Customer Theater

Grow without boundaries

Meet SAP customers at NRF 2025

SAP Customer

Theater

Save 20% on your NRF 2025

All-Access Pass with the

SAP discount code: 523

Want to grow your business?

Book a meeting with

our SAP experts here

Listen to SAP innovative customers share their success stories at our SAP Customer Theater.

Booth# 3432, Level 3

Customer Theater Schedule

  • 11:00am - 11:30am

    Freedom Furniture

    How Freedom Furniture is transforming online experiences with AI

     

    Freedom Furniture has recently undergone a significant online business model transformation resulting in its product catalog growing by 5x, with plans for further growth. Discover how Freedom Furniture is embracing AI and generative AI technologies to revamp product discovery, offering customers an intuitive, personalized, and engaging shopping experience.

     

    Speakers:

    Paula Mitchell, Digital General Manager, Freedom Furniture

    John Grosshans , Chief Revenue Officer, Coveo


  • 11:30am -11:45am

    Vital

    Navigating a high inflation economy with data driven insights and a clean core strategy

     

    Utilizing the unified demand forecast component of the SAP Customer Activity Repository application and demand data foundation, businesses can harness data-driven insights to optimize pricing strategies, enhance decision-making, and remain competitive in a challenging economy. These outcomes are crucial for navigating economic uncertainties.

     

    Speaker:

    Alexander Gonzalez, CIO, Vital


  • 12:00pm - 12:15pm
    MANOR Hauptsitz

    Changing the game with AI-driven inventory management

     

    YDISTRI complements SAP Forecasting and Replenishment by enhancing predictive inventory optimization and incorporating a reactive layer. Manor successfully implemented YDISTRI to enable real-time inventory level adjustments, ensuring products are available where they are most needed and reducing overstock and waste while boosting sales and profitability.

     

    Speakers:

    Thomas Stöcklin, Chief Financial Officer, Manor

    Peter Hanko, Chief Commercial Officer, Y'DISTRI


  • 1:15pm - 1:45pm

    Maui Jim

    Unlocking sales team incentive management success: strategies and insights from Maui Jim

     

    Join experts from Maui Jim, Canidium, and SAP as they explore how incentive compensation management (ICM) automation helped Maui Jim improve sales, overcome challenges, and drive growth. Hear practical insights and best practices for using ICM strategies to boost sales performance, increase efficiency, and maximize revenue in today’s competitive market.

     

    Speakers:

    Andrew Hoffman, Sr. Director, Business Intelligence & Analytics, Maui Jim

    Leta Gail Doerr, VP of PMO and Solutions Delivery

    Rupal Parikh, Global Head, Sales Performance Management Presales


  • 1:45pm - 2:15pm

    Signet

    Signet Jewelers’ last-mile transformation with OneRail and SAP

     

    Join OneRail and Signet Jewelers at the SAP Theater for an insightful fireside chat on revolutionizing last-mile delivery. Discover how OneRail’s logistics expertise and SAP's advanced solutions help Signet Jewelers enhance supply chain efficiency, boost customer satisfaction, and deliver a sparkling customer experience.

     

    Speakers:

    Bill Frey, Senior Director, Strategic Programs - Global Supply Chain, Signet

    Bill Catania, Co-Founder & CEO, OneRail


  • 3:15pm - 3:45pm

    German Trade Federation

    Regulatory impact on retail business in Europe and Germany

     

    Find out what regulations such as the EU AI Act, Digital Markets Act (MDA), Digital Services Act (DSA), and others mean for European retail business. Together with Stephan Tromp from the German Retail Federation, we’ll talk about regulations applying to European and German retail businesses, as well as AI’s significant role.

     

    Speakers:

    Stephan Tromp, Deputy General Manager

    Stefan Binkowski. VP Retail & Wholesale Advisory, SAP


  • 10:00am - 10:30am

    SAP

    Using AI to Orchestrate Inventory in the Retail Supply Chain

     

    Getting the right amount of inventory to the right location at the right time – efficiently and profitably – is harder than ever. Learn about SAP’s Business AI strategy and how we use it to orchestrate inventory in the retail supply chain. Find out how other retailers are benefitting from these technologies and solutions.

