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SAP
AI and CX: The Power Couple Redefining Business
To access the on-demand session, please register if you haven't done so already.

 

 

What does AI in the field of Customer Experience (CX) exactly mean? What is available today and what is still in the skies? What are specific and hands-on use cases for people working in Sales, Service and Commerce and how does it benefit your business?

 

This on-demand session will show you why AI and CX are such a good match and what it truly entails, while distinguishing between current capabilities and future possibilities. Gain hands-on insights into specific use cases that will bring your business operations forward.

 

What to expect:
Receive a comprehensive update on the latest advancements and forthcoming trends in CX from Alex Timlin, our Chief Expert in Customer Experience & CRM
Get top trends on AI enabled Customer Experience in Europe by IDC Analyst
Experience live demo of the SAP CX AI Toolkit, showcasing its effectiveness in Sales, Service, and Commerce
Engage real time with Industry Expert

 

Our goal is to equip your company with the knowledge and tools to stay ahead of the curve, understanding the trends that are shaping the future of CX - including AI trends.

 

Agenda
 
Intelligent CX and Intelligent Business Processes - What’s new and what’s coming next?
Alex Timlin, Chief Expert CX & CRM, SAP
Harnessing AI and GenAI for a Superior Customer Experience: Top Trends and Use Cases
IDC will present the top trends on AI enabled Customer Experience in Europe. This will include an overview of key CX-enabling GenAI use cases by function, as well as business drivers, investment priorities and emerging best practices.
  • AI Everywhere, What is the status of AI and GenAI in Europe?
  • Toward a Unified View of the Customer
  • Functional GenAI Use Cases for a Superior Customer Experience by functions:
    • Marketing (Personalization at scale, real-time offers, personalize digital interaction) + Retail Example
    • Customer Service/Experience (localized customer engagement, generative contact center next best action) + Retail Example
    • Sales (Generative content creation, generative recommendations, task automation) + Retail Example
  • IDC’s Recommendations
Ornella Urso, Research Director - Retail Insights and Customer Experience Strategies Lead, Europe at IDC
Demo - How AI helps today in Sales, Service and Commerce
Joris Buckinx, Senior CX Solution Advisor, SAP BeLux
Speakers
Alex Timlin
Chief Expert Customer Experience & CRM at SAP
Joris Buckinx
Senior Customer Experience Solution Advisor at SAP
Ornella Urso
Research Director - Retail Insights and Customer Experience Strategies Lead, Europe at IDC
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