José Guillamón is a dedicated professional with a diverse background in trade and innovation. He is currently part of TRANSTRADE’s team, a buoyant international FMCG distributor, where he has held various roles as responsible for Business Intelligence, Continuous Improvement, and Brand Management. His work at TRANSTRADE focuses on enhancing operational efficiency. He first served as a Trade Advisor at Spain's Economic and Commercial Office in Bratislava, where he helped Spanish companies understand the Slovak market and assisted them with their market entry strategies. Following this experience, he has also worked as an innovation consultant in Madrid, supporting companies in business innovation and digital transformation. As a keynote speaker at this conference, José will draw on TRANSTRADE’s experience to share insights on the company’s decision to choose SAP, the process of finding a suitable partner and solution, their current implementation journey, and future ambitions for the system.