Upon arrival at 10 Hudson Yards, please check in with the reception desk in the lobby to receive your building security pass. Please note only registered attendees will have a security pass. Follow the on-site staff to the 52nd floor for the prelude to Innovate LIVE. Upon registration, you will receive a confirmation email with additional details and instructions. Please ensure you arrive at 10 a.m. to allow time for registration and to enjoy light refreshments.