Customer Theater

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Meet SAP customers at NRF 2025

SAP Customer

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Listen to SAP innovative customers share their success stories at our SAP Customer Theater.

Booth# 4323, Level 3

Customer Theater Schedule

  • 10:00am

    SAP

    10:00am - 10:30am

    SAP

    Revolutionizing retail: Unlocking growth using GROW with SAP

     

    Dive into the future of retail with SAP S/4HANA Cloud Public Edition. Learn how to respond to rising consumer expectations, digital disruptions, and unpredictable supply chain dynamics. Discover how the GROW with SAP solution for retail turns challenges into opportunities for growth, innovation, and exceptional customer experiences.

     

    Speaker:

    Christoph Schroeder, Vice President, Fashion and Supply Chain Solution, SAP


  • 10:30am - 11:00am

    SAP

    10:00am - 10:30am

    SAP

    Retail merchandising as SaaS: A real customer case 

     

    With SAP S/4HANA Cloud Public Edition, SAP offers a pure retail merchandising software-as-a-service (SaaS) solution. But why use a SaaS solution parallel to a classic merchandising system in a so-called two-tier scenario? Find out the answer to this question with a concrete customer example, as well as the benefits you can gain with this approach.

     

    Speaker:

    Stefan Binkowski, VP, Retail & Wholesale Advisory, SAP


  • 11:00am

    Freedom Furniture

    & Coveo

    11:00am - 11:30am

    Freedom Furniture & Coveo

    How Freedom Furniture is transforming online experiences with AI

     

    Freedom Furniture has recently undergone a significant online business model transformation resulting in its product catalog growing by 5x, with plans for further growth. Discover how Freedom Furniture is embracing AI and generative AI technologies to revamp product discovery, offering customers an intuitive, personalized, and engaging shopping experience.

     

    Speakers:

    Paula Mitchell, Digital General Manager, Freedom Furniture

    John Grosshans , Chief Revenue Officer, Coveo


  • 11:30am

    Vital

    11:30am - 12:00pm

    Vital

    Navigating a high inflation economy with data driven insights and a clean core strategy

     

    Utilizing the unified demand forecast component of the SAP Customer Activity Repository application and demand data foundation, businesses can harness data-driven insights to optimize pricing strategies, enhance decision-making, and remain competitive in a challenging economy. These outcomes are crucial for navigating economic uncertainties.

     

    Speaker:

    Alexander Gonzalez, CIO, Vital


  • 12:00pm

    MANOR Hauptsitz

    & Y'DISTRI

    12:00pm - 12:30pm

    MANOR Hauptsitz & Y'DISTRI

    Changing the game with AI-driven inventory management

     

    YDISTRI complements SAP Forecasting and Replenishment by enhancing predictive inventory optimization and incorporating a reactive layer. Manor successfully implemented YDISTRI to enable real-time inventory level adjustments, ensuring products are available where they are most needed and reducing overstock and waste while boosting sales and profitability.

     

    Speakers:

    Thomas Stöcklin, Chief Financial Officer, MANOR Hauptsitz 

    Peter Hanko, Chief Commercial Officer, Y'DISTRI


  • 1:15pm

    Maui Jim

    & Canidium

    1:15pm - 1:45pm

    Maui Jim & Canidium

    Unlocking sales team incentive management success: strategies and insights from Maui Jim

     

    Join experts from Maui Jim, Canidium, and SAP as they explore how incentive compensation management (ICM) automation helped Maui Jim improve sales, overcome challenges, and drive growth. Hear practical insights and best practices for using ICM strategies to boost sales performance, increase efficiency, and maximize revenue in today’s competitive market.

     

    Speakers:

    Andrew Hoffman, Sr. Director, Business Intelligence & Analytics, Maui Jim

    Leta Gail Doerr, VP of PMO and Solutions Delivery, Canidium

    Rupal Parikh, Global Head, Sales Performance Management Presales, SAP


  • 1:45pm

    Signet Jewelers

    & OneRail

    1:45pm - 2:15pm

    Signet Jewelers & OneRail

    Signet Jewelers’ last-mile transformation with OneRail and SAP

     

    Join OneRail and Signet Jewelers at the SAP Theater for an insightful fireside chat on revolutionizing last-mile delivery. Discover how OneRail’s logistics expertise and SAP's advanced solutions help Signet Jewelers enhance supply chain efficiency, boost customer satisfaction, and deliver a sparkling customer experience.

