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Welcome to Barcelona, the gateway to harnessing your cloud potential together with SAP!
Join us March 18-20 at the Fira Barcelona for the SAP Partner Summit for Midmarket. This is your chance to unlock growth, network with SAP leaders, and experience cutting-edge strategies for driving success in the midmarket and SMB space.
Please note, you can book your hotel for the conference through the official registration page or through the event hotel site.
Official Summit Address:
Av. Joan Carles I, 64 08908 L’Hospitalet de Llobregat Barcelona
Align on go-to-market strategies, map territories, explore development fund opportunities, and refine business/marketing planning.
Discover the latest product roadmaps, explore hands-on demos, and complete presales validation for SAP S/4HANA, SAP BTP, SAP Business One, and more.
Dive into cross-functional topics relevant to all partner roles, including partner program updates, tools and resources for success, co-innovation opportunities, and strategies for navigating SAP’s partner ecosystem.
SAP's commitment to partner success, partnership strategies, regional priorities, and the future of collaborations.
Featured Speakers:
Karl Fahrbach
Susanne Diehm
Rafael Brugnini
Overview of the latest industry trends, future directions for cloud technology, and SAP's strategic vision for the ecosystem for SAP S/4HANA Public Cloud and SAP Business One.
Jonathan Rhodes
Oliver Bahner
Sapna Ramaiah
Claus Gruenewald
Key marketing strategies that have proven successful for SAP partners within the evolving Cloud Landscape and Digital Transformation, and highlighting opportunities for co-innovation between SAP and its partners.
Andrew Kisslo
Geraldine McBride
SAP Partner Speakers
As pioneers of enterprise resource planning, SAP has continuously evolved, adapting to dynamic industry needs and expanding our portfolio to meet the growing demands of businesses. Learn how SAP addresses the needs of all the buying centers with unparalleled applications, unmatched data and unrivaled AI.
Focus on SAP S/4HANA Public Cloud and other cloud solutions.
Marcus Venth
Cross-Solution, recommended for both SAP S/4HANA and SAP Business One Partners.
Featured Speaker
MyWave AI
Learn how the Digital Discovery Assessment (DDA) is expanded to cover the SAP portfolio, how you can leverage the DDA for a successful sales cycle and start the implementation phase with confidence, and get a sneak preview on the roadmap.
Featured Speaker:
Ruben Mellema
Learn about SAP Business One product roadmap and key innovation highlights from recent releases and beyond.
For SAP Business One Partners.
Peter Dominik
Learn about SAP Business One Partner Managed Cloud roadmap and innovations highlights.
Guy Sujetzki
Join us to explore how SAP is empowering partners by providing the transition path from SAP Business ByDesign and SAP Business One to SAP S/4HANA Cloud. This session provides you resources and assets for successful transitions and also a collaborative platform to share knowledge and best practices. Get a holistic overview into SAP's transition strategy with the "Cloud Transition Factory" and take the opportunity to connect with SAP experts and transition customers & partners to get insights.
Cross-Solution, recommended for both SAP Business One Partners and SAP Business ByDesign Partners looking to learn more about SAP Cloud solutions.
Mahesh Holenarasipura
Learn about SAP Business One web client roadmap and key innovations highlights in Feature Package 2502 and beyond.
Ari Schapira
Learn about SAP Business One web client extensibility roadmap and key innovations highlights (UI API) in Feature Package 2502 and beyond
Guy Hasson
This session will show you what has been done for SAP Business ByDesign since the last summits as well as what's in store for ByDesign in future.
Kristoff Schneider
In this session, we introduce you to Joule in SAP S/4HANA Cloud Public Edition. Joule, the AI copilot from SAP, revolutionizes the way you interact with your SAP business systems. With Joule, you can work faster, gain intelligent insights, and achieve better results by expressing your business needs in natural language. We present the current and future capabilities of Joule in SAP S/4HANA Cloud Public Edition.
Featured Speakers
Milena Zahn
Maryvonne Kreim
In this session you will learn how to utilize SAPs pre delivered accelerators to speed up your customer implementations.
