Exhibitor Registration

Conference Registration

and Hotel


Everyone who attends SAPPHIRE NOW
and ASUG Annual Conference must be registered.


Key points regarding registration are below. Please review the Exhibitor Resource Guide [PDF] for complete details.


  • A certain number of badges are included with each exhibit package and everyone who attends the conference must be registered.
  • Through the Exhibitor Console the logistics contact should invite their staff to register and may also purchase additional badges for staff and customers.
  • Purchased badges are available at the discounted rate of $1,650 and are subject to the conference registration cancellation and refund policy.
  • Package-included badges do not expire.
  • Limited access staff or exhibitor badges are not offered.
  • All badge types allow access to SAPPHIRE NOW sessions, ASUG Annual Conference sessions, keynotes, show floor, lunch, and the SAP Concert.
  • Pre-conference ASUG sessions are not included but may be selected and paid for during the individual's registration process.
  • SAP Global Partner Summit (GPS)
    • Members of companies that are SAP partners are invited to attend the SAP Global Partner Summit.
    • An allotment of summit badges are included as part of the Sapphire, Onyx, and Diamond level exhibit packages as indicated with + GPS in the console.
    • Summit badges may also be purchased as part of the registration process.

Hotel Information
Hotel Reservations

Hotel Sub-blocks
Instructions and forms will be sent to Sapphire, Onyx, Diamond, and Emerald level exhibitors in mid-January. Hotel sub-blocks are based on availability, first-come, first-served, and there is a 10 room minimum. The deadline to submit a request is March 14, 2018. Please contact your exhibit manager for more information.


Individual Hotel Reservations
Although the housing deadline has passed, there is still availability at our conference hotels outside of the contracted block. Rates are subject to availability. Book a reservation >

List of official conference hotels >
Map of official conference hotel >


See Housing Policy >


Please Note: ConferenceDirect is our housing vendor – they will not contact you to solicit business. Unofficial housing vendors may contact you. We would advise that you not respond to these calls.