     

    Speakers:

    Bill Frey, Senior Director, Strategic Programs - Global Supply Chain, Signet

    Bill Catania, Co-Founder & CEO, OneRail


  • 2:15pm

    Helzberg Diamonds

    & Legion

    2:15pm - 2:45pm 

    Helzberg Diamonds & Legion

    Driving 20-carat performance with AI at Helzberg

     

    Discover how Helzberg Diamonds integrated SAP SuccessFactors Talent Management and Legion WFM to reward associates with badges for achievements, assign lucrative shifts based on performance, and reduce scheduling time by 66%. Learn how Helzberg is using AI to drive results and its future plans to enhance efficiencies, employee performance, and employee engagement.

     

    Speakers:

    Ryan Holm, Director of Retail Innovation and Operations, Helzberg


  • 2:45pm

    COOP UK

    2:45pm - 3:15pm

    COOP UK

    COOP UK’s cloud journey to enable innovation and agility

     

    Join Ian Cox, head of SAP platforms at COOP UK, as he shares the company’s ongoing transformative ECC journey with RISE with SAP, laying the foundation for its full transition to SAP S/4HANA. Explore how cloud ERP delivered operational efficiencies and empowered COOP UK to innovate faster, scale resources effortlessly, and stay agile in a rapidly changing market.

     

    Speaker:

    Ian Cox, Head of SAP platforms, COOP UK


  • 3:15pm

    German Trade

    Federation

    3:15pm - 3:45pm

    German Trade Federation

    Regulatory impact on retail business in Europe and Germany

     

     

    Find out what regulations such as the EU AI Act, Digital Markets Act (MDA), Digital Services Act (DSA), and others mean for European retail business. Together with Stephan Tromp from the German Retail Federation, we’ll talk about regulations applying to European and German retail businesses, as well as AI’s significant role.

     

    Speakers:

    Stephan Tromp, Deputy Secretary General, German Retail Federation (HDE)

    Stefan Binkowski. VP Retail & Wholesale Advisory, SAP


  • 3:45pm

    OLYMPICA

    3:45pm - 4:15pm

    OLYMPICA

    Reducing technical debt with SAP’s latest technologies for retail

     

    The arrival of hard discount retailers in Colombia, growing technical debt, and the innovation required to satisfy a more demanding consumer present business and technical challenges. Thus, the implementation of modern technology to customize shopping experiences and optimize inventory management in a highly competitive market is imperative.

     

    Speaker:

    Omar Villamil, CIO of OLIMPICA


  • 4:15pm

    SAP

    4:15pm - 4:45pm

    SAP

    Insights and innovation in customer loyalty

     

    Loyalty is key to profitable growth, but lasting loyalty has been illusive to many brands. According to SAP Emarsys’ Customer Loyalty Index, only 17% of consumers feel “truly valued” by the brands they choose. Dig further into the study, uncover fascinating new trends in customer loyalty, and learn about new SAP innovations to help brands cross the loyalty chasm.

     

    Speaker:

    Meghann York, Vice President of Product Marketing, SAP CX

    Winnie Albornoz, Director of Product Marketing, SAP CX


  • 10:00am

    SAP

    10:00AM - 10:30AM

    SAP

    Using AI to Orchestrate Inventory in the Retail Supply Chain

     

    Getting the right amount of inventory to the right location at the right time – efficiently and profitably – is harder than ever. Learn about SAP’s Business AI strategy and how we use it to orchestrate inventory in the retail supply chain. Find out how other retailers are benefitting from these technologies and solutions.

     

    Speaker:

    Jason Boyer, Chief Product Marketer, Predictive Planning & Inventory Orchestration, SAP

    Stephanie Salomon, Product Manager Retail Planning, SAP

     


  • 10:30am

    Essity

    10:30am - 11:00am

    Essity

    Creating an adaptable and scalable world-class commerce experience 

     

    Essity AB has elevated the online shopping experience to better serve unique journeys for different brands. Explore how it developed a scalable and flexible template across different business models using the SAP Commerce Cloud solution, resulting in a streamlined process, smooth customer experiences, and a faster go-to-market strategy.

