Experience Matters – Change your Customers Experience Now


April 10 2019
SAP Sweden
8 am - 12.30 pm
Experience Matters


In today’s digital environment we all want to be emotionally touched. Consumers today are constantly searching, communicating and checking in. Consumers today want to be touched and give feedback.


We all want to find a solution to what we are searching for and receive personalized and emotional answers. And the interactions with brands are no different. And Consumers today prefer brands that are listening and bringing personal value.


So, if you want to build a strong brand image, give your audience the experience they expect —something memorable, something they can connect with, something that touches them on an emotional level.




April 10


Experiences Matters – Change your Customers Experience Now


SAP Office
Sveavägen 44, 111 34 Stockholm

08:00  Coffee & Registration
08:30 Welcome! Stefan Fröberg, Sales Manager SAP Customer Experience 
08.45 Experience Management and why it matters! Henrik Cronebäck, Head of Nordics, Qualtrics
09.15 Navigating in crisis – Indiska’s ongoing turnaround, Karin Lindahl CEO at Indiska

Karin will share her experiences about the exciting transformation that the clothing industry is currently undergoing. We will get Karin's view of the future of retail, the digitalization that retail now undergoes and leadership in a risky time.
09.45 Coffee Break
10.10 The art of creating meaningful experiences, External speaker Arvid Axland, Communications Strategist
10.40 Meet your customer's best friends - Watch a guided demonstration to learn how you can improve your customers’  shopping experience using chatbots to provide information on new items, order tracking and customer service, Karsten Illing Product Owner SAP Enterprise Chatbot@SAP
11.10 Wrap up & questions 
11.30 Lunch, innovations & demo sessions: Fashion Labs, Charly Chatbot & Digital Boardroom
Peter Alvmo
Business Development SAP Customer Experience

Peter Alvmo has more than 20 years of experience from Sales and Demand Generation with a focus on ERP and CRM solutions.

Henrik Cronebäck
Head of Enterprise Nordic

Henrik Cronebäck is leading the Nordic business of Qualtrics, SAP’s new acquisition. He help companies understand their customers, employees, brand and products better to increase revenue and reduce cost and has previusly worked with companies such as BMW, Electrolux, Finnair and Telenor.

Arvid Axland
Communication Strategist & Author
Pool Communication Agency

Arvid Axland is the founder of the Pool Communications Agency and author of the book "The Hunt for the Feeling - The Art of Creating Meaningful Experiences". His expertise is to increase the value of companies and brands by creating meaningful experiences for both customers and employees. The best way to be attractive in the market.

Karin Lindahl

After 6 years as a Management Consultant at McKinsey and Company, Karin started at Indiska in the spring 2017. A few months later she became the CEO and shortly after she took over as owner of the one hundred years old company.

SAP Office
Sveavägen 44
111 34 Stockholm
The event is free of charge, but seats are limited


Register today - Do not miss this unique opportunity

We do reserve the right to decline registration that fall outside of our target group