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SAP at OMR Festival
Make your Business Unstoppable
Book your private appointment with one of our experts now, exchange ideas on SAP Customer Experience and find out more about success stories of our customer companies! #OMR25
May 6-7, 2025 at Hamburg Messe, Booth A4 D02
What we do at SAP Customer Experience
The goal is simple: put the customer at the center of your business.
Manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.
- Deliver innovative and engaging e-commerce experiences.
- Automate campaigns and execute them on a global scale.
- Accelerate issue resolution and improve customer satisfaction.
- Streamline sales processes so your sales team can focus on your customers.
How to bring out your best customer experience across every touchpoint with SAP Business AI - come and check it out live in Hamburg!
Check out our SAP Technology Case at our SAP Booth #A4D02
Visit the SAP booth to experience the excitement of SAP solutions at work, powered by SAP Business AI.
Learn how retailers create buzz for new products with a sophisticated, multi-channel approach through integrating social media and personalized email campaigns to deliver experiences. Enhanced by AI, each interaction from the business and customer becomes a meaningful touchpoint, transforming interest into lasting loyalty.
Visit the SAP technology showcase to receive a personalized microchip, like if you were registering as first-time shopper, creating your account for discounts. You will witness the production of your personalized chip card, made by robotic arms.
Once you pick up your card you will have access to a wide range of information about SAP solutions, you will be able to visit the SAP expert bar and use your card to open a world of interaction with SAP and its partners.
Showfloor
The SAP Booth #A4D02
Located in building A4, the SAP booth represents the heart of our SAP Customer Experience work. Containing of a Partner-Area, a Networking-Area and an Expert Bar we are creating a professional get-together vibe with interesting customer insights and showcases.
SAP Expert Bar
Come to our genius SAP Expert Bar to meet with the best skilled experts in the market.
They will address your questions about a range of SAP Solutions:
- SAP CX Solutions: Commerce, Sales, Service and Marketing
- SAP Business Suite Cloud ERP
- SAP Business Data Cloud
SAP Emarsys x PUMA
Whether it’s sneaker enthusiasts, casual shoppers or professional athletes, PUMA inspires a diverse customer base.
With the power of SAP Emarsys, PUMA takes personalization to the next level: data-driven, omnichannel campaigns reach the right audience with the right message at the right time – all based on centrally managed customer data.
Visit our booth and you’ll be in with a chance of winning personalised PUMA products!
Our Partners on-site
Our partners play a central role in showing you the horizon of top-performance and costumer-centric customer experience. Four partners complete our SAP Booth and will present you latest results in Customer Masterclasses on May 8th and 9th.
Arvato Systems is an international IT specialist that supports major companies in Digital Transformation. With strong industry knowledge, in-depth technology expertise, and focus on customer requirements, they develop innovative IT solutions, transition clients into the Cloud, integrate digital processes, and take on systems operation and support.
hmmh is the leading digital agency for Connected Commerce. With 30 years of experience, we create innovative eCommerce, PIM, CRM and marketing solutions. We combine strategy, technology, and creativity to deliver seamless digital experiences – from consulting to implementation.
For 25 years, NETCONOMY has helped companies become market leaders through digital channels. With deep business understanding, a data-driven approach, and cutting-edge technology, we craft unforgettable experiences. Today, our 500+ experts deliver end-to-end solutions, driving success at every step.
SYBIT is Europe's leading full-service provider for customer experience (CX) with comprehensive expertise in business consulting, process consulting and solution consulting. As a strategic partner, SYBIT supports companies in designing customer-centric processes and implementing innovative solutions along the entire customer journey. With over 25 years of experience and as part of NTT Data Business Solutions, SYBIT is driving digital transformation forward in the long term. We create Customer Experience Champions!
Join SAP Session on Red Stage
Remixing the Rules: Parallels Between House Music and Software Innovation
Innovation in the software industry isn’t just about building products—it’s about creating value and redefining how we experience the world. Drawing inspiration from the world of house music, this keynote explores how the ethos of remixing—combining structure, creativity, and collaboration—shapes the future of software. Just as house music producers craft beats that resonate on a global scale, software innovators can harness iterative design, audience insight, and boundary-pushing creativity to deliver transformative industry solutions. By connecting the rhythm of innovation with tangible outcomes, we’ll uncover how businesses can lead with purpose, generate value, and orchestrate experiences that truly matter.
Andre Bechtold
President Industries & Experiences
SAP
Sessions
- Tuesday, 6th May
- Wednesday, 7th May
Three companies. Three industries. And no more silos.
with SAP Partner Sybit
The whoom factor: customer loyalty that grows with you.
with SAP Partner hmmh
Scoring Loyalty - How 11teamsports turns CX into a Game Changer
with SAP Partner Sybit
Be excited for these SAP Executives
Dirk Häußermann
Business Suite Leader MEE
SAP
Alexander Kläger
Presdient MEE
SAP
Julia Knutti
Chief Revenue Officer Customer Experience MEE
SAP
Kerstin Köder
Chief Marketing Officer MEE
SAP
Sven Mulder
Managing Director Germany
SAP
Maša Schmidt
Head of Marketing Germany
SAP
SAP Party
Make your Business Unstoppable with SAP and enjoy this Unstoppable Party!
Join the SAP Epic Party at OMR Festival 2025. We will bring you an electrifying night of deep bass, soulful grooves, and non-stop house beats with DJane 2Elements behind the decks!
Expect nothing but the freshest house music, an epic crowd, and unforgettable vibes. Whether you’re into deep house, tech house, or classic grooves, we’ve got you covered.
Contact
I am Fernando Sanchez-Mayoral and your contact person for SAP at OMR.
Do you have any question?
Contact me with this email: sap_omr_info@sap.com