Venue & FAQs for SAPPHIRE NOW + ASUG Annual Conference in 2016


Go hands-on with breakthrough innovation and technology from SAP. Connect with technology leaders and peers.


  • Build next-generation applications with the SAP HANA platform
  • Simplify the user and developer experience
  • Streamline and secure cloud and hybrid deployments
  • Harness the power of Big Data through predictive and visually-rich analytics
  • Expand awareness and agility with the Internet of Things


  • Exchange ideas and techniques with peers and experts
  • Get advice from the SAP technology experts you trust
  • Attend keynotes, workshops, and interactive demos
  • Compete and cheer at the new DemoJam

Hotel Booking and Policy

We have negotiated special discounted hotel room rates  at a variety of hotels. You must be a registered attendee before you can make a hotel reservation at one of these properties. You can download the housing policy  for more information about booking and cancellation details.

Map of Official Conference Hotels

Access My Registration (to reserve hotel)

Registration and Refund Policy

Get information on how to substitute or cancel a registration. Plus learn all the ins and outs of how to take advantage of the Buy 7, Get 8 Group Discount.

Registration Policy

Questions about the event?
Find the answers here

Contact Us


Fax: +1 413-653-9014


Housing support hours of operation:
8:30 a.m.–9:00 p.m. ET,


Phone: +1 866-557-0939

Int'l Phone: +1 980-201-8774