     

    Speaker:

    Dan Tedesco, eCommerce Global Process Owner, Essity

    Jon Dano, Industry Executive Advisor – Consumer Products, SAP


  • 11:00am

    Victoria's Secret

    & KPMG

    11:00am - 11:30am

    Victoria's Secret & KPMG

    The secret behind Victoria’s Secret’s transformation

     

    Join this fireside chat with Steve Paull, SVP of enterprise applications at Victoria’s Secret, and KPMG. Steve will share how Victoria’s Secret's approach evolved from a simple tech upgrade to a comprehensive business transformation, the importance of building a credible value case to secure buy-in and adoption, and how the company is now poised for success.

     

    Speakers:

    Steve Paull, SVP, Enterprise Applications, Victoria’s Secret & Company

    Mike Unger, Retail Transformation Leader, KPMG


  • 11:45am

    Big Idea Session:

    Ulta Beauty

    11:45am -12:15pm

    SAP's Big Idea Session: Ulta Beauty

    Unlocking new paths to growth with Ulta Beauty

     

    Discover how Ulta Beauty, the largest U.S. beauty retailer, embraces innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can streamline operations, reduce complexity, and rapidly transform insights into actionable strategies for growth.

     

     

    Speakers:

    VP, Technology Strategy, Planning and Enterprise Architecture, Ulta Beauty

    Kristin Howell, Global Vice President, Retail Industry Business Unit, SAP

     

    Located at NRF Expo, Level 3, Expo Stage 4


  • 12:30pm

    Harrods

    12:30pm - 1:00pm

    Harrods

    How Harrods keeps experiences luxurious

     

    Learn how Harrods improves customer loyalty by augmenting human interactions with AI, not replacing them. Hear the challenges around a disconnected customer view between service and marketing teams and what can happen when they are united. Understand the impact of the customer’s voice in decision-making and ensuring the delivery of “extra mile” experiences. 

     

    Speaker:

    Karolina Wilczek, Digital Product Owner, Harrods


  • 1:00pm

    Molton Brown

    1:00pm - 1:30pm 

    Molton Brown

    Transforming luxury: Molton Brown's journey to omnichannel excellence

     

    Molton Brown Limited, a British icon founded in 1971, sought to enhance its omnichannel shopping experience while preserving its legacy of craftsmanship. Learn how Molton Brown improved personalization, payment flexibility, and customer satisfaction by adopting SAP Customer Experience solutions.

     

    Speaker:

    Naresh Krishnamurthy, Senior Manager - Business Transformation, Molton Brown


  • 1:30pm

    Ulta Beauty

    & Accenture

    1:30pm - 2:00pm

    Ulta Beauty & Accenture

    Elevating operations: Ulta Beauty's move to SAP S/4HANA

     

    Discover Ulta Beauty's transformation with SAP S/4HANA, enhancing operational efficiency and setting the stage for future growth. Explore new and enhanced capabilities including real-time inventory visibility. Learn how teams collaborated to work through challenges, plus how these improvements foster continuous innovation and contribute to business success.

     

    Speakers:

    Natalie Fong, Sr. Director, Business Initiatives and Transformation, Ulta

    Sri Gumastha, SVP Enterprise Systems, Ulta

    Jill Standish, Global Retail Industry Lead, Accenture


  • 2:00pm

    Tractor Supply

    Company

    2:00pm - 2:30pm

    Tractor Supply Compay

    TSC & Me - Empowering the workforce by transforming team experiences with AI integration

     

    Tractor Supply Company, the largest U.S. rural lifestyle retailer, is driven by a strong culture and proven track record of growth. Learn how innovative tools like Team Member AI Platform and SAP SuccessFactors solutions enhance HR with generative AI, mobile learning, time tracking, and enterprise notifications, offering a smooth anytime, anywhere experience.

