Join SAP at OMR Festival
Bring your AI game to the next level.
May 5–6, 2026
Hamburg, Germany
Hamburg Messe + Congress | Hall A4, Booth D02
Marketers call the shots. Agents cover the court.
Join SAP at OMR, the leading conference for digital marketing innovation, as we bring a new era of customer experience to life with AI. Learn how Joule orchestrates customer journeys in real time. Discover how unified data builds loyalty. And connect with SAP leaders and CX experts to gain insights you can apply immediately. You'll leave with the latest tools and strategies to bring your AI game to the next level.
Book your private appointment with one of our experts now, exchange ideas on SAP Customer Experience and find out more about success stories of our customers.
Reasons to Attend
- Hear real-world customer success stories brough to life by our CX partners.
- Join our masterclasses to see how SAP Business AI turns insight into action across marketing, commerce, and service.
- Kick off OMR with us as our exclusive booth party on Day #1, 6:00pm.
- Dive into inspiring discussions, curated tours, and high-impact networking throughout the event.
- Stop by the Paddle Court to see performance and precision in motion-and discover how the same principles power winning customer experiences.
Booth Features
Welcome to the Club Experience – come visit us in Hall A4, at Booth D02
Practice Your Game with Wilson
Test your skills, challenge your friends, and learn how Wilson works with SAP to create long lasting loyalty.
Refresh and Connect
Enjoy a cup of Nespresso coffee while networking.
Turn your Badge into an Adventure
Get your exclusive personalized tote bag by redeeming points throughout our booth.
Play like a Pro: Join us at the SAP court and bring your best padel game! Located in Hall A4
Explore technology, stay hydrated, and feel the buzz, on and off the court.
SAP is proud to collaborate with these brands.
