Customer Experience
Customer Experience Keynote
Humanizing Your Brand in the Robot Era

Saturday, March 9 | 3:30 p.m. – 4:30 p.m.

Alicia Tillman, Marie Gulin-Merle, Howard Belk, Tamara McCleary


Machines are doing more and more of the heavy lifting in our intelligent world. As these technologies become intrinsic to daily life, consumers are yearning for what we once took for granted, the human touch. This panel of experts will explore how marketers can humanize their brand and connect with consumers  on a personal and ideological level, deepening their loyalty and sense of connection with you. Audience members will learn how to purchase and deploy the latest technologies in ways that will both maintain and strengthen customer bonds. They will also understand who is driving these personalized human experiences and learn to engineer the emotionally-resonant campaigns that ensure customer loyalty.

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The VIVO Customer Experience: Secure Data-Sharing Demo
March 8, 9, 10, 11 | 1:00 p.m. – 3:00 p.m.


Ride a bicycle wearing a device that records your biometrics. As you work up a sweat and your heart rate begins to race, the device takes down your vital signs live and uses them to form a digital ID that contains all your health data. This experience is meant to demonstrate the power of VIVO technology, which utilizes the power of blockchain to store your health records digitally and enables you to receive, manage, and share them with authorized third parties like doctors and pharmacies.  



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March 8
March 9
March 10
March 11