Exhibitor Registration

Conference Registration

and Hotel


Everyone who attends SAPPHIRE NOW
and ASUG Annual Conference must be registered.

Key points regarding registration are below. Please review the Exhibitor Resource Guide for complete details.


  • Everyone who attends the conference must be registered.
  • Registration includes access to all SAPPHIRE NOW sessions, ASUG sessions, show floor exhibits, demos, keynotes, lunch, beverages and snacks, and evening events included in the event agenda. Limited access staff or exhibitor badges are not offered.
  • Logistics contacts should invite their staff to register via the Manage Registrations tab of your Exhibitor Console.
  • An allotment of badges is included with each exhibit package. Package-included badges do not expire.
  • Additional badges may be purchased for staff and customers at the discounted rate of $1,800 through your console only.


  • SAP Global Partner Summit (GPS)
    • SAP Global Partner Summit is an exclusive opportunity for all SAP partners.
    • Summit badges may be purchased for $395 as part of the registration process.
    • Sapphire (15), Onyx (10), and Diamond (5) level exhibitors have a limited number SAP Global Partner Summit badges included as part of their exhibit package.  These badges may be assigned to your staff in your console.
    • All other exhibitor staff members will be invited to purchase a summit badge when they register themselves for SAPPHIRE NOW and ASUG Annual Conference. The exhibitor discounted fee is $395. This discounted fee is only available with registrations invited through your console. Registrations made through the conference site will be charged the prevailing rate.

Hotel Information
Hotel Reservations

Hotel Sub-blocks
Instructions and forms will be sent to Sapphire, Onyx, Diamond, and Emerald level exhibitors in early-January. Hotel sub-blocks are based on availability, first-come, first-served, and there is a 10-room minimum. The deadline to submit a request is February 20, 2020. Contact your exhibit manager for more information.


Individual Hotel Reservations
Individual reservations may be made online as part of the exhibitor registration process. Discounted hotel rates, based on hotel availability, are available until April 27 or until the official conference hotel blocks are filled.

List of official conference hotels >
Map of official conference hotels >


See Housing Policy >


Please Note: ConferenceDirect is our housing vendor – they will not contact you to solicit business. Unofficial housing vendors may contact you. We would advise that you not respond to these calls.

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