SAP BTP Executive Summit West
Time Details

8:30 a.m.–9:30 a.m.

Breakfast / Registration

9:30 a.m.–10:00 a.m.

SAP Welcome and Opening Keynote


  • Kerri Tenbrunsel, SVP/GM, NA Head of Business Technology Platform, SAP

10:00 a.m.–10:45 a.m.

Keynote Session: Future-Proof Thought Leader Jonathan Brill
Don’t just watch your future happen — architect it. Take a thrilling journey to the frontlines of tomorrow, where technology, geopolitics, and society collide to create what’s next. If you know how to turn disruption to your advantage, it’s your biggest opportunity. There’s no better guide to the changes we face — or coach on how to take advantage of them — than Jonathan Brill, HP Global Futurist, bestselling author, and celebrated inventor. His repeated ability to spot disruption and flip it into opportunity is why Forbes recently ranked him as the #1 Futurist in the world. Your assumptions will be challenged by hard data. You’ll be inspired by extraordinary people who are changing the world. Your imagination will be ignited.

10:45 a.m.–11:00 a.m.


Customer Sessions Across Two Tracks Track 1: Unleash the Power of Data and Analytics to Make Decisions without Doubt
These sessions will showcase how to get the most value from data, deliver trusted insights by harnessing data with business context intact, and extend planning and analysis across your enterprise for closed-loop decision-making.

Track 2: Unlock App Dev, Automation, and Integration to Drive Innovation and Agility
These sessions illustrate how building a future-proofed business takes empowered developers, automated processes running seamlessly end to end, and integrated system landscapes, all while embedding intelligence every step of the way.

11:00 a.m.–11:45 a.m.

Customer Breakout Session 1:

  • Track 1: Distribute Mission-Critical Data with a Business Data Fabric
    Simplify your data landscape and deliver semantically rich data across your organization with a business data fabric. Discover how a business data fabric equips organizations like Messer to deliver meaningful data to data consumers with business context and logic intact.

    • Aldo Leon, Business Services Director, Messer


  • Track 2: Mobilizing Inventory Management with a Zero-Flag App Implementation on SAP BTP
    Learn from the Lycra Company why the SAP Business Technology Platform was the clear choice to mobilize inventory management and picking execution. After transitioning from legacy technologies, Lycra is now able to leverage the latest devices for picking, cycle counts, putaway, load control, bin-to-bin transfers, packing, and handling unit validation. Find out about the scanning, label printing, and offline functionality available, as well as how Lycra hit nearly 100% of delivery timeframes. 

    • Joseph Soosai, Manager, Global SAP Operations, Lycra Company

11:45 a.m.– 12:30 p.m.

Customer Breakout Session 2:

  • Track 1: Transform Planning to Increase Efficiency and Foster Trust
    Hear from Google how they raised planning efficiency and consistency from a simplified global data architecture. See how to improve planning across your enterprise by bringing together analytics and planning to support closed-loop decisions.

    • Humaid Merchant, Senior Manager, FP&A, Google


  • Track 2: Leveraging SAP BTP to Increase Procurement and Supply Chain Efficiency, Adoption and Savings
    Hear from a global high-tech company in the semiconductor industry and discuss how they are leveraging the SAP Business Technology Platform in order to significantly increase productivity, reduce approval turn-around time, reduce manual tracking and reconciliation effort, and improve both the top-line and bottom-line.  

    • Shaun Syvertsen, CEO, ConvergentIS

12:30 p.m.–1:30 p.m.

Lunch and Book Signing with Jonathan Brill

1:30 p.m.–2:15 p.m.

Customer Breakout Session 3:

  • Track 1: Break Down Data Silos and Infuse Business Processes with Intelligent Technologies 
    Come hear Florida Crystals Corporation, a fully integrated sugarcane and agricultural company based in South Florida, share details of how they broke down data silos and infused business processes with intelligent technologies to generate business value. Hear how they leveraged the SAP Business Technology Platform to accelerate change and innovation.

