SAP Innovation Day for Customer Experience
October 23 | 09:00 - 15:30 | Stockholm
Shaping the Future of Customer Experience: How AI and Innovation Drive Business Success
In a world where AI reshapes the business market in real-time, customer expectations are changing faster than ever. How we interact, build loyalty, and create value is no longer just about technology – it's about innovation, insight, and the ability to act proactively.
Listen and be inspired by how companies like Motek, Electrolux, Ericsson, and Dafgård use SAP Business Suite, with CX enhanced by AI for intelligent customer experiences, all to stay ahead in a rapidly changing world.
Gain insights and new perspectives on how you can create cohesive, natural, yet personal and data-driven customer journeys – in a time when every interaction counts. Register now and secure your spot – the future of customer experience is already here. We are no longer planning the future – we are shaping it in the present.
Speakers
Cecilia Blänning
Head of Market & Sell Portfolio, BMAS Group IT
Ericsson
Johan Liljenberg
Head of Digitalization
Dafgård
Ketil Greve Aubert
Chief Information Officer
Motek AS
Stina Krook
E-commerce Marketing Specialist
Dafgård
Sasa Praprotnik
Global Go-To-Market & Centre of Excellence
SAP Customer Experience
Emanuel Svedberg
Solution Advisor CX
SAP
Agnes Lusti
Solution Advisor CX
SAP
Johan Dohlvik
Head of Customer Solution Advisory, Nordic & Baltic
SAP
Payal Hindocha
SAP Business Suite for CX Lead
SAP
Anna Frantz
Senior Product Owner
Essity
Aleksandra Rudakovskaia
Product Manager Customer Data Cloud
Electrolux
Sara Andersson
Solution Advisor CX
SAP
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Agenda
Join us for a luxury and delicious breakfast at 9:00 at Miss Clara, take the chance to enjoy a coffee while mingling with peers. Registration from 9:00 and the program start at 9:30 sharp so please be in time.
Speaker: Henrik Bak, Sales Director SAP Customer Experience
Speaker: Johan Dohlvik, Head of Solution Advisory and Architecture, SAP
Discover the Taste of Innovation with Dafgård
Join Sweden’s leading food producer, Dafgård, at SAP Innovation Day for CX and explore how tradition meets technology. From iconic ready meals to smart supply chains, learn how Dafgård delivers customer experience excellence, one bite at a time. Don’t miss this flavorful journey into digital transformation!
Speakers: Johan Liljenberg, Head of Digitalization & Stina Krook, E-commerce Marketing Specialist
Speaker: Ketil Greve Aubert, CIO at Motek AS
Exploring the ever evolving landscape of AI and how it's shaping our roles, tools, and customer experiences. We'll dive into:
- Pulse on the Market: We’ll take a moment to reflect: How are you feeling about AI? Let’s take stock of where we are, how confident we feel in our skills, and where the opportunities lie.
- Joule: Cooler than ever, moved from novelty to necessity. Discover how Joule continues to transform productivity—and how we can push its boundaries to work in more agentic, autonomous ways.
- AI Agents in Action: Agents aren’t just reactive—they’re reasoning, planning, and executing. From real-world customer use cases to the building blocks of an agentic future, we’ll explore how AI agents are already delivering value and what’s next on the horizon.
Whether you're just getting started or already deep in the AI journey, this session will offer insights, inspiration, and practical takeaways to help you lead in the age of intelligent agents.
Speakers: Emanuel Svedberg, Agnes Lusti and Sara Andersson.
Speaker: Anna Frantz, Senior Product Owner, Global Digital Platform at Essity
Let's enjoy lunch & networking together.
| Discover how AI and the SAP Business Suite are transforming customer experience. This session highlights the latest in AI-powered CX, with real-world examples of how businesses are boosting outcomes by embedding AI into core processes using SAP’s integrated technology stack. |
Let’s imagine possible with Ericsson
Join Cecilia Blänning, Head of Market and Sell Portfolio at Ericsson, for an exclusive look into the company’s digital transformation journey. With over 35,000 patents and leadership in 5G across 180+ countries, Ericsson continues to shape the future of connectivity.
If you're interested in innovation, transformation, or telecom’s next frontier, this session is for you.
Speaker: Cecilia Blänning, Head of Market and Sell Portfolio, BMAS Group IT
Speaker: Aleksandra Rudakovskaia, Product Manager Customer Data Cloud
Venue
The SAP Innovation Day for Customer Experience will take place at Miss Clara Hotel in Stockholm, Sweden.
Visiting adress:
Stockholm, Sweden
