Join us in Amsterdam!

SAP Partner Summit for EMEA and MEE
19 – 21 October 2026  |  RAI Amsterdam 

venue

Symphony of success: The rhythm of the Autonomous Enterprise

woman playing violin

Experience the rhythm of the Autonomous Enterprise at SAP's 2026 premier partner event, bringing together teams and regional thought leaders across EMEA and MEE. Through keynotes, breakout sessions, and networking opportunities, we'll share actionable insights, AI-driven innovation, and proven strategies that help partners and customers move in sync toward growth, opportunity, and the sound of success. 

 

Why attend

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By attending SAP Partner Summit for EMEA and MEE, you’ll have the opportunity to:

  • Navigate SAP’s strategy with confidence and prioritize the right bets.
  • Connect with SAP experts and regional partners to spark co‑innovation.
  • Activate new pipeline with ready‑to‑use campaign and co‑sell ideas. 
  • Benchmark against real partner outcomes and adopt proven plays.

Who’s attending

This summit brings together business professionals from across the SAP partner ecosystem, including:

  • CEOs, VPs, SVPs, Directors, and Managing Partners shaping the direction of their practice. 
  • Architects, Developers, Engineers, and Consultants building and delivering on SAP. 
  • Sales leads, Account Managers, and Business Development professionals driving pipeline and growth. 
  • Marketing and Communications professionals building the brand and generating demand. 
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Partner learning tracks

Three dedicated learning paths, each built around the market plays, capabilities, and conversations that matter most to your role.

Go-to-Market

Align on go-to-market strategies, map territories, explore development fund opportunities, and refine business and marketing planning.
 

Product

Discover the latest product roadmaps, explore hands-on demos, and more.

Partner Essentials

Cross-functional topics including partner program updates, resources for success, co-innovation, and strategies for navigating SAP’s partner ecosystem.

Featured speakers

Karl Fahrbach

Karl Fahrbach

Chief Partner Officer, SAP

Rafael Brugnini

Rafael Brugnini

Chief Partner Revenue Officer, Middle East and Africa (EMEA), SAP

Susanne Diehm

Susanne Diehm

Chief Partner Revenue Officer, Middle and Eastern Europe (MEE), SAP

Eric van Rossum

Eric van Rossum

Chief Marketing Officer SAP Autonomous Business Suite, SAP

Augusta Spinelli

Augusta Spinelli

Regional President for Europe, Middle East and Africa (EMEA), SAP

Thomas Pfiester

Thomas Pfiester

Head of Customer Engagement & Adoption, Member of the Extended Board of SAP

Alexander Klaeger

Alexander Klaeger

Regional President for Middle and Eastern Europe (MEE), SAP

Explore the agenda

Welcome and opening remarks
Rafael Brugnini, Chief Partner Revenue Officer, Middle East and Africa (EMEA), SAP
Susanne Diehm, Chief Partner Revenue Officer, Middle and Eastern Europe (MEE), SAP

Visionary keynote
Karl Fahrbach, Chief Partner Officer, SAP

Product keynote
Eric van Rossum, Chief Marketing Officer, SAP Autonomous Business Suite, SAP

Session catalog and agenda builder will be live on September 17

Guest keynote speaker announcement coming soon

Welcome back
Rafael Brugnini, Chief Partner Revenue Officer, Middle East and Africa (EMEA), SAP
Susanne Diehm, Chief Partner Revenue Officer, Middle and Eastern Europe (MEE), SAP

Customer value keynote
Thomas Pfiester, Head of Customer Engagement & Adoption, Member of the Extended Board of SAP

Leadership panel
Karl Fahrbach, Chief Partner Officer, SAP 
Alexander Klaeger, Regional President for Middle and Eastern Europe (MEE), SAP
Augusta Spinelli, Regional President for Europe, Middle East and Africa (EMEA), SAP

Closing remarks
Rafael Brugnini, Chief Partner Revenue Officer, Middle East and Africa (EMEA), SAP
Susanne Diehm, Chief Partner Revenue Officer, Middle and Eastern Europe (MEE), SAP

Secure your spot today

Regular rate
€ 1,299

Purchase three at € 1,299 each,
get one free

For questions regarding registration, contact us.

Put your brand in front of key partner audiences

As a sponsor, you’ll have the opportunity to increase your visibility with partners, share your expertise, and engage with organizations looking to grow their SAP business.