• Map out a ‘Journey to the Digital Economy’ for your business
  • Learn about SAP’s vision and strategic direction
  • Get up to date on the latest technology trends during inspiring keynotes
  • Hear from business leaders as they share real-world experiences and success stories
  • Engage with prominent technical experts
  • See cutting-edge technologies from SAP, partners, and more that enable real-time decision-making, productivity and profitability
  • Participate in groundbreaking strategy and innovation sessions
  • Network with SAP leaders and experts to make connections that matter
  • Access meaningful, targeted content to maximize your time 
See what others are saying

“It’s good to understand where SAP is headed, how they are simplifying solutions, how other customers are leveraging those solutions and the impact that is having on their organizations.”

Gayathri Vegulla, Director SAP System, Baker & Mackenzie, USA


“The coverage gives you a holistic view on what’s going to happen in the future which opened my eyes as to what we should be tracking and considering.”


J.K. Jain, CFO, DCM Shiriam, India


“SAPPHIRE NOW helps us understand the innovations that will benefit our business and gives us new go-to-market tools for our company.”


Don Dickinson, President and CEO, Dickinson + Associates, USA


“The technology exists to move our industry forward with real time business.  It’s so easy to get caught up in the technical details of the process; the HOW. SAPPHIRE NOW and ASUG Annual Conference helps to focus on the WHY and the WHAT of improving my business model.”


David Wascom, CIO and VP of IT, Summit Electric Supply, USA