     

    Speaker:

    Jason Boyer, Chief Product Marketer, Predictive Planning & Inventory Orchestration, SAP

    Stephanie Salomon, Product Manager Retail Planning, SAP

     


  • 10:30am - 11:00am

    Essity

    Creating an adaptable and scalable world-class commerce experience 

     

    Essity AB has elevated the online shopping experience to better serve unique journeys for different brands. Explore how it developed a scalable and flexible template across different business models using the SAP Commerce Cloud solution, resulting in a streamlined process, smooth customer experiences, and a faster go-to-market strategy.

     

    Speaker:

    Dan Tedesco, eCommerce Global Process Owner, Essity


  • 11:00am - 11:30am

    Victoria's Secret & KPMG

    The secret behind Victoria’s Secret’s transformation

     

    Join this fireside chat with Steve Paull, SVP of enterprise applications at Victoria’s Secret, and KPMG. Steve will share how Victoria’s Secret's approach evolved from a simple tech upgrade to a comprehensive business transformation, the importance of building a credible value case to secure buy-in and adoption, and how the company is now poised for success.

     

    Speakers:

    Steve Paull, SVP, Enterprise Applications, Victoria’s Secret & Company

    Mike Unger, Managing Director, KPMG


  • 11:45am -12:15pm

    SAP's Big Idea Session - Ulta Beauty

    Using AI to Orchestrate Inventory in the Retail Supply Chain

     

    Getting the right amount of inventory to the right location at the right time – efficiently and profitably – is harder than ever. Learn about SAP’s Business AI strategy and how we use it to orchestrate inventory in the retail supply chain. Find out how other retailers are benefitting from these technologies and solutions.

     
    Located at NRF Expo, Level 3, Expo Stage 4

  • 12:45pm - 1:00pm

    SAP

    Harnessing AI for enhanced customer experiences and operational efficiency in retail

     

    Explore AI’s transformative impact on the retail industry and real-world applications of AI that are reshaping customer experiences and driving operational excellence. Key topics include personalized recommendations, dynamic pricing, inventory optimization, and automated customer service. Discover the future of retail and learn practical strategies for implementing AI in your business.

     

    Speaker:

    Sandra ten Brink - AI Strategist, SAP


  • 1:00pm - 1:30pm

    Molton Brown

    Transforming luxury: Molton Brown's journey to omnichannel excellence

     

    Molton Brown Limited, a British icon founded in 1971, sought to enhance its omnichannel shopping experience while preserving its legacy of craftsmanship. Learn how Molton Brown improved personalization, payment flexibility, and customer satisfaction by adopting SAP Customer Experience solutions.

     

    Speaker:

    Naresh Krishnamurthy, Senior Manager - Business Transformation, Molton Brown


  • 1:30pm - 2:00pm

    Ulta & Accenture

    Elevating operations: Ulta Beauty's move to SAP S/4HANA

     

    Discover Ulta Beauty's transformation with SAP S/4HANA, enhancing operational efficiency and setting the stage for future growth. Explore new and enhanced capabilities including real-time inventory visibility. Learn how teams collaborated to work through challenges, plus how these improvements foster continuous innovation and contribute to business success.

     

    Speakers:

    Natalie Fong, Sr. Director, Business Initiatives and Transformation, Ulta

    Sri Gumastha, SVP Enterprise Systems, Ulta

    Jill Standish, Global Retail Industry Lead, Accenture


  • 2:00pm - 2:30pm

    Tractor Supply Company

    TSC & Me - Empowering the workforce by transforming team experiences with AI integration

     

    Tractor Supply Company, the largest U.S. rural lifestyle retailer, is driven by a strong culture and proven track record of growth. Learn how innovative tools like Team Member AI Platform and SAP SuccessFactors solutions enhance HR with generative AI, mobile learning, time tracking, and enterprise notifications, offering a smooth anytime, anywhere experience.

