Join SAP at OMR Festival
Bring your AI game to the next level.
May 5–6, 2026
Hamburg, Germany
Hamburg Messe + Congress | Hall A4, Booth D02
Marketers call the shots. Agents cover the court.
Join SAP at OMR, the leading conference for digital marketing innovation, as we bring a new era of customer experience to life with AI. Learn how Joule orchestrates customer journeys in real time. Discover how unified data builds loyalty. And connect with SAP leaders and CX experts to gain insights you can apply immediately. You'll leave with the latest tools and strategies to bring your AI game to the next level.
Book your private appointment with one of our experts now, exchange ideas on SAP Customer Experience and find out more about success stories of our customers.
Reasons to Attend
Learn how Joule orchestrates seemless customer journeys in real time.
Connect with SAP leaders and CX experts to gain practical insights
Discover how unified CX and operational data helps build loyalty at scale.
Booth Features
Bring Your AI Game to the Next Level! – come visit us in Hall A4
Start at THE SAP CLUB in Hall A4, Booth D02, where you can explore our AI Innovation Zone, discover interactive activations, and Customer Experience in action. Together with Wilson, we showcase how performance, technology, and customer excellence come together in a dynamic and engaging way. Practice your game here, then play like a pro at THE SAP COURT in Hall A1.
Play like a Pro at the SAP Padel Court! In Hall A1
THE SAP PADEL COURT, invites you to step into the game, connect with others, and enjoy the festival atmosphere. Whether you want to play, recharge between sessions, or simply take in the energy, this is where sport, community, and brand experience meet.
Turn your personal data into action and start your Club Experience. Earn points across the booth and redeem them for your exclusive personalized tote.
Explore the tech. Stay hydrated. Feel the buzz. Join the Club. Play the Court.
Day 1 Agenda
Day 2 Agenda
Bring your party to the next level!
Join the unforgettable SAP booth party during the OMR Festival 2026. Expect nothing but the freshest house music, an epic crowd, and unforgettable vibes.
Tuesday, May 5th starting at 6:00pm. - Hall A4, Booth D02
Do not miss this incredible line up featuring:
18.00-19:30
DJ Jo Van Der Meer
19.30-21.00
DJ Jamek Ortega
21.00-00.00
DJ DUO Andhim