12 May 2026 | 08:30 | Dubai Exhibition Centre
AI is rewriting the rules.
YOU are rewriting expectations.
The market is moving faster than ever — and slowing down isn’t an option.
SAP Connect Day UAE will take place at the heart of innovation – Dubai Exhibition Centre, Expo City Dubai, on the 12th of May 2026, where we’ll redefine the rules of the game together. Whether you’re a CEO, CIO, CFO, CPO, CHRO, CSCO, or CMO, this is your pathway to the future of your industry and your organization. Join like-minded pioneers from across the region to explore bold ideas, exchange hard-won lessons, and chart a course for intelligent, sustainable, and resilient enterprises. Come ready to challenge conventions and spark the next wave of growth.
Keynotes that challenge your assumptions — not the usual comfort-zone storytelling.
6 parallel events each dedicated to a core business functions (Procurement, Finance, IT, Management, Supply chain, Human Resources, Sales and Marketing).
Live AI and cloud demonstrations that challenge your impossible.
Peer to peer conversations about what’s working, what’s failing, and what’s coming next.
A showfloor built to provoke, inspire, and push you forward — whether you’re ready or not.
Industry and Line-of-Business sessions that cut out the fluff and focus on real challenges and outcomes.
Chief Revenue Officer, SAP APAC, SAP EMEA & MEE, and Member of the SAP Extended Board
Managing Director, SAP UAE
President & Chief Product Officer, SAP Data & Analytics
Chief Revenue Officer for Business Data Cloud and Business AI, SAP
Head of Business AI, SAP EMEA
Chief Revenue Officer BTP, Data & AI EMEA, SAP
Head of Middle East and Africa South Data & AI and Business Technology Platform, SAP
Head of EMEA Data & AI Solution Advisory, SAP
Solution Advisory Manager, Business Technology Platform, SAP Middle East South
Parts General Manager, Al Masaood Automobiles
Partner at McKinsey & Company
Vice President - EMEA, SmartRecruiters
Sales Director, UAE, NTT DATA
Director- HR Technology, Chalhoub Group
Vice President Logistics at GMG
Head of eCommerce & IT, AVANTCHA
Business Transformation Lead EMEA, SAP
CRO SAP SuccessFactors EMEA
Solution Advisor Expert, SAP
VP Head of Finance & Spend Management, SAP Middle East & Africa (South)
CFO MEA South, SAP
SVP, Global GTM Lead, FP&A & EPM, SAP
Director Office of CFO Solutions, Customer Advisory, EMEA, SAP
Senior Solution Advisor, SAP
Regional Solution Sales Executive, SAP Concur
Vice President, Global Services Sales, SAP
BDC Solution Advisor, SAP
HCM Solution Advisory Expert, SAP
Senior Advisor & Partner, SAP Procurement
Customer Success Manager, SAP SuccessFactors
SAP Finance and Spend Solution Advisor, SAP
Head of HCM Solution Advisory, Middle East & Africa, SAP
Services solution Advisor, SAP
Senior Solution Advisor, Finance & Spend Management, MENA, SAP
Head of Solution Advisory - Finance & Spend Management, MEA, SAP
Head of Solution Advisory - Finance & Spend Management, MEA, SAP
Head of Supply Chain Management, Middle East & Africa, SAP
Sr. Solutions Advisor, SAP Supply Chain Management
Global Sustainability Principal, SAP
SAP Supply Chain Solution Advisor
Platform & Technology, Center of Excellence, EMEA-S, SAP
Solution Advisory Supply Chain Management, SAP
Executive Sales Director & Head of SAP HCM, MEA South
Global VP | Product Strategy, SAP
Sr. Solutions Advisor, Data & AI, SAP
Senior Sales Specialist - Cloud HCM, SAP
Strategic Solution Advisor, SAP
Solution Advisor Specialist, SAP Business Technology Platform
Global Unified Data & Analytics Solution Advisory Hub Lead, SAP
Solution Customer Success Manager, SAP
Business AI Head, MEA, SAP
Senior Solutions Advisor Specialist, SAP
Head of Solution and Architect Advisory MENA, SAP Customer Experience
Senior Solution Advisor - CX, SAP
SAP CX Architect Advisor
Senior Solutions Consultant, SAP
Senior Solution Advisor, SAP
Solution Advisor, SAP
Regional Director, SAP CX Customer Success Middle East and Africa
Strategic Value Advisor, SAP
EMEA Regional Leader, Spend Management Solution Advisory, SAP
Reginal Partnerships & Strategic Alignments, NTT DATA
Group Digital & Information Technology Director (CIO), GBM
Global Domain Advisory, Supply Chain – Make & Delivery, SAP
Localization PM, Product Expert | SAP Globalization, SAP
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