Oren Shatil
Khaled Musilhy
Explore the strategic vision of Autonomous Finance, focusing on intelligent automation, real-time insights, and predictive analytics powered by Artificial Intelligence to enhance agility, accuracy, and strategic decision-making in finance.
Marc Astor
We are going to explain the concept of Localization as a Self-Service for SAP S/4HANA Cloud, use cases and building blocks. An important aspect is extensibility – which can be multi-faceted. This extensibility is provided by SAP’s partners who have a really crucial role in the LaaSS domain. Finally, we would like to show the widespread adoption and dive into some examples of customers already using it.
Ines Melich
Generative AI and the flexibility to customize applications to meet customer needs are key capabilities for the market success of scalable partner solutions. This session explains how to integrate and use the SAP AI Core Service and the Generative AI Hub, and how to realize customer-specific extensions in multi-tenant partner SaaS solutions.
Knut Heusermann
Except SAP Business One partners participating in additional breakout sessions and the SAP Business One Fireside Chat
Learn more on how to leverage the latest Analytics capabilities in the SAP Business One web client.
Avinoam Fraenkel
Learn more on how to leverage Electronic Documents Management in SAP Business One.
Ingrid Macova
For SAP Business One Partners only.
Joost Tigelaar
Learn more on how to leverage Microsoft 365 integration capabilities (incl. Outlook 365) in SAP Business One Web Client.
Ganna Hrivnakova
See various use cases how SAP Business One can leverage the SAP Business Technology Platform.
Darius Heydarian
Strategies and tools to boost sales performance and close deals faster. Best practices for managing and growing cloud subscription revenues.
Building a best-in-class delivery practice for GROW with SAP involves creating a streamlined and efficient approach to implementing SAP solutions that drive value for customers. Key elements of this practice include establishing clear methodologies, leveraging SAP’s cloud-based offerings for scalability, and ensuring strong cross-functional collaboration between sales, consulting, and technical teams.
Michael Abbonizio
Collaborative sales strategies between SAP and partners + partner-partner, and building autonomoy for sales readiness.
Recommended for all attending SAP Partners including Midmarket and SME partners, solution agnostic.
Strategies for producing engaging and impactful marketing content. Utilizing data to drive effective marketing strategies and decisions, and how to tailor marketing efforts to meet the unique needs of individual customers.
Featured Speaker Erica Moore
The four things you absolutely need to know to run a successful marketing campaign. Successful marketing requires that you have fundamental tools, tactics,& resources in place BEFORE you launch your campaign. This session takes viewers thru the 4 key elements that marketing teams need to implement to optimize their demand gen efforts. It will also show you the SAP resources you should consider including in your strategy.
Augosto Loureiro
Megan Pfaffenberger
Learn the essentials of turning customer wins into powerful success stories and selling tools. Discover how to find the right customers, craft compelling narratives, and amplify their impact to drive results. Leave with practical tips to elevate your storytelling game and inspire your audience.
Josh Coleman
SAP Partners are disrupting their own premises by adopting SAP Business Technology Platform to build apps and extend SAP processes through seamless integration. Be you focused on large customers or in the SME segment, integrating your solutions with SAP S/4HANA Cloud or SAP Business One, learn how this move alongside certifying solutions in line with SAP’s strategy are proving to be a game changer.
Cross Solution, recommended for both SAP S/4HANA and SAP Business One Partners.
Shmila Malik
Vivian Pilato
Jake Eisbart
How to create a consulting practice around SAP Cloud offerings. Enhancing customer experience, optimizing customer journey, and retention using SAP solutions.
Latest updates and features in SAP S/4HANA Public Cloud; new strategies, product roadmaps, and AI.
Vivian Wang
Product Truth and Direction for 2025 - In this session we will highlight how SAP enables you to scale end to end business opportunities with modern Q2C capabilities with a superb and now AI boosted user experience. We will provide powerful facts you need to know regarding how SAP's capabilities in Q2C including CPQ, Service Contracts, Sales, Billing and Subscriptions are evolving to meet your current and future opportunities.
David Eastlund
Help customers optimize their solution goals through enterprise-wide connectivity and automated processes.
