have made the same journey and can help point you in the right direction.



Can’t Miss Keynote

Join us for an exciting and energizing afternoon keynote featuring ASUG CEO Geoff Scott, success stories from our members, and some very special guests. Check back soon for more details.


Get Inspired

ASUG Women Connect aims to empower more women to lead in the technology field by celebrating achievements, facilitating the sharing of knowledge, and helping attendees visualize success.

Join us for a special breakfast and a lively panel discussion with key female technology leaders. All are welcome to participate.

Connect to Innovate

Stop by the ASUG Hub on the show floor and plug into a network that’s here to help you expand your knowledge, advance your career, and make new connections. Attend a meetup or interactive Influence Council, or simply engage with the ASUG team to learn how membership can help you make more possible today.

C-Level Success

ASUG Executive Exchange helps C-level executives achieve new business value for their companies by providing the strategic foresight they need to lead their organizations through digital transformation and prepare their teams for the future. Network with fellow executives, experience thought-provoking educational offerings, and engage in SAP and partner Influence opportunities. 

Join us at SAPPHIRE NOW and ASUG Annual Conference to make powerful connections with other C-level peers, sharpen your strategies, share feedback, and optimize your SAP solutions. More detailed program information coming soon.

What Others Say About ASUG
”This is a perfect forum and I won’t get access anywhere else.”

Anand Nanjundaiah, IT Manager

John Hopkins
"There's not much in this world of SAP that someone else hasn't already done. ASUG helps us connect so we don’t have to figure it out ourselves."

Alan Schneider, Senior Director,

Global ERP & Business Applications

Callaway Golf Company
“There’s a very unique contribution with ASUG that I haven’t been able to find with another group.”

Lorena Ferino, CIO

Questions about ASUG membership?