SAP
SAP Automotive Customer Innovation Day

Thursday, March 13, 2025
Balboa Bay Resort, CA

Drive automotive industry innovation and learn to future-proof your business from industry experts

Today’s Industry Speakers
Sam (SR) Viswanathan
Global Head of ERP Architecture and Platform
Ford Motor Company
Bhasker Appala
Director, Enterprise Infrastructure and SAP
Toyota Material Handling
Adam Page
Partnerships and Alliances – North America
Bosch Global Software Technologies
Daniel Cirignani
Principal Enterprise Solution Architect
Nikola Motor Company
Bill Newman
Industry Executive Advisor (Automotive), North America Customer Advisory, Customer Business Office
SAP
Rich Wilkins
Industry Executive Advisor – Automotive, Mobility, and Manufacturing
SAP
Agenda
  • 6:00 p.m.–9:00 p.m.

    Evening Welcome Reception

    Sponsored by: Icertis

    Location:
    Boardroom and Patio

  • 8:00 a.m.–8:50 a.m.

    Registration Opens and Breakfast

    Location: Commodore Foyer and Patio

  • 9:00 a.m.–9:10 a.m.

    Opening Remarks and Welcome Address

    Speakers:

    • Bill Newman, Industry Executive Advisor (Automotive), North America Customer Advisory, Customer Business Office, SAP
  • Track 1: Operational Excellence—Developing Your Business Operating System with RISE with SAP

    Location: Commodore A

  • 9:15 a.m.–9:45 a.m.

    Ford Digitizes Operations for Excellence and Innovation

    Ford Motor Company (Ford) engaged in a vast digital transformation across numerous divisions of its business—from parts to manufacturing, from purchasing to finance—they focused on the Ford intelligent ERP (iERP) program that leverages the latest SAP S/4HANA Cloud Private Edition platform and capabilities. Learn how this transformation fundamentally changed how Ford creates value across its business, the lessons learned with several phases and locations complete, and what’s next for Ford as part of their announced transformation.

    Speaker:

    • Sam (SR) Viswanathan, Global Head of ERP Architecture and Platform, Ford Motor Company
  • 9:50 a.m.–10:20 a.m.

    The SAP Journey of Bosch—From Decentralized Systems to a Unified Future with RISE with SAP S/4HANA Cloud

    Bosch, a global leader in mobility, manufacturing, consumer products, and building technologies, has undergone a transformative SAP journey to streamline its enterprise operations. With a vast global footprint encompassing hundreds of SAP instances, the company has navigated the complexities of harmonizing its supply chain and manufacturing operations through a centralized data structure.

    Speaker:

    • Adam Page, Partnerships and Alliances – North America, Bosch Global Software Technologies
  • 10:30 a.m.–10:50 a.m.

    Break

    Location: Commodore A Patio

  • 11:00 a.m.–11:45 a.m.

    Roundtable Discussions

    Roundtable 1: Discuss Ford Motor Company's Digital Transformation Journey with Their Global Head of ERP Architecture and Platform

    Join an intimate roundtable discussion led by Sam (SR) Viswanathan, Ford Motor Company’s global head of ERP architecture and platform, to learn how the company’s iERP program, built on the latest SAP S/4HANA Cloud Private Edition, is fundamentally transforming Ford’s value creation.

    Host:

    • Sam (SR) Viswanathan, Global Head of ERP Architecture and Platform, Ford Motor Company
       

    Location: Boardroom


    Roundtable 2: Join the Bosch Roundtable to Learn More About Their Transformative SAP Journey to Streamline its Enterprise Operations

    This session will explore Bosch’s SAP evolution—how the company transitioned from a fragmented landscape to an integrated framework, leveraging SAP S/4HANA to enhance efficiency and data consistency.

    Speaker:

    • Adam Page, Partnerships and Alliances – North America, Bosch Global Software Technologies

    Location: Commodore B

  • 11:45 a.m.–12:30 p.m.

    Networking Lunch

    Location:
    Commodore A Patio

  • Track 2: Public Cloud and Innovation—Featuring Case Studies in the Use of Public Cloud for Automotive Operations and Capabilities for New Business Models

    Location: Commodore A

  • 12:40 p.m.–1:10 p.m.

    Driving Transformation and Innovation at Toyota Material Handling, N.A.

    Discover how Toyota Material Handling, N.A., an equipment provider such as forklifts and tow trucks, moved its heavy-duty division to the cloud by implementing SAP S/4HANA Cloud Public Edition. This project was part of an ongoing digital transformation to increase operational effectiveness across various business areas.

    Speaker:

    • Bhasker Appala, Director, Enterprise Infrastructure and SAP, Toyota Material Handling
  • 1:15 p.m.–1:45 p.m.

    Nikola Motor Corporate: From Zero to Sustainable Business in Record Time

    To accelerate growth and scale up production, Nikola Corporation, an innovative designer and manufacturer of zero-emission battery and hydrogen fuel cell electric trucks, partnered with SAP. SAP S/4HANA provided Nikola with powerful tools that allowed us to clearly see early shortcomings, typical of a startup manufacturer, in the structure and implementation of planning, procurement, and logistics. This presentation will provide insight into the scope and the scale of those insights and the power at the fingertips of any SAP S/4HANA adopter to leverage the product to extraordinary financial advantage.

    Speaker:

    • Dan Cirignani, Principal Enterprise Solution Architect, Nikola Motor Company
  • 1:45 p.m.–2:00 p.m.

    Break

  • 2:10 p.m.–3:00 p.m.

    Roundtable Discussions

    Roundtable 1:
    Join Toyota Materials Handling's SAP S/4HANA Cloud Public Edition Rollout Q&A

    Join Bhasker Appala for an inside look at Toyota Materials Handling's SAP S/4HANA Cloud Public Edition rollout. Ask your questions and get them answered by a highly experienced SAP development manager that can give you a comprehensive understanding of the SAP system development cycle.

    Host:

    • Bhasker Appala, Director, Enterprise Infrastructure and SAP, Toyota Material Handling
       

    Location: Boardroom


    Roundtable 2: Join Nikola's Roundtable to Accelerate Your EV Insights

    Join our roundtable to have a deeper discussion to learn and ask any questions related to how RISE with SAP gave Nikola the digital core needed to scale efficiently.

    Host:

    • Dan Cirignani, Principal Enterprise Solution Architect, Nikola Motor Company
       

    Location: Commodore B

  • 3:10 p.m.–3:30 p.m.

    The Final Word: Insights from Round Table Discussions Closing Remarks

    Speakers:

    • Bill Newman, Industry Executive Advisor (Automotive), North America Customer Advisory, Customer Business Office, SAP
    • Rich Wilkins, Industry Executive Advisor – Automotive, Mobility, and Manufacturing, SAP
       

    Location: Commodore A

  • 3:30 p.m.–5:30 p.m.

    Networking Reception

    Continue the conversation on the Commodore A Patio with beverages and light snacks.

    Sponsored by: PwC

    Location: Commodore A Patio

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