Niki Scaglione
Learn about SAP Business One Life Cycle Management roadmap and innovations highlights (incl. Identify and Authentication Management) in Feature Package 2502 and beyond.
Learn more on how to setup and leverage user-defined values (UDV) capabilities in the SAP Business One web client.
The need for SAP suites is clear and the value our suite brings to customers is unmatched. Learn about SAP's vision to deliver a Fast, Agile, Flexible, Integrated, Unified SAP Solutions to bring out the best in our customers.
Learn about SAP's industry strategy for S/4HANA Cloud Public Edition and upcoming new roadmap innovations for customers across verticals like Banking, Public Sector, Retail, Automotive, Mill Products and many more. Get to know how ecosystem partners can be successful through industry messaging and extensibility.
Lucas Timm
Automate business processes with proven pre-build integrations for SAP Integration Suite and SAP S/4HANA Cloud Public Edition. In this session you will see on how easy it is to setup and run integration of S/4HANA Cloud Public Edition to one of most popular ecommerce systems, as well you will be able to see the roadmap of upcoming pre-build integrations and connectors for SAP Integration Suite and S/4HANA Cloud Public Edition.
Maciej Fuchs
Learn more on the latest localization and legal compliance capabilities in SAP Business One for EMEA/EU region.
Join an open discussion and provide your feedback regarding SAP Business One web client extensibility (UI API).
Shai Berkenblit
SAP S/4HANA Cloud Public Edition brings Finance, HR, and Professional Services Automation together. In this session, you will learn about the project-to-cash business scenario and how it is highly-integrated with other SAP products like SuccessFactors. A special focus will be on available and upcoming Business AI capabilities, designed to assist project managers, resource managers, and billing clerks.
Ingo Feucht
To ensure smooth transformation to the cloud and full coverage of all your business needs it’s important to maintain clean core and ensure that any scope beyond fit to standard is covered with the right extensibility option and technology. In this session you will learn how to identify the right option to utilize for your business needs (Demo will be included).
Amitha Kamath
Customers expect comprehensive and integrated end-to-end business process coverage to run their business efficiently.
Get to know our standard E2E scenarios that will accelerate the onboarding and implementation journey of product-centric customers:
1. Produce and Sell Standard Products (PSSP) – based on the Make-to-Stock scenario
2. Lot Size-of-One (LS1) – based on the Make-to-Order and Configure-to-Order scenarios
3. Engineer Projects and Systems (EPS) – based on the Engineer-to-Order scenario
Jens Drewer
Jakob Schneller
Join us to explore how you can build cutting-edge AI extensions with SAP Build. In this session, we'll not only show what is possible today but also glimpse into the future with Joule Studio and Agentic AI. Learn why SAP Business Technology Platform stands out as the optimal choice for your AI initiatives compared to other platforms. Walk away inspired and equipped to transform your business processes.
Focus on SAP Cloud Solutions.
Boris Andree
Learn about the latest and upcoming learnings and tools for web client usage and extensibility.
In this session you will learn about the breadth of project management capabilities in SAP S/4HANA Cloud Public Edition. A special focus will be on the enhanced integration of project financial and logistical control, complemented by project execution and resource management capabilities in a modular fashion.
In this session you will learn how to identify opportunities to build partner solution based on the business needs (Vertical industry solution, localization, additional functionality) including introduction to the full process. We will introduce the partner opportunity maps and help you understand the process of building an extension including all GTM and monetization aspects (Demo will be included).
Michael Schulz
In this session you will learn how intelligent AI-assisted features and ways in collaborating with your coworkers and customers support you in completing your daily activities in a mored delightful and efficient way. The session will explain what is currently available and how it can be used and what is currently in beta testing and planned to be available in the next release. The session includes demos for all mentioned features.
Christian Hoffmann
Learn about the latest Customer Influence results and join an open feedback round with the SAP Business One product management team, including insights into the SAP Business One community.
Learn how to calculate and estimate the BTP costs of partner SaaS solutions and understand how to benefit from economies of scale. This session will walk you through costing examples for web applications based on SAP Build Apps, automation bots and workflows based on SAP Build Process Automation, and full-stack multi-tenant SaaS applications based on SAP Build Code.