     

    Speakers:

    Srikanth Kishan, Director - Enterprise Applications, TSC

    Melissa Williamson, VP - HR, TSC


  • 2:30pm - 3:00pm

    Trulieve

    Driving growth and efficiency: Trulieve’s success with SAP

     

    Trulieve, a premier U.S. cannabis operator, is primed for growth with a strategic hub model that amplifies its presence in key markets. By leveraging SAP S/4HANA across its operations, Trulieve enhances efficiency, helps ensure regulatory compliance, and optimizes financial reporting—delivering value and smooth operations across its expanding network.

     

    Speaker:

    Nicole Zimmerman, Sr. Director, Trulieve


  • 3:00pm - 3:30pm

    Fossil & Newstore

    Inside Fossil's unified commerce strategy with SAP and NewStore

     

    Discover how Fossil Group transformed operations and retail experiences across 19 countries with SAP and NewStore. By unifying systems, Fossil empowered associates with real-time data, streamlining checkout, boosting conversions, and elevating customer journeys. Don’t miss this fireside chat for insights into its unified commerce strategy.

     

    Speaker:

    Robin Beighley, VP Retail Stores, Operations & Real Estate

    Cailin Broccoli, Director Omnichannel Success, NewStore


  • 3:30pm - 4:00pm

    Pandora

    How clean core boosts PANDORA’s business transformation journey

     

    Discover how PANDORA is advancing its business transformation with SAP S/4HANA, simplifying processes, reducing complexity, and shaping future-ready stores. Learn how best practices, the clean core initiative, and integration with SAP Signavio and SAP Cloud ALM solutions accelerate PANDORA’s journey toward agility and operational excellence. 

     

    Speakers:

    Mariane Heidingsfelder, VP, Business Transformation, SC, Product & Colleague Technology, Pandora


  • 4:00pm - 4:30pm

    The Tile Shop & DataXstream

    Strategies to bridge the customer experience gap

     

    Employees play a crucial role in customer service. Most technology cannot handle the complexity of B2B sales, which require smooth customer interactions, follow-ups, and complex payments.  Learn how SAP S/4HANA along with DataXstream’s robust OMS+ platform enabled The Tile Shop to simplify its complex sales processes and deliver a cohesive customer experience.

     

    Speakers:

    Christopher Davis, CIO, The Tile Shop

    Tim Yates, CEO, DataXstream


  • 10:30am - 11:00am

    Hershey & Enterra

    Continuously improving commercial technologies to stay best in class

     

    The Hershey Company made significant investments in technology to become the partner of choice for its retailers. It unleashed a new ecosystem with SAP S/4HANA, continuous improvement initiatives using the SAP Trade Promotion Management application, and enterprise AI from Enterra. This combination allows Hershey to respond to retailer needs faster with value-generating recommendations.

     

    Speakers:

    Peter Charette, Director of Transformation, The Hershey Company

    Stephen DeAngelis, President & CEO, Enterra Solutions, LLC


  • 11:00am - 11:30AM

    Carhartt & Inriver

    How Carhartt transforms product data into a seamless customer experience

     

    Anna Cole, director of global digital operations, reveals Carhartt’s journey that streamlined business processes to reach global markets faster by transforming product data into a smooth customer experience across channels. Find out how Carhartt leveraged SAP ERP, SAP Commerce, and inriver’s composable product information management software.

     

    Speaker:

    Anna Cole, Director of Global Digital Operations, Carhartt


  • 11:30AM - 12:00PM

    DYSON & Zoovu

    Optimizing e-commerce experiences through end-to-end product discovery

     

    Learn how Dyson drives improved conversion rates and a better customer experience by embracing a holistic product discovery strategy that includes search and guided selling. Our panelists will discuss how a composable architecture enables Dyson to adopt the ideal technologies to achieve its desired business outcomes.

     

    Speakers:

    Stuart Frelick, Head of Global Retali Product, Dyson Limited


Featured on the NRF Big Idea Customer Stage

Monday, January 13, 2025
11:45 AM - 12:15 PM
Expo, Level 3, Expo Stage 4

Unlocking New Paths to Growth with Ulta Beauty 
 
Discover how Ulta Beauty, the largest U.S. beauty retailer, embraces innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can streamline operations, reduce complexity, and rapidly transform insights into actionable strategies for growth.

 

We look forward to

meeting you in New York!

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