Why Attend SAPPHIRE NOW + ASUG Annual Conference

Come With Questions

Leave With A Plan

The most innovative cloud and business technology conference
This is where game-changing technologies enable you to meet your future.
Be a part of it and chart your company’s destiny.
  • Experience the latest and most impactful business technologies in the world
  • Hear how the world’s most successful and leading-edge companies are reinventing themselves in the digital renaissance
  • Touch greatness – meet, mingle, and listen to an incredible roster of visionary thought leaders, technology geniuses, and pioneering icons of digital business
  • Engage with the ASUG community of business and technology professionals and learn how you can get the most from your SAP products and services
  • Explore end-to-end solutions and experience real-world showcases featuring the latest digital technologies, all in one place
See what others are saying about the event
“SAPPHIRE NOW gives you a holistic view on what’s going to happen in the future which opened my eyes as to what we should be tracking and considering.”

J.K. Jain


DCM Shiriam 


“At the conference, I not only get immediate answers, but insight into long term thinking and some fantastic vision statements from SAP leadership.”

Rob Milstead

Senior Vice President, Digital

Genuine Parts Company


“It is an extraordinary experience. An unprecedented opportunity for discussion with other companies.”

Julie Collins

Head, Global eCommerce

Alcon Laboratories


“A wonderful opportunity to talk to other customers who actually use the products. I get the most value from listening to their experiences and sharing my own story.”

Julie Challinor

IT Professional Service Manager



“Great opportunity to understand where SAP is headed, how they are simplifying solutions, how other customers are leveraging those solutions and the impact that is having on their organizations.”

Gayathri Vegulla

Director SAP System

Baker & Mackenzie


“SAPPHIRE NOW helps us understand the innovations that will benefit our business and gives us new go-to-market tools for our company.”

Donald Dickinson

President and CEO

Dickinson and Associates


“SAPPHIRE NOW and ASUG Annual Conference helps to focus on the WHY and the WHAT of improving my business model.”

C. David Wascom


Summit Electric Supply


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Get Your Boss on Board

Use our justification letter to convince your boss of the benefits of attending and gain approval.