Ivano Fossati - Chief Revenue Officer EMEA, SAP Customer Experience

AI is everywhere—but real business impact remains rare. This keynote sets the stage for a new era of Customer Experience: one where AI is not layered on top of systems, but embedded within the processes that run the enterprise. Discover how SAP unifies customer, operational, and financial data into a single trusted foundation—enabling organizations to move from reactive engagement to predictive, autonomous decision-making at scale.

Samer Mansour - Head of Solution and Architect Advisory MENA, SAP Customer Experience

Marketing is no longer about campaigns—it’s about orchestrating intelligent growth. Explore how AI-powered engagement, real-time personalization, and unified customer data turn marketing into a measurable revenue engine. Discover how intelligent loyalty builds on this foundation, transforming moments into lasting relationships and driving lifetime value through always-on, data-driven engagement.

Levent Altunyurt - Solution Advisor, SAP

Disconnected touchpoints create missed opportunities. Today’s customer relationships are dynamic journeys shaped by every interaction. In this fireside chat with Avantcha’s Head of Ecommerce, discover how the brand brings together commerce, marketing, and customer data to deliver seamless, end-to-end experiences with SAP Engagement Cloud. Learn how unified insights and well-orchestrated lifecycle strategies drive consistent engagement and measurable business outcomes.

Karim El Alaili - Head of eCommerce & IT, AVANTCHA
Fasil Shah - Senior Solutions Consultant, SAP

Revenue and Service leaders face margin pressure, pipeline uncertainty, and increasing complexity. Discover how AI-driven sales and service intelligence, and real-time ERP integration empower teams to act with confidence. By embedding insight directly into the selling motion and service support, SAP enables organizations to increase win rates, shorten sales cycles, and improve customer service—turning insight into consistent revenue and service performance.

Bipin Pappachan - Senior Solution Advisor - CX, SAP

In this session, discover how NTT DATA’s end-to-end consulting and integration approach enables sustainable customer value creation and drives measurable business outcomes.

Selin Türkmenoğlu - Reginal Partnerships & Strategic Alignments, NTT DATA
Ahmed Askar - Group Digital & Information Technology Director (CIO), GBM

Digital excellence is no longer just about conversion—it’s about profitable conversion. Explore how agentic AI transforms commerce through intelligent merchandising, dynamic personalization, and inventory-aware experiences. By tightly integrating commerce with supply chain and finance, SAP enables organizations to reduce friction, protect margins, and deliver seamless experiences across every channel.

Mohammed Elbadry - Senior Solution Advisor, SAP

With the SAP Business Data Cloud (SAP BDC) solution, intelligent customer experience apps help unify operational and customer data, apply AI-supported intelligence, and embed suggestions and automated actions into customer experience processes. Discover how revenue intelligence can reveal opportunities your business has been leaving on the table.

Matt Whitehart - SAP CX Architect Advisor

In today’s experience-driven economy, delivering seamless, personalized customer journeys is no longer optional—it’s a competitive imperative.  Discover how the SAP Signavio–driven SAP Business Transformation Management Suite helps uncover process inefficiencies, align operations to real customer journeys, and enable continuous improvement.  We’ll explore the power of embedded AI to identify issues, automate decisions, and assure proactive customer experience management.

Mehryar Entezari - Strategic Value Advisor, SAP

The future belongs to organizations that move beyond experimentation and operationalize innovation. In this closing session, we outline a practical, outcome-driven roadmap to accelerate AI adoption, ensure executive alignment, and maximize return on investment. Walk away with a clear framework to transform ambition into action—and strategy into measurable business value.

Beatriz Carrera - Senior CX Success Manager, SAP
Yazan Qasas - Customer Success Manager Expert, SAP