Learn more about SAP Concur Solutions for SME and midmarket customers.
Robin
See how SAP Build Apps can be leveraged as rapid in-app extension development for SAP Business One Web Client​ with simplified data access and management​ and reduced Total Cost of Ownership.
Learn more about how to make the best of your SAP Business One Web Client.
This session will provide an in-depth technical exploration of transitioning from SAP Business ByDesign or SAP Business One to SAP S/4HANA Cloud, Public Edition. We will cover the critical steps involved in this migration, including scope movement, data migration, integration scenarios, and key points to create your extensions. You will gain insights into best practices, common challenges, and effective strategies for a successful transition.
Cross Solution, recommended for both SAP Business By Design and SAP Business One Partners looking to learn more about SAP S/4HANA Public Cloud.
Monica Pimiento
SAP Build Code. SAP BTP Cloud Application Programming Model.
Jason Gabor
Learn how the Digital Discovery Assessment (DDA) is expanded to cover the SAP Business Suite, how you can leverage the DDA for a successful sales cycle and start the implementation phase with confidence, and get a sneak preview on the roadmap.
An overview of Partner Led Territories and the importance of Partner Autonomy in North America
Annie Busch
Chelsea Schmidt
Unique challenges and opportunities that midmarket companies face in their cloud journey. It will offer practical insights and advanced strategies to help SMEs leverage cloud technology to drive growth, innovation, and competitive advantage. CMI Update for B1 partners, Accelerate for GROW: Implementation tools, guidance and frameworks for success.
An executive panel discussion on the importance of the Customer Value Journey and optimizing each stage of the customer experience can drive long-term success.
Learn how expanding into new solution areas can drive cross-sell opportunity and help you capitalize on higher win rates, larger deal sizes and shorter sales cycles.
Angela Lee
One Fund to simplify process, guidelines, and spend, increasing efficiency and speed or approval and reimbursement. Followed by the DF Planning hands-on-workshop session delivered by a Funds Manager in each region.
Erik Van Nipsen
This exclusive closed-room discussion brings together partner leaders and business development professionals to discuss advanced strategies for scaling and optimizing your digital business development practice. Share insights on structuring teams, refining processes, and leveraging the right tools to drive measurable pipeline growth and revenue impact. This is an ideal session for those responsible for managing or overseeing BDR teams and driving pipeline growth within their organization. Join the conversation today!
John Scola
Teny Walker
An interactive workshop in which we will discuss the importance of Partner Autonomy and facilitate a roadmapping exercise to increase partner autonomy across all elements of the customer value journey.
For SAP Cloud Solutions.
Discover how to lead impactful design thinking workshops tailored to your customers' AI needs. This session equips SAP partners with the tools and techniques to unlock innovation and deliver value-driven solutions.
Andrew Steane
Passage2GROW empowers SAP Business ByDesign (BYD) and SAP Business One (B1) partners to expand their portfolios with SAP S/4HANA Public Cloud. It provides a structured pathway and Development Fund to streamline transformation.
Recommended for all SAP Business One and SAP Business By Design partners looking to transition their partner business.
Isabel Ostermeier
Join this session to gain the knowledge, resources, and connections needed to drive your 2025 transformation with confidence.
Recommended for all SME Partners.
This open discussion will be a collaborative brainstorming session to identify ways to make the transition process more efficient, faster, and cost-effective. The insights gained will serve as a foundation for developing additional accelerators for existing and future assets.
You've learned about SAP's new One Fund approach, now work with a regional funds manager to allocate your Development Funds and plan for the most impactful campaings.
In this session we will equip partners with valuable resources to deepen their understanding of their market, including CMI Market Insights, SAP Sales Plays, Competitive Battle Cards, and Crystal Ball. Additionally, in collaboration with the marketing team, we will share best practices for building an effective marketing plan and explore campaign content and demand generation (DG) programs designed to support partners in executing impactful demand generation strategies. By combining market insights with actionable tools, partners will be empowered to drive successful campaigns and achieve measurable results.
Denise Gonclaves
Leads: Ann Helsdingen and Summer Rechi