Driving superior customer service by enabling “buy in store, return online”

Asics has grown into one of the world’s leading producers of high-quality footwear, apparel, and equipment. Attendees gained insights into how SAP solutions enable global transformation and how Asics uses the SAP Intelligent Returns Management solution to offer consumer in-store experiences and services, paired with a seamless and convenient online-return process.

Bosch power tools drills into customer needs to drive digital transformation

Bosch Power Tools needed a way to highlight product capabilities and remove technical jargon. Attendees learned how it digitalized experience online by combining the Zoovu AI content discovery platform with SAP Commerce Cloud. Digital advice with a human touch has resulted in a 211% conversion increase, 6x growth in average order value, and 90% engagement improvement.

Topgolf Callaway brands accelerates global growth with SAP and GK Solutions

Topgolf Callaway Brands Corp. is a global technology-focused entertainment company that connects people through the experiences they create. Flawless customer experience is nonnegotiable. Attendees learned how the company has leveraged a comprehensive retail suite from SAP and GK Software SE to provide rapid time to value as the company continues its commitment to grow.

Digital transformation helps Carhartt meet customer demand

Session attendees learned how Carhartt Inc., a 130-year-old global workwear and apparel brand, is investing in SAP technology to drive the brand’s digital transformation journey across its retail, wholesale, and direct-to-consumer e-commerce business with the goal to create a winning strategy that will provide a fantastic experience for its customers.

Delek CX: speed up your customer experience energy

Israeli energy company Delek Group chose the SAP Customer Experience (SAP CX) portfolio to get real-time visibility and understanding of the customer so it can give the right-value best offer in every interaction. Focusing on retail growth, the company sees results with the SAP Sales Cloud, SAP Service Cloud, SAP Customer Data Platform, and SAP Emarsys solutions.

The omnichannel difference: how the most customer-focused companies win shopper loyalty

We’ve all heard the call to have a more omnichannel strategy, but does an omnichannel approach actually contribute to revenue growth, loyalty, and improved customer experience? During this session, attendees were inspired through a retailer’s view into “The Omnichannel Difference,” a commissioned study conducted by Forrester Consulting on behalf of the SAP Emarsys organization.

A grocer's transformation to a data-driven organization: Ingles Markets Inc.

Modern grocers need to make decisions quickly and accurately. To optimize their business processes and provide a personalized, differentiated experience to customers, they need instant insights where the decisions are made. Attendees learned how a leading grocer delivered a strategy to harness data and analytics powered by SAP S/4HANA and the SAP Analytics Cloud solution.

How Lids uses automation to create faster, hyperpersonalized experiences

Attendees learned how American headwear retailer Lids Inc. uses conversational AI to augment SAP SuccessFactors solutions, speeding hiring processes to keep candidates engaged 24x7. They heard how its assistant "Olivia" has increased applicant flow by over 130% and can schedule interviews in two minutes or less. Automation has also freed Lids’s recruiters from routine tasks.

How smart brands future-proof growth through customer advocacy

Executives from Mention Me, a referral marketing platform, and sporting goods company Puma revealed how brands are harnessing the power of their brand fans to turn customers into their most effective marketers – all while gathering rich first-party referral data that amplifies their entire marketing technology stack. Attendees learned how they can do the same.

The future of loyalty: driving better relationships, more retention, and higher revenue

Consumer research reveals that brand loyalty has increased, but the question is why. Attendees discovered the latest research from the SAP Emarsys team on loyalty trends, and explore omnichannel marketing strategies that deepen customer relationships, improve retention, and drive business growth faster than ever before.

How REWE production division reached the peak with project olymp

The REWE meat and bread production division of REWE Group has begun its digital transformation journey toward SAP S/4HANA. Attendees heard from the company’s project manager about how he led the division through successful change management and embodied the motto of "no person left behind." Discover REWE’s lessons learned along the way.

The KADEWE Group: luxury department stores go omnichannel

The KaDeWe Group is one of the oldest luxury department store brands in Germany, founded in 1907 in western Berlin. KaDeWe is on a journey to be a real omnichannel player, focusing on the customer, independent of which “channel” they use. Attendees heard KaDeWe discuss change management, standardization, and the way a cloud-based ERP has fueled its transformation.

Transformation shapes modern customer and employee experiences at Walgreens

Pharmacy retailer Walgreens Boots Alliance Inc. needed efficient processes and real-time visibility into operations to deliver exceptional customer experiences in 9,100 Walgreens stores. Attendees learned how transformation modernized core business processes to empower all levels of the organization to manage growing complexity and navigate changing consumer demands.

Optimizing forecast and replenishment: learnings from 125 million hoagies

Wawa Inc., a U.S. East Coast–based convenience retailer, prepares, delivers, and serves over 125 million hoagies across more than 950 stores each year. Attendees learned how Wawa is innovating its forecasting and replenishment processes to respond to customer demand by leveraging process, technology, and change management to deliver increased sales and margin.

WOW Shop: a place where the physical and digital meet

Dimas Gimeno's goal is to make retail exciting again with WOW Shop – a vision that is fully connected with our vision of the Intelligent Enterprise. We enable a "retail reset," thanks to a combination of intelligent technologies and industry cloud solutions from SAP that integrate back- and front-office processes and form the backbone of WOW Shop.