Hotel Sub-Blocks | SAPPHIRE NOW + ASUG Annual Conference

Exhibitor Manual

Hotel Sub-Blocks


ConferenceDirect is the official housing bureau for SAPPHIRE NOW and ASUG Annual Conference.


Sapphire, Onyx, Diamond, and Emerald level exhibitors will have the opportunity to reserve a hotel sub-block. Information is available from your exhibit manager.


  • Hotel availability is based on a first-come, first-served basis.
  • February 20, 2020 is the deadline to submit a hotel sub-block request, pending availability.
  • Hotel sub-block requests must be a minimum of 10 rooms.


Phone: +1 866-557-0941
Support line is available Monday–Friday: 9:00 a.m.– 6:00 p.m. ET


Please note: Several unaffiliated wholesale hotel and travel groups have been soliciting both current and former exhibitors. Unofficial companies may be offering discounted or wholesale hotel pricing. Neither SAP nor ASUG can verify the authenticity of such companies or their representations, and will not be able to provide a resolution to issues related to reservations made via these agencies.


If your company is not interested in securing a hotel sub-block, your staff  may book a hotel room as part of their registration process.