Fireside Chat with Customer Speaker Paula Mitchell
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Digital General Manager, Freedom Furniture
Paula is a retail veteran with 25+ years of experience in digital transformation and omni-channel strategies across various sectors including Fashion, Furniture, Sporting Goods and FMCG. She has a proven track record of success in e-commerce and leadership. Currently, Paula is the Digital General Manager at Freedom, where she leads omni-channel strategy, digital marketing, website optimization, and e-commerce operations. She's passionate about using technology to improve customer experience and drive business growth. Paula is also a strong leader with a talent for building high-performing teams and fostering innovation.