Unify AI, apps, and data - faster
SAP Connect Day for Data & IT
March 25, 2026 | Helsinki | 8:15 - 18:00
Join us at this exclusive flagship event
Join us at SAP Connect Day for Data and IT on March 25th at Finlandia-Hall (Veranda).*
Artificial Intelligence is unlocking endless possibilities and is set to transform how enterprises operate. It introduces a completely new dimension of efficiency and automation across business processes. SAP’s strategy is to radically redefine enterprise applications by harnessing the power of AI and Data technologies to revolutionize the way we work. To enable this vision, SAP has reimagined its entire data architecture into a modern ‘Lakehouse’ model, built on a unified semantic data layer designed to power future AI assistants and intelligent agents, reshaping user experiences and processes.
Join us for a full-day event to explore how SAP envisions the future of business systems. You’ll also have the chance to dive deeper into your area of expertise, whether it’s Data, AI, or Business.
Don’t miss this opportunity, register NOW!
*: This is a customer & prospect-facing event. The only partners that will be attending are sponsoring the event.
Speakers
- Customers
- Partners
- SAP
Rami Lilja
ERP Platforms Architect
SAP Business Technology Platform
UPM
Tommi Niemi
SAP Tech Lead
SOK
Laura Garriz
SAP Intelligent Analytics and Innovation Lead
Accenture
Jere Kelonen
Senior Consultant
Pearl Finland
Raivis Blaumanis
Data Analytics Architect
Scandic Fusion
Robert Schneider
Chief Business Officer
Neomore
Jacob Lund
Senior Director, Data & Analytics Transformation
NTT DATA
- Speakers
- Speakers2
David Pontoppidan
Head of Business AI, Nordics & Baltics
SAP
Eero Öster
Senior Solution Sales Executive
SAP
Andreas Krause
Head of Customer Advisory SAP BTP, BDC & AI EMEA
SAP
Teemu Jokinen
Solution Advisor Data & AI
SAP
Pavlos Panagiotidis
Head of Data & AI Solution Advisory EMEA
SAP
Søren Johansen
AI Technical Architect
SAP
Thomas Madsen
Technology Explorer
SAP
Katarina Knobel
Solution Advisor Specialist - Data & AI
SAP
Chris Pritchard
VP, Head of BTP Regional Solution Advisory, EMEA
SAP
Dietmar Steinbichler
Enterprise Architect - Nordic Sustainability Focus Team
SAP
Mikal Netteberg
Advisor - SAP Extended AI
SAP
Ville Virtanen
Value Advisor Expert
SAP
- SAP Speakers page 1
- SAP Speakers page 2
- SAP Speakers page 3
- SAP Speakers page 4
Agenda
We’re curating an agenda packed with insights on data strategy, IT innovation, and SAP solutions. The full schedule will be published shortly, stay tuned for updates!
Light breakfast included with event registration along with coffee. Don't forget to fill in eventual allergies or food restrictions during sign-up.
Session Details
Event moderator Eero Öster welcomes you to the event.
Speaker
Eero Öster, Senior Solution Sales Executive, SAP
Session Details
In an era where business agility is defined by the speed of insight, the convergence of enterprise applications, unified data, and AI has become the ultimate competitive advantage. This keynote explores how organizations can move beyond siloed operations to create a seamless, AI ready enterprise. We will dive deep into the SAP strategy, illustrating how SAP Business Data Cloud and Agentic AI serve as the connective tissue between core business processes and transformative AI capabilities.
Speakers
Andreas Krause, Chief Customer Advisory Officer SAP BTP, BDC and AI EMEA,SAP
Session Details
TBA
Speakers
David Pontopiddan, Head of Business AI, SAP Nordics & Baltics, SAP
Pavlos Panagiotidis, Head of Data & AI Solution Advisory EMEA, SAP
Session Details
In this session, we share how Accenture reinvented its end to end Contract to Cash process using SAP Business Data Cloud (BDC) as a unified financial backbone and AI powered autonomous agents.