     

    Speakers:

    Srikanth Kishan, Director - Enterprise Applications, Tractor Supply

    Melissa Williamson, VP - HR, Tractor Supply

    Praful Karanth, Executive Advisor Retail, SAP


  • 2:30pm

    Trulieve

    2:30pm - 3:00pm

    Trulieve

    Driving growth and efficiency: Trulieve’s success with SAP

     

    Trulieve, a premier U.S. cannabis operator, is primed for growth with a strategic hub model that amplifies its presence in key markets. By leveraging SAP S/4HANA across its operations, Trulieve enhances efficiency, helps ensure regulatory compliance, and optimizes financial reporting—delivering value and smooth operations across its expanding network.

     

    Speaker:

    Nicole Zimmerman, Sr. Director, Trulieve


  • 3:00pm

    Fossil & NewStore

    3:00pm - 3:30pm

    Fossil & NewStore

    Inside Fossil's unified commerce strategy with SAP and NewStore

     

    Discover how Fossil Group transformed operations and retail experiences across 19 countries with SAP and NewStore. By unifying systems, Fossil empowered associates with real-time data, streamlining checkout, boosting conversions, and elevating customer journeys. Don’t miss this fireside chat for insights into its unified commerce strategy.

     

    Speaker:

    Robin Beighley, VP Retail Stores, Operations & Real Estate, Fossil

    Cailin Broccoli, Director Omnichannel Success, NewStore


  • 3:30pm

    PANDORA

    3:30pm - 4:00pm

    PANDORA

    How clean core boosts PANDORA’s business transformation journey

     

    Discover how PANDORA is advancing its business transformation with SAP S/4HANA, simplifying processes, reducing complexity, and shaping future-ready stores. Learn how best practices, the clean core initiative, and integration with SAP Signavio and SAP Cloud ALM solutions accelerate PANDORA’s journey toward agility and operational excellence. 

     

    Speakers:

    Mariane Heidingsfelder, VP, Business Transformation, SC, Product & Colleague Technology, PANDORA


  • 4:00pm

    The Tile Shop

    & DataXstream

    4:00pm - 4:30pm

    The Tile Shop & DataXstream

    Strategies to bridge the customer experience gap

     

    Employees play a crucial role in customer service. Most technology cannot handle the complexity of B2B sales, which require smooth customer interactions, follow-ups, and complex payments.  Learn how SAP S/4HANA along with DataXstream’s robust OMS+ platform enabled The Tile Shop to simplify its complex sales processes and deliver a cohesive customer experience.

     

    Speakers:

    Christopher Davis, CIO, The Tile Shop

    Tim Yates, CEO, DataXstream


  • 10:00am

    SAP &

    The Hershey Company

    10:00am - 10:30am

    SAP & The Hershey Company

    Consumer products and retailer collaboration to deliver stronger value

     

    Consumer product manufacturers and retailers need to collaborate and develop ecosystem partnerships to deliver enhanced value and profitable growth. Whether it’s reimagining products, delivering new business models, or achieving sustainability goals, a strong data foundation and a scalable, agile core that breaks down organizational silos are essential to driving innovation.

     

    Speakers:

    Shady Ghattas, Global Vice-President & Head of Consumer Products Industry Business Unit, SAP

    Peter Charette, Director of Transformation, The Hershey Company

     


  • 10:30am

    The Hershey Company

    & Enterra

    10:30am - 11:00am

    Hershey & Enterra

    Continuously improving commercial technologies to stay best in class

     

    The Hershey Company made significant investments in technology to become the partner of choice for its retailers. It unleashed a new ecosystem with SAP S/4HANA, continuous improvement initiatives using the SAP Trade Promotion Management application, and enterprise AI from Enterra. This combination allows Hershey to respond to retailer needs faster with value-generating recommendations.

     

    Speakers:

    Peter Charette, Director of Transformation, The Hershey Company

    Stephen DeAngelis, President & CEO, Enterra Solutions, LLC


  • 11:00am

    Carhartt & inriver

    11:00am - 11:30am

    Carhartt & inriver

    How Carhartt transforms product data into a seamless customer experience

     

    Anna Cole, director of global digital operations, reveals Carhartt’s journey that streamlined business processes to reach global markets faster by transforming product data into a smooth customer experience across channels. Find out how Carhartt leveraged SAP ERP, SAP Commerce, and inriver’s composable product information management software.

