Why Attend SAPPHIRE NOW + ASUG Annual Conference

Come With Problems
Leave With Solutions

Come With Questions

Leave With A Plan

The most innovative cloud and business technology conference
Where you can discover game-changing technologies to meet today’s greatest business challenges. Be a part of it.

What value can you personally get from this event?

Select your role below and see how you can benefit.
See what others are saying about the event
“SAPPHIRE NOW gives you a holistic view on what’s going to happen in the future which opened my eyes as to what we should be tracking and considering.”

J.K. Jain


DCM Shiriam 


“At the conference, I not only get immediate answers, but insight into long term thinking and some fantastic vision statements from SAP leadership.”

Rob Milstead

Senior Vice President, Digital

Genuine Parts Company


“It is an extraordinary experience. An unprecedented opportunity for discussion with other companies.”

Julie Collins

Head, Global eCommerce

Alcon Laboratories


“A wonderful opportunity to talk to other customers who actually use the products. I get the most value from listening to their experiences and sharing my own story.”

Julie Challinor

IT Professional Service Manager



“Great opportunity to understand where SAP is headed, how they are simplifying solutions, how other customers are leveraging those solutions and the impact that is having on their organizations.”

Gayathri Vegulla

Director SAP System

Baker & Mackenzie


“SAPPHIRE NOW helps us understand the innovations that will benefit our business and gives us new go-to-market tools for our company.”

Donald Dickinson

President and CEO

Dickinson and Associates


“SAPPHIRE NOW and ASUG Annual Conference helps to focus on the WHY and the WHAT of improving my business model.”

C. David Wascom


Summit Electric Supply


Get Your Boss on Board

Use our justification letter to convince your boss of the benefits of attending and gain approval.