Keynotes: Live Business Theatre : SAPPHIRE NOW + ASUG Annual Conference

Keynotes: Live Business Theater

These keynotes take a deeper dive into the themes and topics from each day’s keynote in the General Session Theater. These must-see keynotes feature influential speakers from the SAP leadership team, strategic partners, and some of SAP’s largest customers. They are held in the Live Business Theater which has been expanded for 2017. Seating is open and these will be the most popular sessions, so we recommend arriving early.


Add these popular keynotes to your agenda NOW to ensure you don’t miss out.


Tuesday, May 16

Wednesday, May 17 Thursday, May 18
11:00 a.m.─11:20 a.m.


Anthony Roberts:

CIO at Walgreens Boots Alliance

Robert Enslin:

Member of Executive Board, SAP SE

President, Cloud Business Group

Grow Your Business While Delivering an Outstanding Customer Experience

Michael Kleinemeier:

Head of Digital Business Services and Member of the Executive Board ,

Follow the Digital Journey of Tesoro and CenterPoint Energy with SAP

11:30 a.m.─11:50 a.m.

Mala Anand:

President, SAP Analytics

Advance Your Digital Transformation Journey with SAP Leonardo

Arianna Huffington:

Founder of Thrive Global

Jen Morgan:

Executive Board Member

President, Americas and Asia Pacific Japan (APJ)

Global Customer Operations (GCO)


Uncover a New Solution to Strengthen Your Employees and Grow Your Business

Andreas Heckmann:  
Global SVP, Head of Support Delivery, SAP Digital Business Services

Jacques Pommeraud:
Sr VP Global Customer Success

Engage Next-Generation Support for Customer Success with SAP S/4HANA Cloud

12:00 p.m.─12:20 p.m.

Darren Roos:
President, SAP S/4HANA Cloud

Transform Business and Accelerate Innovation with SAP S/4HANA Cloud

Greg McStravick:

President, Database and Data Management


Modernize Your Data Strategy for a Future-Ready Digital Business

Sam Yen:

Chief Design Officer, SAP Managing Dir of Silicon Valley Labs

Further a Culture of Innovation in the Enterprise 

12:30 p.m.─12:50 p.m.

Wieland Schreiner:


Capture the Business Value of the Digital World with SAP S/4HANA

Google and Juergen Mueller:
Chief Innovation Officer


Empower Intelligent Enterprises with Machine Learning from Google and SAP

Mike Flannagan:

SVP Analytics


Build Your Digital Future with Analytic Solutions

1:00 p.m.─1:20 p.m.

Pat Bakey:

President, SAP Industries

Deliver Value to Your Customers in a New, Cross-Industry, Digital World

Dr. Tanja Rueckert:

President, IoT & Digital Supply Chain


Become a Driving Force for Digital Business with SAP Leonardo IoT

Deloitte and Darren Roos:

President, SAP S/4HANA Cloud

Create Digital Value Through Innovation with SAP S/4HANA Cloud

1:30 p.m.─1:50 p.m.

Brian Walker: 
Chief Strategy Officer
SAP Hybris

Reimagine Customer Engagement in the Age of Artificial Intelligence

Mike Ettling:

President, SAP SuccessFactors

Stefan Ries:

Chief Human Resources Officer, Member of the Executive Board of SAP SE

Redefine How People Experience Work with SAP SuccessFactors Solutions

Ingrid-Helen Arnold:

President, SAP Data Network

Accelerate Digital Transformation Through Data with Real-Life Experience from Schindler

2:00 p.m.─2:20 p.m.

Intel and Daniel Schneiss:

SVP, Head of DDM Product Development,

SAP HANA Platform

Optimize Innovation with SAP HANA 2, Our Next-Generation In-Memory Platform

Björn Goerke:

President, SAP Cloud Platform

Welcome to the Future of SAP Cloud Platform, Intelligently Connecting People, Things, and Business

Dave Myerson

Dir of Source to Pay Operations

Nike Inc.

Mike Eberhard:

President, Concur

See How Nike Partners with Concur for Digital Transformation

2:30 p.m.─2:50 p.m.

Chris Hallenbeck:

SVP, EMEA Database and Technology


SAP HANA Innovation Award Winners

Be Inspired by the Winners of the SAP HANA Innovation Award

NVIDIA and Juergen Mueller: 

Chief Innovation Officer and Head of SAP Innovation Center Network

Speed Digital Transformation by Bringing Machine Learning to the Enterprise: Our Partnership with NVIDIA

Hans Thalbauer:

SVP, IoT and Digital Supply Chain


Enable Live Business with a Digital Supply Chain powered by SAP Leonardo

3:00 p.m.─3:20 p.m.

Marty Mrugal & Panel:

Head of Digital Transformation and Customer Experience
SAP North America

Plan Your Digital Transformation Journey Effectively for Business Success

Alex Atzberger:

President, SAP Ariba

Reimagine and Reinvent Business in the Digital Economy with SAP Ariba Solutions

Stephen Spears:
SVP, SAP HANA Enterprise Cloud

Chart a Path to Digital Business with SAP S/4HANA and SAP Enterprise Cloud

3:30 p.m.─3:50 p.m.

Peter Maier:

General Mgr, Energy and Natural Resources Industries


Start Your Digital Business Journey Now

Carsten Thoma:

President, Customer Engagement and Commerce


Win in the Digital Economy by Capitalizing on Disruption

4:00 p.m─4:20 p.m.  

Wladimir Klitschko

Founder & CEO, Initiator of Challenge Management

University of St. Gallen

Rolf Schumann:

Global General Mgr Platform and Innovation, SAP

Create Success from Innovation Management in a World Where Change Is the Only Constant 

4:30 p.m.─4:50 p.m.  

Markus Noga:
VP Machine Learning, SAP Innovation Center Network

Build Your Intelligent Enterprise with Machine Learning, a Case Study with BASF

5:00 p.m.─5.20 p.m.  

Franz Faerber:
EVP P&I Big Data and SAP Vora

Drive Business Value with Big Data and Find Out What's Now and What's Next from SAP