Citizen Experience
Citizen Experience Keynote
Human-Centered Tech and Design Shaping Society

Friday, March 8 | 3:30 p.m. – 4:30 p.m.

Christian Bason, Casper Klynge, Ann Rosenberg


Until recently, we entrusted Silicon Valley and the global tech elites with a very important task: to shape a better tomorrow. We looked to them to empower and enlighten people and businesses, to make technology democratic, and to create a new, more sustainable form of capitalism and society. We left our future in the wrong hands. It’s become increasingly apparent that current big tech models for innovation are violating rather than addressing basic human needs such as privacy, data protection and sustainability. It is time for us to take charge of our own fates again. We must create a new global tech leadership, one that puts humanity first without sacrificing innovation. In other words, we must shift our focus away from profits towards posterity when designing and developing business and societies.

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Toast the new SAP & The Female Quotient App on International Women’s Day
Saturday, March 9 | 11:00 a.m. – 12:00 p.m.

Location: FQ Lounge at Palm Door on Sabine

Looking for a safe space where female tech talent is celebrated, not feared? On International Women’s Day, SAP Next-Gen and The Female Quotient will launch The FQ App, your gateway to The FQ Community where the tired old cliche of women having no aptitude for sciences holds no water. The Community encourages women and girls to pursue the STEM subjects that will build them up to be next-gen leaders. Come watch FQ CEO Shelley Zalis and SAP SVP Ann Rosenberg launch the app and connect with us by trying out the app for yourself in our Test & Try Session.



How Girl Scouts Raise Leaders that Change Our World
Friday March 8 | 2:00 p.m.–2:30 p.m.

Location: FQ Lounge at Palm Door on Sabine


If you’re looking to feel inspired, find out what Girl Scouts members who aren’t even out of high school are achieving at this rousing panel. After hearing their stories, you’ll be amazed at the pivotal role instilling courage, character, and confidence plays in shaping the leaders of tomorrow. Hear SAP CMO Alicia Tillman and members from Central Texas Girl Scouts share how their strong ties to family, Girl Scouts, and community made them the forces of positive change they are today.


The X Factor to Fill the STEM Talent Pipeline
Friday, March 8th | 4:30 p.m. - 5:00 p.m.


Did you know that some Girl Scouts already have patented inventions on their resume before they’ve left high school? Thanks to STEM programs just for girls, the Gold Award Girl Scouts are laying waste to the old stereotype of women having no head for numbers or sciences. With SAP CMO Alicia Tillman and Gold Award Girl Scouts, listen to some incredible stories that showcase how girls are applying technical skills, problem-solving, and critical thinking to fill the STEM pipeline and build a better world.


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Girl Scout Cookie Reception
Friday, March 8 | 4:30 p.m. – 5:30 p.m.


As much as they are looking to shape the future, the Girl Scouts have a heart for time-honored tradition. There is no Girl Scout tradition more fondly remembered than cookies. After our CMO Alicia Tillman presents the Girl Scouts with their Steph Curry 5 sneakers, enjoy a reception with treats like Thin Mints, Samoas, Trefoils, and S’mores and themed beverages.


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Happy Hour
A Citizens Agenda: International Women’s Day Edition

Friday, March 8 | 6:00 p.m. – 9:00 p.m.

Live Music: Sun June



Is your vision for a better tomorrow ahead of its time? As part of a global series taking place throughout the year, our reception is a way for you and other leaders to become part of defining a powerful new citizen’s agenda. We’ll kick off our reception by revealing the pioneering startups and innovators we’ve nominated as part of the Startup Guide for Austin. Female Quotient CEO Shelley Zalis, SAP Next-Gen SVP & Global Head Ann Rosenberg and other women leaders will also lead an in-depth panel discussion of the things that matter most to us: citizen activation and community building.

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The Circular Economy 2030
Saturday, March 9 | 5:00 p.m. - 5:30 p.m.


Thanks to a growing and more demanding population, our planet is in dire straits. We’ll probably need two earths to support our consumption needs by 2030. As a social entrepreneur, you have a responsibility to become part of the solution instead of part of the problem. That’s why SAP and Google Cloud are challenging you and your peers to come up with a revenue-generating plan that uses both SAP and Google technology to create a Circular Economy 2030. With CMO Alicia Tillman, our SVP Dieter Haesslein, and Goodr CEO Jasmine Crowe, explore the Circular Economy, a radical concept that increases social well-being and economic output while fostering a healthy planet.


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Armed for Success: SAP National Security (NS2) Reception

Happy Hour

Sunday, March 10 | 6:00 p.m. – 9:00 p.m.

Live Music: Robert Ellis, Texas Piano Man


Take the discipline and hardiness you gain from serving in the army, add technical skills, and you have a job candidate primed for success. That’s why NS2 Serves and SAP are running a special program that trains military veterans in SAP software and places them with companies that run that use SAP after they graduate. At this reception, you’ll learn from the story of best-selling author, speaker and wounded U.S. Army veteran J.R. Martinez how you can translate survival skills from the battlefront to success in the workplace.


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Dine with Purpose: Breakfast Edition
Monday, March 11 | 8:30 a.m. – 10:00 a.m.


At this intimate breakfast, you’ll learn about our partnership with the UN World Food Program to host purpose meals worldwide as a means of scaling farm-to-table and sustainable food system concepts. While enjoying locally-grown produce, you’ll get a front-row seat to powerful thought leader insights on sustainable food systems, the rising demand to eat locally-grown produce, and novel solutions like a farm-to-table integrated supply chain across multiple suppliers and distribution channels.


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Happy Hour
SciFi SXSW Wrap up party

Monday, March 11 | 6:00 p.m. – 9:00 p.m.

Live Music: John Gaar

No, you haven’t stumbled into a wretched hive of scum and villainy in the galaxy’s Outer Rim. You’re at our sci-fi themed wrap-up party for SXSW, which will center on Ann Rosenberg’s book Science Fiction – A Starship for Enterprise Innovation. The book explores how enterprise leaders can draw inspiration from fictional space-age scenarios to prepare their businesses for a future full of possibilities. After a short talk by Ann and a book signing, you’ll get to unleash your inner cosmonaut with vivid themed snacks, cocktails and costumes from a galaxy far, far away. See you later, space cowboy.


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SAP Debuts “PowHerful” Artwork at the Female Quotient Lounge for Equality
March 8 - 10


The best way to share a story? Show, don’t tell. That’s why we’re narrating our customers’ journeys through art as part of an initiative called the Gallery of Purpose. For the Female Quotient, we’ve put together “PowHerful”, a striking celebration of gender equality. Created by artist Markus Sebastiano, the life-sized piece features children of both genders boosting up a girl so she can illuminate the words “her” in the word “Powherful”. Come by to witness the poignant message the piece communicates: we all have a responsibility to uplift gender equality and we all benefit from it. There’s no reason not to do our part.


Under Armour and SAP Team Up to Celebrate International Women’s Day
March 8 – All Day


Do you share our passion for empowering budding talent? Then use the SAP + Under Armour basketball experience as a chance to provide bright young people with the resources for success. If you make some high scores on the court, you will be awarded a donation of Steph Curry 5 shoes to the Girl Scouts, who will pass them along to girls in underserved communities during their local outreach programs. Don’t miss this opportunity to do good for the next generation and treat yourself to uproarious fun at the same time!