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Thank you for joining our SAP Innovation Day for CX


Thank you to all of who attended and participated in the SAP Innovation Day for CX. We appreciate your presence and contribution towards making the event a grand success.

The purpose of this event was to provide a platform for business and IT leaders to share ideas and best practises around customer-centric digital transformation. We are glad that we could create an environment where customers could learn about SAP CX solutions and how they come together in composable, AI-powered ways to improve loyalty, decrease customer churn, and increase profitable growth.

We hope that the event met your expectations and that you found it insightful and informative. We are grateful for your participation and feedback and look forward to the opportunity to connect with you again soon. And please let us know if we can help with connecting you with any of your peers!

For all of you unable to attend, you missed a great event but hopefully reviewing these presentations will give you an insight into the great content shared on the day.

 

Presentations

Click on title links to access the presentations.

10:00 - 10:30
Registration

10:30 - 10:40

Welcome - What is Innovation?
 

Hosted by:
Benny Martini , Head of SAP CX UKI

Strategy talk:
SAP and SI partners with customers
10:40 - 11:00 Connect Experiences Across the Value Chain with Intelligent Customer Experience

Join us to learn how you can create the future of customer experience by connecting your commerce, sales, service, and marketing solutions with ERP, not only creating happy customers but also maximising your investment in SAP.

Learn about various SAP solutions and how they come together in composable, AI-powered ways to improve loyalty, decrease customer churn, and increase profitable growth.

Hosted by:
Alex Timlin, Chief Expert - Customer Experience and CRM, SAP
Payal Hindocha, Global Go-To-Market Lead, SAP CX
11:00 - 11:40

Transforming Customer Experience with AI-Driven Omnichannel Service and Support - KPS, Sinch and Harrods

Explore how integrating AI into Harrods' customer experience (CX) processes has optimised their omnichannel customer interactions. Discover how Sinch Contact Pro enhances Harrods' omnichannel customer service approach by providing seamless, intelligent customer experiences across all channels. Additionally, learn how KPS’s deep understanding of Harrods' existing business processes and challenges, combined with their technical expertise, has enabled Harrods to achieve excellence in customer service.

Hosted by:

Teemu Niskanen, Senior Manager, KPS

Sunny Sangha, Director of Sales Enablement & Partnerships UK & Ireland, Sinch

Karolina Wilczek, Digital Product Owner, Harrods

11:40 - 12:00

The Commercial Excellence Perspective - Lessons from a transformative CX program - Prezien and CliniSupplies

In this session, Kelly will share lessons from how Clinisupplies approached and delivered their very recent implementation of SAP Sales & Service Cloud. The program represents a significant leap in terms of business capability and transformation, and was delivered at pace, whilst successfully managing risk and disruption. Kelly will also describe the importance of role of the ‘product owner’ in guiding such a program.”

 

Hosted by:

Tan Varma, CEO, Prezien
Kelly Slabbert, Commercial Excellence Director, Clinisupplies

 

12.00 - 12:45

Lunch

Meet the Partners and Networking

Strategy Talk:
SAP Solution - Sales and Service Cloud and Commerce
Hear from ISV Partners and Customers
12:45 - 13:20

Unleash Business AI for Enhanced Customer Experiences
Sales and Service
Commerce

Embed AI into sales, customer service and e-commerce to supercharge your customer interactions. Learn how SAP Business AI transforms data into personalised experiences, ignites revenue growth, and fuels continuous CX innovation. 

Hosted by:

Sales and Service:
Anthony Leaper, Senior Vice President - SAP Sales and Service Cloud Product Management
Steven Kirby, SAP Customer Experience PreSales Expert

Commerce:
Rupert O'Halloran, VP, Global Commerce GTM, SAP Customer Experience
Stephen Hallinan, Enterprise Architect Dirctor & CX Strategist, SAP

13:20 - 13:40

How Coveo Artificial Intelligence Elevated the Dow.com Experience

Embed AI into sales, customer service, marketing, and e-commerce to supercharge your customer interactions. Learn how SAP Business AI transforms data into personalised experiences, ignites revenue growth, and fuels continuous CX innovation. Say goodbye to hurdles like data integration and skill gaps and hello to seamless, privacy-focused operations that prioritise trust.