    • Karthik Neelamegam, Senior Director, Enterprise Architecture, Florida Crystals


  • Track 2: Reduce Technical Debt while Becoming More Adaptable and Ready for the Future
    Learn how CommScope leveraged the SAP Business Technology Platform to reduce technical debt and keep core SAP applications clean. Yan Guan, Chief SAP Architect, will outline how CommScope made great strides in integrating SAP and non-SAP data sources, migrating legacy business processes, and improving business functions while complying with important regulations.

    • Yan Guan, Senior Manager, Chief SAP Architect, CommScope
    • Shailesh Kulkarni, Director, IT SCM Global Logistics, CommScope

2:15 p.m.–3:00 p.m.

Customer Breakout Session 4:

  • Langan Streamlines Operations Utilizing a Suite of SAP BTP Services
    Hear Langan’s CIO describe how the SAP Business Technology Platform enabled differentiating business processes along with data capture and analytics in advance of their SAP S/4HANA deployment. By keeping their core clean while enabling key capabilities, Langan is advancing their analytics strategy with real-time, contextual insight to de-risk projects and boost outcomes.

    • Sam Ishak, CIO, Langan


  • Track 2: Achieving a Future-Proof Enterprise with the SAP Business Technology Platform 
    This session will provide a perspective from Korn Ferry, a global organizational consulting firm that designs optimal organization structures, roles, and responsibilities, on the true meaning of a future-proof enterprise. Unifying integration, extensions, analytics, and automation into a single, comprehensive environment allows the company to correctly route business initiatives to the SAP Business Technology Platform. This maximizes Korn Ferry’s ability to rapidly respond to changes in their business environment, all while keeping a clean core. 

    • Dipesh Kothari, VP, Enterprise Systems, Korn Ferry 

3:00 p.m.–3:30 p.m.


3:30 p.m.–4:15 p.m.

Keynote Session: San Francisco 49ers Take Fan Experience to the Next Level
At home in Levi’s Stadium, where over 70K fans gather on game day in the heart of Silicon Valley, innovation is a natural fit for the San Francisco 49ers. However, the 49ers’ technology teams wanted to go the extra mile to ensure a superior experience for their loyal fans. The 49ers, together with SAP, translated the game-day customer data into real-time, actionable insights. This session will show how the San Francisco 49ers leveraged the Executive Huddle — an advanced platform enabled by the SAP Business Technology Platform — to transform how the 49ers approach the fan experience at Levi’s Stadium. 


  • Noele Crooks, Director, Business Intelligence and CRM for the San Francisco 49ers
  • William “Bubba” Paris, former San Francisco 49ers player and three-time Super Bowl champion

4:15 p.m.–4:45 p.m.

Wrap-Up on Critical Platform Capabilities to Future-Proof and Closing Remarks


  • Raghav Sharma, Regional Vice President, SAP

4:45 p.m.–6:30 p.m.

Networking Reception

On the day following the BTP Summit West, SAP will be hosting pre-scheduled 1:1 sessions for customers at the SAP Palo Alto Office (Building 2) located at 3412 Hillview Ave, Palo Alto, CA 94304. SAP BTP roundtables will be running in parallel to the 1:1 sessions according to the schedule below.

Please note that the capacity for the roundtables is limited and only open to those who pre-registered. If you are an SAP customer who did not pre-register for either a 1:1 session or roundtable and would still like to do so, please contact for availability.


Topic/Location (all rooms located on the first floor)

9:00 a.m.–10:30 a.m.

Data and Analytics (Baltic Room)

9:00 a.m.–10:30 a.m.

Integration (Coral Room)

10:00 a.m.–11:00 a.m.

Clean Core / Data Management for SAP S/4HANA (Caribbean Room)

10:30 a.m.–12:00 p.m.

Extended Planning and Analysis (Baltic Room)

10:30 a.m.–12:00 p.m.

Generative AI / Machine Learning (Coral Room)

11:00 a.m.–12:00 p.m.

Application Development / Automation (Caribbean Room)

12:00 p.m.–1:00 p.m.

Networking Lunch (Rooftop on the Third Floor)

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