Empowering your Performance
Thank you for visiting us at IAA Mobility from September 9 - 12 in Munich
At IAA Mobility, SAP showed how AI-driven planning, connected supply chains, and intelligent manufacturing help mobility leaders act faster and scale smarter.
See the IAA highlights and explore more SAP automotive resources
SAP at IAA MOBILITY 2025
From AI-driven insights to connected, sustainable mobility — SAP and our partners are shaping the future of automotive.
Relive the highlights, energy, and ideas that defined this year’s IAA.
Watch the recap video and see what’s next for intelligent mobility.
Voices of Innovation: Insights from Industry Experts
Nadine Kanja from SAP discusses how data and AI are shaping the automotive industry. Find out how SAP empowers customers with intelligent data integration, collaboration, and AI-driven insights to drive faster decisions, greater efficiency, and sustainable growth in the mobility ecosystem.
Hagen Heubach from SAP shares how AI and supply chain orchestration are driving transformation in the automotive industry. From manufacturing and logistics to battery innovation and mobility, learn how SAP’s integrated supply chain platform are shaping the future of automotive supply chains.
Holger Bruchelt from Microsoft explains how SAP and Microsoft are redefining mobility with AI agents. Discover how SAP Joule and Microsoft Copilot deliver intelligent assistance, transforming productivity, connectivity, and the driver experience.
Laurence Noel from Capgemini shares how partnering with SAP is reshaping the automotive industry through AI, cloud, and digital innovation. Explore how this collaboration enhances efficiency and enables manufacturers to turn electrification and supply chain challenges into real competitive advantages.
Missed our full day of sharp and high-impact AI content?
Now you can catch every session on demand!
Watch SAP & Capgemini’s AI Sessions - check out all the sessions and speakers who presented at the Blue Forum on September 10.
Go to session and speaker overview
Watch the keynote from SAP and the Mercedes-AMG PETRONAS F1 Team as they share how precision, performance, and AI innovation are transforming the future of motorsport and mobility.
Discover How SAP Solutions Help Automotive Companies
From factory floor to front-end sales — SAP connects every part of the automotive value chain. Whether you're a Tier-1/2 supplier, national sales company, or global or small OEM, discover how SAP helps you run smarter, respond faster, and lead in an AI-powered, customer-centric automotive world.
- Automotive Overview
- Automotive Suppliers
- Automotive OEMs
SAP is not what you see — it’s what makes everything run. While others focus on what’s visible, SAP powers what’s essential: connected systems, real-time decisions, and resilience behind the scenes. As the intelligent engine behind tomorrow’s mobility leaders, SAP helps champions perform — again and again.
Whether you're producing engine parts or complex assemblies — SAP gives suppliers of all sizes the visibility, efficiency, and flexibility to stay ahead. From streamlined operations to resilient supply chains, SAP is your co-pilot in building a smarter, faster supply network.
From manufacturers to national sales companies, importers, and distributors — see how Business AI can help mitigate potential disruptions in your supply chain before they happen, supercharge efficiency, maximize time savings, and bring unparalleled agility in your sales landscape by leveraging intelligent input recommendations and completion powered by your data.