     

    Speaker:

    Anna Cole, Director of Global Digital Operations, Carhartt

    Rohit Goyal, CEO, inriver


  • 11:30am

    DYSON & Zoovu

    11:30am - 12:00pm

    DYSON & Zoovu

    Optimizing e-commerce experiences through end-to-end product discovery

     

    Learn how Dyson drives improved conversion rates and a better customer experience by embracing a holistic product discovery strategy that includes search and guided selling. Our panelists will discuss how a composable architecture enables Dyson to adopt the ideal technologies to achieve its desired business outcomes.

     

    Speakers:

    Stuart Frelick, Head of Global Retali Product, Dyson Limited


  • 12:45pm

    Estee Lauder

    12:45pm - 1:15pm

    Estee Lauder

    Cutting costs and driving innovation with technical debt management

     

    Adopting new technology can be exciting—but it can also lead to growing complexity, technical debt, and costly redundancies. Without proper visibility, you may spend valuable resources on inefficiencies instead of innovation. Learn how SAP LeanIX solutions helped Estée Lauder streamline its IT portfolio, cut costs, and refocus resources on driving transformation.

     

    Speaker:

    Dawit Lessanu, Chief Architect and Executive Director of Enterprise Architecture, Estee Lauder


  • 1:15pm

    Asurion & Uberall

    1:15pm - 1:45pm

    Asurion & Uberall

    Beyond algorithms: Customer-centric SEO as the key to long-term success

     

    Join Julian Hooks, senior manager of SEO at Asurion, and Krystal Taing, VP of solutions at Uberall, as they explore the transformative power of customer-centric SEO. Learn how to align your SEO strategy with Google's evolving algorithm and build long-lasting organic growth as well as strategies to integrate SEO with customer experiences to future-proof your business.

     

    Speaker:

    Julian Hooks, Sr. Manager of SEO at Asurion

    Krystal Taing, VP of Solutions at Uberall


  • 1:45pm

    SAP

    1:45pm - 2:15pm

    SAP

    Driving Business Transformation in Retail with SAP

     

    In just 20 minutes, explore how SAP’s LeanIX, Signavio, and WalkMe solutions empower Business Transformation. Learn to optimize processes, boost team adoption, and enhance decision-making to position your retail business for success.

     

    Speaker:

    Steve Mauchline, Retail Business Architect, SAP


  • 2:15pm

    EverBlue & SAP

    2:15pm - 2:45pm

    EverBlue & SAP

    Transforming retail with SAP S/4HANA Cloud Public Edition at Worldwide Golf

     

    Join us for an engaging panel session where EverBlue's CIO, Fabio Casanova, will share insights into the company’s ongoing journey implementing SAP S/4HANA Cloud Public Edition for Worldwide Golf Shops. Discover how EverBlue is navigating the challenges and opportunities of digital transformation in the retail industry.

     

    Speaker:

    Fabio Casanova, CIO, EverBlue

    Patrick Muyal, Customer Officer Consumer Industries, SAP


  • 2:45pm

    SAP

    2:45pm - 3:15pm

    SAP

    Harnessing AI for enhanced customer experiences and operational efficiency in retail

     

    Explore AI’s transformative impact on the retail industry and real-world applications of AI that are reshaping customer experiences and driving operational excellence. Key topics include personalized recommendations, dynamic pricing, inventory optimization, and automated customer service. Discover the future of retail and learn practical strategies for implementing AI in your business.

     

    Speaker:

    Sandra ten Brink - AI Strategist, SAP


Featured on the NRF Big Idea Customer Stage
Logo for Ulta Beauty

Monday, January 13, 2025
11:45 AM - 12:15 PM
Expo, Level 3, Expo Stage 4

Unlocking New Paths to Growth with Ulta Beauty 
 
Discover how Ulta Beauty, the largest U.S. beauty retailer, embraces innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can streamline operations, reduce complexity, and rapidly transform insights into actionable strategies for growth.

 

We look forward to

meeting you in New York!

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