By consolidating SAP BW and HANA into a governed Lakehouse on BDC, we enabled trusted data, advanced analytics, and AI at scale while preserving existing investments.
On top of this foundation, autonomous C2C agents interpret contracts, reconcile upstream data, create SAP financial contract structures, accelerate billing, and prioritize collections—with humans always in control. The result is faster C2C process, higher accuracy, reduced operational effort, and a future ready Contract to Cash that moves seamlessly from insight to action.
Speakers
Laura Garriz, SAP Intelligent Analytics and Innovation Lead, Accenture
Session Details
ERP platforms must evolve from a transactional backbone into a strategic platforms that enables growth and continuous innovation.
SAP Business Technology Platform serves as a strategic extension and innovation layer that accelerates time-to-market for new capabilities across business domains. It enables scalable automation, analytics and AI capabilities without destabilizing the core. With this approach, it's possible to protect a clean, standardized SAP core while shifting differentiation to governed extensions while reducing technical debt and safeguarding upgradeability.
Speakers
Pearl Finland: Jere Kelonen Senior Consultant
UPM: Rami Lilja ERP Platforms Architect - SAP Business Technology Platform
Lunch is included with event registration. Don't forget to fill in eventual allergies or food restrictions during sign-up.
Please note that you can pick and choose which breakout sessions you attend. You don't have to stick to only one track.
- Breakout room 1: Data management and Business Data Cloud
- Breakout room 2: Customised AI with BTP
- Breakout room 3: Business Value and Strategy
- Breakout room 4: Hands on & technical academies
Session Details
TBA
Speaker
Chris Pritchard, VP, Head of BTP Regional Solution Advisory EMEA, SAP
Session Details
The future of data-driven intelligence does not reside on systems waiting to queried, but instead belongs to agentic AI solutions that anticipate, recommend, and act based on enterprise data and applications. In this session, we’ll demonstrate how SAP's AI architecture grounds intelligence in your operational reality and fuels AI agents that understand your business context, reason across structured and unstructured data, and deliver decisions on demand. This isn’t incremental improvement; it’s a fundamental reimagining of how enterprises think.
Speaker
Teemu Jokinen, Solution Advisor Data & AI, SAP
Session Details
Join us for a joint customer story with SOK and Scandic Fusion. In this session, we will discuss how SOK is building a future-proof Data & Analytics architecture with SAP Business Data Cloud (BDC) at the core. We will highlight the starting point of the Inex’s SAP BDC journey, the architectural options explored during the analysis phase, and the strategic role of SAP BDC in connecting SAP Datasphere, SAC Planning, SAP PaPM and Snowflake.
Speakers:
Raivis Blaumanis, Data Analytics Architect, Scandic Fusion
Tommi Niemi, SAP Tech Lead, SOK
Session Details
TBA
Speakers
Teemu Jokinen, Solution Advisor Data & AI, SAP
Session Details
This is a role-play where Thomas, Søren and Katarina will show how to share an SAP Data Product to Databricks ML platform, create an ML model and share the result back to the SAP Modeling environment for enhancement of the SAP data product.
Speaker:
Søren Johansen, AI Technical Architect, SAP
Thomas Madsen, Technology Explorer, SAP
Katarina Knobel, Solution Advisor Specialist - Data & AI, SAP
Session Details
TBA
Speaker
Teemu Jokinen, Solution Advisor Data & AI, SAP
Session Details
Make consultants and customers more efficient on SAP projects with AI assistance grounded in the most up-to-date and comprehensive knowledge base of SAP-focused content.
Speaker
Dietmar Steinbichler, Enterprise Architect - SAP Customer Solution Advisory, SAP
Session Details
AI agents are a natural progression of process automation. This new capability enables organizations to evolve from reactive, rule-based decision-making to proactive and adaptive AI systems. Understand key agentic AI use cases and learn how SAP Business Technology Platform provides a trusted path to agentic AI that’s tailored to your organization.
