Use the insights below to build your business case for attending SAP Connect Day for Consumer Industries on February 18, 2026.
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Gain Competitive Intelligence from Real-World Transformations
This event will let us hear directly from Blue Diamond, Red Bull, and REI as they share candid insights into their strategic decision-making processes—from securing leadership buy-in and building business cases to navigating complex technology modernizations. These aren’t theoretical frameworks; they’re real-world approaches to AI adoption, supply chain optimization, and customer experience innovation that delivered measurable results. We'll return with five to seven actionable takeaways we can immediately apply to our own transformation initiatives.

Access Practical Use Cases That Solve Today’s Challenges
This event addresses the same pressures we face: demand volatility, operational inefficiencies, workforce constraints, and rising customer expectations. We’ll learn how Red Bull achieved breakthrough results in AI-driven execution and warehouse automation, how Blue Diamond advanced their digital supply chain and forecasting capabilities, and how REI is leveraging technology to reinvent membership and deliver elevated customer experiences—all while maintaining their purpose-driven values. These proven strategies are directly transferable to our business context.

Network with Decision-Makers Facing Similar Transformation Journeys
We’ll connect with consumer industry leaders navigating comparable challenges, whether they’ve completed major platform migrations or are evaluating their next steps. The intimate format encourages peer-to-peer learning through structured networking breaks, demo stations, and collaborative sessions—providing relationships and insights that extend well beyond the event itself. This is an opportunity to learn from both successes and lessons learned that can accelerate our own roadmap and reduce implementation risk.

SAP Labs, 135 Townsend St, San Francisco, CA 94107

This year’s SAP Connect Day is proudly sponsored by EverBlue Partners and Tricentis, two organizations deeply committed to advancing innovation in your industry.

• EverBlue Partners is a strategy and technology advisory firm that helps retailers and consumer goods companies accelerate transformation with SAP-powered solutions. Their expertise in analytics, Enterprise Resource Planning (ERP), and customer engagement ensures that organizations can unlock measurable business outcomes while reducing risk in large-scale digital initiatives.
• Tricentis, a global leader in AI-powered test automation and quality engineering, enables consumer goods and retail companies to deliver innovation faster and with confidence. With strong alignment to SAP’s transformation programs, Tricentis ensures enterprises can modernize core systems, reduce time-to-market, and achieve operational excellence at scale.

Together with SAP, these sponsors bring practical insights, proven methodologies, and enabling technologies to help Consumer Goods leaders thrive in an era defined by disruption, consumer expectations, and sustainability imperatives
 

Secure your spot at this exclusive gathering of consumer industry leaders. With limited capacity at SAP Labs San Francisco, registration is on a first-come, first-served basis. Don’t miss this opportunity to gain actionable insights from Blue Diamond, Red Bull, and REI, connect with peers navigating similar transformations, and explore innovations that can accelerate your strategic initiatives. Complete your registration now to confirm your attendance for February 18, 2026.