Why Attend | Barcelona 2020
Why Attend
Welcome to the Age of Human Experience Management

The experience economy has changed the way businesses compete – what you deliver is only one part of why people buy from you, work for you, and connect with your brand.  It takes great experiences to deliver differentiation and lasting growth. That’s why “employee experience” is a phrase that’s driving conversations throughout business and changing how we approach HR and HR technologies. 


SAP introduced human experience management (HXM) as the next evolution of HCM, which focuses on putting people and their experiences at the center of HR to drive better business results.

This means it’s time to shift away from the traditional, top-down transaction-based HR processes, and instead deliver end-to-end engaging experiences centered on what people really need to do their best work and be their best selves. As a result, employees are more engaged and fulfilled in their career and helping to deliver improved performance for the business. 


SuccessConnect is the leading event is for HR executives who are ready to start engaging employees in new ways to deliver results for the business. Come discover the latest strategic solutions, best practices and innovations while connecting with peers and industry experts.

Industry Best Practices

Hear from industry experts and learn how to deliver the kind of unexpectedly exceptional experiences that make employees more engaged, satisfied and fulfilled.

Innovative Solutions

Discover the tools your peers and industry leaders are using to engage their workforce and understand where there are gaps to improve experiences for both individuals and teams.

Drive Transformation

Learn how to allow candidates, new hires, recruiters, employees, managers,and HR leaders to do things more quickly and easily so they can be more productive – from recruitment to learning to retirement. 

Pre-Conference Training

Maximize the value of your trip by participating in pre-conference training on Monday, June 15. Get hands-on practice with an experienced instructor on a range of topics to help you build and enhance your skillset. Reserve your seat now, space is limited.


Connect with leading brands that have put their employees’ experiences at the center of HR processes and decisions. Share challenges and solutions with peers, industry experts, and valued technology partners.

Networking details
Welcome Reception





Monday, June 15

6:00 p.m. – 8:00 p.m.

Exibit Hall, Fira de Barcelona, Gran Via


Get your SuccessConnect experience started off right. Join us at the Welcome Reception to meet our partner sponsors and the SAP SuccessFactors Team. Catch up with old friends, make new ones – and help us celebrate the start of something great.






Celebration Evening





Tuesday, June 16

8:00 p.m. – 11:00 p.m.

Off-site venue, Barcelona


If you know SAP SuccessConnect, you know we don’t disappoint when it comes to a party! And this year is no exception. The Celebration Evening is a fantastic opportunity to network with peers while enjoying great entertainment, food, and beverages in a friendly and relaxed environment. As a registered attendee, your name is on the guest list. But remember: your conference badge is required for admission. 


*Complimentary transportation will be provided.


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