Speaker
Dietmar Steinbichler, Enterprise Architect - SAP Customer Solution Advisory, SAP
Session Details
SAP AI Agent Factory showcases how AI agents can solve complex automation challenges using real, representative customer data. It begins with a concrete business problem and quickly produces first results for adjustment.
Speaker
Mikal Netteberg, Advisor - SAP Extended AI, SAP
Session Details
SAP AI Agent Factory applies to both on-premise and cloud-based SAP solutions. Participants gain insight into common issues and how AI agents address them through practical use cases.
Speaker
Mikal Netteberg, Advisor - SAP Extended AI, SAP
Session Details
Customer examples and value approaches for Business Data Cloud and AI cases.
Speaker
Ville Virtanen, Value Advisor Expert, SAP
Session Details:
How do you move from data ambitions to an operational analytics platform that delivers real business value? In this session, NTT DATA Business Solutions share their journey with Solar from defining a Data & Analytics Strategy and selection SAP Business Data Cloud to enabling the organization and establishing a platform now used to drive concrete Data & Analytics use-cases.
Speaker:
Jacob Lund, Senior Director, Data & Analytics Transformation, NTT DATA Business Solutions
Session Details
This session explores how Intelligent Applications in the SAP Business Data Cloud transform enterprise data into actionable insights. You’ll hear how SAP enables customers to move from traditional data management to true insight consumption, see a short demo of these capabilities in action, and get a look at the exciting roadmap ahead.
Speaker
Katarina Knobel, Solution Advisor Specialist, SAP
Session Details:
Moving to S/4HANA is a major investment — realizing its real business value depends on how the system is governed, extended, and adopted.
In this session, Neomore presents a practical and proven roadmap for turning S/4HANA into a platform that delivers measurable business value: establishing a Clean Core with strong governance, enabling modern Fiori‑based user experience and a central SAP entry point with Work Zone, extending S/4 safely side‑by‑side on BTP, and unlocking value through intelligent planning, maintenance, and AI‑enabled finance. We also touch on how capabilities such as enterprise search, embedded analytics, SAP Cloud ALM, and Identity and Access Governance (IAG) support adoption and transparency.
This is the approach trusted by Neomore’s largest SAP customers in Finland. We focus on business value, not complexity, and we stand behind the results we deliver. The session includes a short demo illustrating how a modern SAP user experience can be brought together in practice.
Speaker:
Robert Schneider, Chief Business Officer, Neomore
Session Details
Create tangible value across every part of your business, from supply chain to finance, procurement, HR, sales, and more.
Speaker
Hanna Björnbom, Solution Advisor & AI Lead, SAP
We’re excited to invite you to sign up for two free workshops: “SAP Business Data Cloud” and “Create a Joule Agent with SAP Joule Studio.”
During the session, we’ll guide you through the setup and provide your personal login details. After the event, you’ll have 30 days of full access to the self-paced, guided workshops.
Bring your laptop and you can get started right away at the event—with on-site support from an SAP expert to help you hands‑on.
Don’t miss this chance to learn, explore, and build with SAP!
Session Details
IMPORTANT! Bring a laptop for this Hands-on session.
Speakers
Thomas Madsen, Technology Explorer, SAP
Søren Johansen, AI Technical Architect, SAP
Katarina Knobel, Solution Advisor Specialist, SAP
Session Details
Optional to bring laptop to this session.
Speaker
Dietmar Steinbichler, Enterprise Architect - Nordic Sustainability Focus Team, SAP
Session Details
Event moderator Eero Öster wraps up SAP Connect Day for Data & IT.
Speaker:
Eero Öster, Senior Solution Sales Executive, SAP
We warmly invite you to stay for drinks, snacks, and networking to round off the day.
Sponsors
Gold
Silver
Bronze
Where to find us?
SAP Connect Day for Data & IT will be held in Finlandia-Hall (Veranda) in Helsinki!
Visiting Adress
Finlandia-Hall (Veranda): Mannerheimintie 13e, 00100 Helsinki