Hosted by:

Michaela Kimber, Director of Customer Success, Coveo

Meghan Grekowicz, Digital Capability Manager, DOW

13:40 - 14.00 Delivering Trusted Answers with KM and AssistGPT - eGain

In today’s fast-paced business environment, providing accurate and timely information is crucial for maintaining customer trust and satisfaction. We will show you how the integration of eGain’s Knowledge Management Hub with advanced AI technologies, specifically Assist GPT inside SAP CX, can revolutionise knowledge creation, customer engagement and support.

Hosted by:
Anthony Gray, VP of Sales, EMEA, eGain
14.00 - 14:20

Build fully composable headless storefront for SAP Commerce cloud - Alokai

80% of composability challenges are around building a fully de-coupled headless storefront. This talk explores achieving a modern, composable commerce architecture for your SAP Commerce deployments.

Hosted by:

Antoine Stahl, CRO, Alokai

14:20 - 14:40

Fueling Profitable Growth: Huel's Success in Activating Customer Advocates - MentionMe and Huel

By activating their fans to drive retention, loyalty and profitable growth, you’ll find out how Huel got 22% of their customers sharing and recommending the brand with their friends and family.   Kat and Tash discuss:

  1. The revenue and LTV impact delivered by Huel’s customer advocates. 
  2. What Huel’s customer advocacy marketing strategy looks like 
  3. How Huel is leveraging unique advocacy data in their CRM strategy to supercharge their growth


Hosted by:

Kat Wray, Director of strategic partnerships, MentionMe
Tash Reynolds, Global Head of CRM, Huel

14:40 - 15:00

Coffee Break

15.00 - 16.00 Discovery Session

Network with our SAP Experts, SI and ISV partners.  Ask those burning questions related to your business needs.  Get deeper insights at our demo pods, and explore the opportunities AI can bring to your business with the CX AI toolkit Showcase and ISV solutions.
Strategy Talk:
Omnichannel customer engagement and experience.
16.00 - 16.20 Top Notch Customer Engagement Across Channels - Molton Brown (Kao Corporation) 

Deliver Top notch customer engagement across B2C and B2B channels using SAP Commerce Cloud, Emarsys and customer Data.

Hosted by:
Naresh Krishnamurthy, Senior Manager, Business Transformation - Molton Brown, Kao Corporation
16.20 - 16.35

Realise the Power of Connected Omnichannel Engagement

Discover how SAP Emarsys Customer Engagement is purpose-built with AI to empower brands to understand consumer needs to drive greater customer retention and loyalty. With connected data and systems across the value chain, including deep integrations with ERP and a vast partner ecosystem, brands can be empowered to scale quickly.

Hosted by:

Neil Howarth, Regional Vice President, EMEAN, Emarsys

Ben Norton, SVP of Strategy and Consulting, Emarsys

16:35 - 16:50 Build your Foundations for Success with Customer Data Management

Provide strong foundations for business growth by collecting, unifying and activating customer data across your organisation.

Hosted by:
Bradley Cox, CX Solution Advisory Lead, SAP
16:50 - 17:00

Drawing Conclusions

James Marland, Vice President, SAP Business Network

17:00 - 19:00
Networking drinks and Bowling
Thank you to our Partners
Thank you to our Speakers
Benny Martini Keane
Head of SAP CX UKI
SAP
Payal Hindocha
Global Go-To-Market Lead, Customer Experience
SAP
Alex Timlin
Chief Expert - Customer Experience & CRM
SAP
Tan Varma
CEO
Prezien
Kelly Slabbert
Commercial Excellence Director
Clinisupplies
Anthony Leaper
Senior Vice President, Sales and Service Cloud Product Management
SAP
Steven Kirby
SAP Customer Experience PreSales Expert
SAP
Rupert O'Halloran
VP, Global Commerce GTM, SAP Customer Experience
SAP
Stephen Hallinan
Enterprise Architect Director & CX Strategist
SAP
Meghan Grekowicz
Digital Capability Manager
DOW
Anthony Gray
VP Sales, EMEA
eGain
Antoine Stahl
CRO
Alokai
Teemu Niskanen
Senior Manager
KPS
Sunny Sangha
Director of Sales Enablement & Partnerships UK & Ireland
Sinch
Karolina Wilczek
Digital Product Owner
Harrods
Naresh Krishnamurthy
Senior Manager, Business Transformation - Molton Brown
Kao Corporation
Kat Wray
Director of Strategic Partnerships
MentionMe
Tash Reynolds
Global Head of CRM
Huel
Bradley Cox
CX Solution Advisory Lead
SAP
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